Archana R

Digital marketing specialist

Alquoz
archanar947_g2e@indeedemail.com
971585471145

ARCHANA R 
To achieve success in the field of digital marketing and grow with the organization. Also 
technically skilled administrative support professional valued for multitasking strengths and 
organizational abilities.

Willing to relocate: Anywhere

Work Experience

Digital Marketing Specialist

Trysocio - Kerala
September 2019 to September 2020
SEPTEMBER 2019-SEPTEMBER 2020(1YEAR)
DIGITAL MARKETING SPECIALIST | TRYSOCIO | KANNUR

• Handling On-page and Off-pageSEO

• Handling Google Adwords campaigns.
• Handling Google analytics, search console.
• Seo of websites to increase the traffic.
• Analysis of clients websites,competitor analysis and keyword analysis.
• Link building .
• Forum and blog integration with websites.

SEO ANALYST
Yiioverflow
September 2016 to December 2018
Kerala
• Optimizing the websites to increase the traffic.
• Analysis of client's Website, Competitor Analysis and Top Keywords Analysis.
• Keyword Researching.
• On- Page and Off- Page Optimization.
• Dynamic Optimization and Promotion of E-Commerce Websites.
• Configuring Google Webmaster Central Tool.
• Monitoring the Website Traffic with Google Analytics Tools.
• Email Marketing: - Tracking of E-mail Campaign.
• Social Book Marking, Article Submission, Blogs Posting, Classifieds, RSS Feed etc.
• Social Media Optimization: - Digg, Stumble upon, Facebook etc.
• Forum and Blog integration with websites.
• Link Building: - One way link, Reciprocal links & three way linking.
• Search Engine / Directory Submission and Paid Inclusion
GOOGLE ADWORDS MARKETING CAMPAIGN SPECIALIST Yiioverflow Kerala
Creating online marketing strategies and developing digital advertising campaigns for
small to medium businesses using Google's keyword and auction-based, pay-per-click platform;
selecting appropriate words or phrases per business type, determining appropriate bids for ads
to appear on Google's Search and Search Partner's Network and Google's Display Network;
optimizing and improving the performance of the online campaigns based on data and reports
analysis.
SOFTWARE TESTER Yiioverflow Kerala
• Develop test plans in coordination with product development and create test cases
based on the requirements.
• Create use cases, troubleshoot test issues, record test results, track and prioritize
defects.
• Implement testing plans and test cases and present testing results.

Education

Bachelor in technology in in Electrical and Electronics Engineering

CUSAT UNIVERSITY
2016

Skills
• Excellent communication skills
• MS Office (Word, Excel, PowerPoint)
• Office Management
• Financial Reporting
• Records Management
• Online marketing
• Digital advertising campaigns
• Data management
• Data analysis
• Spreadsheets & Data Entry
• Windows and Linux

Certifications and Licenses

Google Ads Search Certification

February 2020 to February 2021

Google analytics for beginners

April 2020 to April 2023

Google My Business Basics

May 2020 to Present
Additional Information

Contact me on +971585896002