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Business Intelligence 101: Randy Archambault Manager Business Intelligence and Reporting Palm Beach Tan
Business Intelligence 101: Randy Archambault Manager Business Intelligence and Reporting Palm Beach Tan
Randy Archambault
Manager Business Intelligence
and Reporting
Palm Beach Tan
Components of Success
• SSRS • 11 Years
• Webfocus
• Oracle
• Business Objects
Platforms Experience
Industries Education
• Hospitality • EMIS at
• Insurance SMU
• Retail
Business Intelligence 101
What is Business Intelligence (BI) is about
Business
Intelligence getting the right information, to the
right decision makers, at the right
time.
BI is an enterprise-wide platform
that supports reporting, analysis
and decision making.
BI leads to:
fact-based decision making
“single version of the truth”
Business Intelligence 101
Data Black
ERP CRM SCM 3Pty books
5
Questions BI is Designed to Answer
Improving organizations by
providing business insights
to all employees leading to
better, faster, more
relevant decisions
Advanced Analytics
Self Service Reporting
End-User Analysis
Business Performance Management
Operational Applications
Embedded Analytics
8
Examples of BI
IBM Model
1958
Examples of BI
Microsoft BI Platform 10
Business Intelligence Users
Adhoc
Data Standard
Mining Reports
Exception
Olap and
Based
Drilldown
Reports
The Five Stages of BI
BI involves five stages of taking raw data and
presenting it as relevant, actionable insight to users.
The 5 Stages of Business Intelligence
OLTP
Online Transaction processing
Typically not your reporting database.
Processes transactions fast for application
Example
Retail POS system
Web Site
Online Transaction Processing has two key benefits:
Simplicity
efficiency
OLAP
Online Analytical Processing
Used for reporting
May form base of data warehouse or BI tools
Not used for transaction processing.
Databases configured for OLAP use a multidimensional data model,
allowing for complex analytical and ad-hoc queries with a rapid execution
time
The 5 Stages of Business Intelligence
4.Analytic Engine:
analyzes multidimensional data sets found in a data
warehouse to identify trends, outliers, and patterns.
Data Mining
is the process of extracting patterns from data. Data mining is
becoming an increasingly important tool to transform this data into
information. It is commonly used in a wide range of profiling
practices, such as marketing, surveillance, fraud detection and
scientific discovery.
Data mining can be used to uncover patterns in data but is often
carried out only on samples of data. The mining process will be
ineffective if the samples are not a good representation of the larger
body of data.
Data mining cannot discover patterns that may be present in the larger
body of data if those patterns are not present in the sample being
"mined".
The 5 Stages of Business Intelligence
5.Presentation Layer:
the dashboards, reports and alerts that present
findings from the analysis.
Typically Technology Agnostic
The presentation layer is for the user.
It does not care
How?
When ?
Where?
Why?
the user accesses the Information just that it is available.
The 5 Stages of Business Intelligence
5.Presentation Layer:
Interactive Dashboards:
A dashboard is a set of high-level reports on key metrics, typically for
managers.
There may be multiple reports on a single dashboard, much the same
way that a car’s dashboard has multiple gauges and displays on it.
With a dashboard, users can gain an at-a-glance understanding of key
trends and metrics. Dashboards can be customizable to work for
anyone in an organization, from a sales rep or frontline operations
manager to a middle manager or senior executive.
An “interactive” dashboard allows users to take those dashboard
reports and filter information to more deeply analyze trends and
results, or to “drill down” into deeper and more detailed analysis of the
data.
That is, by clicking on the particular reports or results, they can
explore more detailed information to find root causes of results.
The 5 Stages of Business Intelligence
5.Presentation Layer:
Customizable Reports:
which can present high-level findings as well as enable a
user to drill down to find specific details. Most BI systems
either come with report templates and/or provide the
capability to create and customize reports.
Alerts:
notifying users to changes selected as key to meeting user
goals. Alerts can be set to warn users on an imminent
event, changes to data, or that new data needs to be
entered into the system.
The 5 Stages of Business Intelligence
Microstrategy
Cognos
Oracle – OBIEE
Microsoft SQL BI Suite
SAP – Business Objects
Pentaho – Open Source Alternative
A Retail Example
Daily Snapshot
TOTALTANS 7,340
PTA $5.57
PRA $2.53
Behind The Scenes
A Retail Example
Data Mining Example in use
Product Decision Matrix
Customer Cancelation Prediction Engine – Early
EFT Cancelation
EFT Geographic Demographic Process.
Revenue Per Bed
DSS vs Data Mining
Conclusion