SIMULATION

REPORT
(Group 2)
Kent’s Camera Castle
I. Overview
01 Ranking overall 02 Strategy
2.1 Product
2.2 Keywords
2.3 Ads Campaign
2.4 Landing page
2.5 Email marketing

03 Result 04 Conclusion
01. Ranking
overall
Ranking

Your Text

Get a modern
PowerPoint
Presentation
that is
beautifully
designed.
02.
STRATEGY

Maximize ROI Efficient Budget

Allocation

Maximize Profit High Margin Product

 2.1 STRATEGY > PRODUCT

How Social Media

Influences Purchase
Decisions

- Low-price camera: gopro hero 7, gopro hero 6, gopro hero

5, gopro brands, …

- Mid-price camera, high margin: samsung galaxy nx, sony

a7r, nikon D5500, FujiFilm X-Pro 2, Canon 5D,…
2.2 STRATEGY > KEYWORDS
High monthly searches

Extremely relevant to products or products brand

Remove Inefficient keywords

Set reasonable bid price

Your Picture Here And Send To Back

SOCIAL MEDIA
 2.3 STRATEGY > ADS CAMPAIGN

Optimize Pause
Design Ads Review insight
Landing page inefficient ads
contain search Content fit with
keywords , clear heading and
& creative meta description
content
2.3 STRATEGY > SHOPPING CAMPAIGN

3 ADS GROUP

100%
Suitable Max CPC
2.4 STRATEGY > LANDING PAGE

To optimize our landing page, we

edited landing pages to ensure the
wording on the meta description and
H1 title was similar to the ads.

Another strategy we tried was

creating ad groups for brand pages
(i.e Nikon, GoPro) and advertised for
product lines. Further, when adding
additional products we decided to
focus on a few brands and sell more
of their models.
2.5 STRATEGY > EMAIL MARKETING
Email template

Content Mailing list Product

The content in email

marketing should fit with add 11,492 recipients  1 column High product
margin
link product.
3. RESULT > REVENUE
3. RESULT > PROFIT
3. RESULT > ROI
3. RESULT > REACH
3. RESULT > EMAIL PROFITS
3. RESULT > FINAL ROUND’S GAIN
 4. CONCLUSION
1. Always analysis the results and update ads.
2. Always create new attractive ads contents.
ADS 3. Add new potential products if old ads campaign
becomes weak.
4. Add high margin product for every round.

1. It is important to have relevant and consistent

keywords, ads, and landing pages.
2. Email marketing should fit with content in landing
LANDING PAGE
pages. EMAIL MKT
3. Link with high-margin product or best seller product.
Thank You