2021 ENTRY KIT

Last Chance Deadline: February 19, 2021

 The Digiday Content
Marketing Awards
Deadlines & Entry Fees
The Digiday Content Marketing Awards recognize the
companies and campaigns using content to modernize media
and marketing.
EA RLY
December 11, 2020 $449 per entry
DE A DLI NE
In the past, the Digiday Content Marketing Awards have
honored companies such as HBO, Airbnb, Kellogg’s, Rogers &
RE GU LA R
Cowan PMK and many, many more. January 29, 2021 $549 per entry
DE A DLI NE

F IN AL
February 19, 2021 $699 per entry
DE A DLI NE
Categories
Best Direct Response Campaign - NEW
 Best Influencer-Generated Content
Awarding a direct response campaign on at least one or Awarding the most effective and creative use of influencer
Best Experiential Marketing Campaign
more digital platforms that most successfully generated leads content to promote a product, brand or service. 
Awarding an experiential marketing campaign that has
or directly sold a product or service.

successfully achieved set goals via an in-person or online

 Best Branded Content Series - B2B
experience.
Best Agency/Collaboration Awarding an ongoing branded content series that has
Awarding the agency/collaboration that has most successfully achieved set goals.
Best New Product or Launch Campaign
successfully achieved set goals.
Awarding a content marketing campaign that has
Best Branded Content Series - B2C
successfully generated buzz or increased awareness around
Best Brand/Influencer Collaboration Awarding an ongoing branded content series that has
the launch of a new product or publication.
Awarding the brand/influencer collaboration that has most successfully achieved set goals.
successfully achieved set goals.
Best Campaign Pivot - NEW

Best Branded Content Site - B2B
Awarding the campaign that, following changes due to
Best User-Generated Content Awarding a B2B content destination -- including, but not
external factors, was able to successfully deliver desired
Awarding the most effective and creative use of user- limited to, a blog, microsite or landing page -- that has
goals.
generated content to promote a product, brand or service. successfully promoted a brand, product or service.

Best Activation Pivot - NEW


Best Use of Native Advertising/Sponsored Content Best Branded Content Site - B2C
Awarding the IRL activation that, following changes due to
Awarding the use of native advertising or sponsored content Awarding a B2C content destination -- including, but not
external factors, was able to successfully deliver desired
that most successfully achieved set goals. limited to, a blog, microsite or landing page -- that has
goals virtually.
successfully promoted a brand, product or service.
Most Innovative Use of Content
Most Effective/Measurable Campaign
Awarding a content marketing format, unit or form of Best Multi-Channel Content Distribution Strategy
Awarding a campaign that has successfully made the
advertising across platforms that has most successfully Awarding the content distribution strategy that has most
biggest tangible impact on business objectives.
achieved campaign goals.  successfully achieved campaign goals.
Categories
Best Use of Data Best Branded Podcast - B2C - NEW
Awarding a content strategy that, through the use of data, most successfully Awarding a B2C brand podcast that has most successfully met set goals
achieved campaign goals. on behalf of a brand.

Best Use of SMS - NEW Best Interactive Content Piece or Series

Awarding the SMS strategy that most successfully achieved goals on behalf Awarding an interactive content piece or series that has most successfully
of a brand. achieved set goals.

Most Original Use of Social Best Brand Publication - Print and/or Digital
Awarding a social media strategy that has most successfully achieved Awarding the print or digital magazine that has most successfully
campaign goals on behalf of a brand. promoted a brand, product or service.

Best Use of Video Best Engaged Brand Community

Awarding a video strategy that most successfully promoted a brand,
product or service.
Best Use of Real-Time Streaming Video
Awarding a video strategy that was most successful in using real-time
streaming platforms to promote a brand, product or service.
Best Branded Podcast - B2B - NEW
Awarding a B2B brand podcast that has most successfully met set goals on
behalf of a brand.
Awarding the brand with the most passionate community.
Best In-House Content/Brand Studio
Awarding the staffed in-house studio who has been most successful in
achieving business objectives.
Content Marketing Agency of the Year
Awarding the agency that has consistently met or exceeded set goals.
Submission Questions
Overall Content Marketing Agency of the Year

Company/Industry Description
Company/Industry Description
Describe the end-user client, what they do and the industry they serve. If
Describe the end-user client, what they do and the industry they serve. If
submitting on behalf of a client, please be sure to describe their business. [100
submitting for a client, describe the client’s industry. [100 words]
words]

Overall Achievements

Overview
Summarize achievements made by the agency this year. [300 words]
Provide a summary of the the campaign/strategy. [200 words]

Goals
Goals
What were the agency’s goals this year? [150 words]
What were the goals of the campaign/strategy? [150 words]

Challenges
Challenges
What challenges did the agency have to overcome in the last year?
Were there any challenges along the way? This could refer to environmental,
This could refer to environmental, bandwidth, technology issues, etc. [150
bandwidth, technology issues, etc.
words]
[150 words]

Results
Results
Describe key results and the impact made on the business. Please quantify and
Describe key results and the impact made since implementing the campaign/
be as specific as possible. The results discussed in this section should relate
strategy. Please quantify and be as specific as possible. The results discussed in
directly to the goals presented above. [200 words]
this section should relate directly to the goals presented above. [200 words]
 CONTACT
awards@digiday.com