MARKET SUMMARY:

Target Segmented Customer need Corresponding Feature/Benefit

To have a cool/refreshing in Delicious and unique flavor of ice It will become popular in market
body cream
Affordable price Having an affordable and worth It can increase the income of a
it to buy business
Packaging Having a safe and properly It can protect in the health of a
wrapped of product buyer/customer

KEY SUCCESS:

 Social media strategies

 Sustaining that balance between quality and flexibility is incredibly important
 Innovation and new flavors create
 Constantly evolving our product and business plans based on what the market wants,
 Sustaining that balance between quality and flexibility is incredibly important
PRODUCT:

- Product strategy includes decisions about product mix and lines, brands, packaging and labeling
and warranties.

Pricing:

The selling price is 12 pesos. The price is higher than other product because it is homemade and because
of the ingredients used for the product.

Promotions:

Promotions strategy aims to stimulate demands – what do you plan to do inform, persuade or remind
target market about your product. Include here pictures of your products (colored) or any marketing
collaterals (e.g. flyers, brochures, screenshots of a video etc.

Financials

 Financials include budgets and forecast to plan for marketing expenditures, scheduling and
operations.
 To gain our sales every year at least 10%
 Higher profits on capital invested

BREAK-EVEN ANALYSIS:
CONTINGENCY PLANNING:

CONTRACT
SALES CHANNEL
To ensure that the
suppliers have a -To promote our
satisfactory product existing product
from manufactory.

Contingency Plan

PRODUCTION EXPAND
DELIVERY
-Hiring employees -Create/add a unique
and adding a high- -To deliver minimum flavor
technologies of 10 to 12 minutes
equipment’s -Having a promos,
discounts

-Using advertising
strategies