This

programme is funded by
the European Union

Introduction
Follow-up workshop on strategic communication planning applying the Communication for
Behavioral –Impact (COMBI) planning methodology, with a special focus on gender equality and
ending violence against women.

Event held in Istanbul, Turkey from 9-11 May 2019 within the framework of the EU-UN Women
regional programme on ending violence against women in the Western Balkans and Turkey
“Implementing Norms, Changing Minds”.

UN programs and agencies, including UN Women, have adopted and used the COMBI methodology
to tackle a number of health and development issues. More recently it has been explored to
address gender inequality, gender discrimination and violence against women. This particular
methodology has been implemented for years.

The full COMBI training consist of a two-week program teaching behavioral results, called
Integrated Marketing Communication for Behavioral Impact (IMC/COMBI).

There are 10 steps to create a communication plan (COMBI) in order to achieve behavioral results
with the aim to get behavioral results.









“We change people attitudes, but when you look at their behaviors, they’re still marrying out their
13 year old daughters and are circumcising their children. Look at communication, not only in terms
of raising awareness, but how do we get behavioral results.”

Types of communication: One of the most powerful forms of communication is non-verbal
communication, face expressions and body language; other forms of communication are
interpersonal communication and face-to-face communication instead of virtual tools like social
media and mass media. None of these new social media communication tools can beat the power
to communicate face-to-face, called personal marketing in the US.

Dr. Hosein conducted a number of practical interactive exercises to illustrate verbal and non-verbal
communication.

He stressed the importance of having great technical reasons to why people should follow our
advice, and great technical solutions for the issues we’re addressing (gender-based violence,
mutilation, and child marriage).

Dr. Hosein highlighted the importance of connecting with the individuals and the so-called
competitor. Failing to connect, jeopardizes the ‘sell’ of a behavioral change. (Banana plantation
example).

The trainer also pointed out that as communicators we should listen to the ‘consumer’. Listening to
individuals, families and the community tells us whether our behavioural recommendations are
realistic and appropriate. It is in listening to people that we learn how they wish to be engaged. It is
in listening to people that we learn how to connect. It is in listening to people that we learn how to
offer in a more realistic way what at first seems unrealistic.

10 COMBI steps
The 10 steps essential to the creation and implementation of an effective Communication for
Behavioural Impact (COMBI) plan were briefly introduced. The first four steps where covered more
in depth during the training.

1. State the overall goals.
2. State tentative specific behavioural objective(s) (SBOs).
3. Conduct a situational “Market” analysis for the communication keys (SMACK).
4. Vis-à-vis preliminary specific bheavioural objectives.
5. Develop the COMBI strategy for achieveing stated behavioural objective(s).
6. Detailed action plan.
7. Management of the plan/implementation of the plan.
8. Monitoring – Part of the management.
9. Evaluation – about processing. The important thing to remember when talking about
evaluation is the “M”=Measurable in Smart.
10. Scheduling – Linked to the action plan. Step 5 can be combined with step 9.
11. Budget – “How much is this going to cost?”

Step 1 - STATE THE OVERALL GOAL
Present the projects’ overall goal. Providing the context – setting the stage
Stating an overall long-term goal provides the context within which the specific COMBI plan is
meant to be developed.

STEP 2 - STATE (SPECIFIC BEHAVIORAL OBJECTIVE(S) (SBOs).
Mantra #1: make no posters, no videos, no pamphlets, no t-shirts, until you have figured out what
you want to achieve behaviorally. Do nothing until one has set out precise specific behavioral
objectives, has carried out a situational “market” analysis in relation to preliminary specific
behavioral objectives (SBOs).
We need to change the norms, but how? The only way to change the norms is behaviorally.
Making behavioral objective specific and precise
Apply the criteria and tools: the 4+1 Ws

1) Who…
2) Where…
3) What...
4) When...
5) Why...
Make it SMART

1) S = Specific
2) M = Measurable
3) A = Appropriate – raise of use the term of competitor.
4) R = Realistic
5) T= Time

Step 3 - CONDUCT A SITUATIONAL "MARKET" ANALYSIS FOR THE COMMUNICATION KEYS
(SMACK) VIS-À-VIS PRELIMINARY SPECIFIC BEHAVIOURAL OBJECTIVES (SBOS).

SMACK the behavior – Listen to people.

To “SMACK” the proposed behavioral objective is to take the suggested behavior to the
“consumer” (opponent), smack it around as if in tennis between you and the consumer and explore
in the “smacking” conversation what are those facilitating constraining factors with regard to the
possible practice of the behavior. In the progress, we discover the communication keys, which will
enable us to open the door of engagement with the “consumer” for considering the
recommendations behavior.

The communication keys in turn lead to the communication objectives, which need to be
accomplished in order to achieve the desired SBO(s).
• Situational Market Analysis (SMA) – to discover the communication with the “consumer”
and facilitate the consideration of the suggested behavior.
• It is difficult if not impossible, to cover all forms of violence in one communication plan. We
need to tackle a specific: psychological, physical, sexual, economic, etc.
• SMACKing: listening to the consumer, meaning listening to people.
• Communication plans (COMBI plans) are not developed in the office; they are developed in
the field.
 • SMACKing tools: Force Field Analysis (FFA); SWOT (Strengths, Weaknesses, Opportunities,
Threats) Analysis; DILO (Day in the Life Of) Analysis; MILO (Moment in the Life Of) Analysis –
Do a Role Play, etc.
• To do a SWOT of the Ministry of Women’s affair or of your own agency, etc.
• Another communication key is to be able to always answer to the questions and be
prepared during the SMACKing.

Step 4 - DEVELOP THE COMBI STRATEGY FOR ACHIEVING STATED BEHAVIOURAL OBJECTIVE(S)
The overall COMBI strategy points to the broad approach that the COMBI programme will take to
achieve its behavioural objectives. It is made up of a judicious, integrated, synchronised blend of
specific communication activities directed towards the expected behavioural results. The COMBI
strategy should include key messages, their sequencing, the overall tone for the strategy, the blend
of communication actions (administrative mobilisation/public advocacy/public relations,
community mobilisation, advertising, personal selling/inter-personal communication, point-of-
service promotion), the relationships between these different communication actions, and an
overview of how the plan will be managed and evaluated. From a strategic perspective the first four
steps are the most important to create a COMBI Plan.


Working Group Sessions - Presentations

Participants at the Gender Lab Training

Working Group Presentation – Refining SBOs
-When talking about behaviors, there is a difference between norms and
behaviors.
-The project tries to raise the number of reports on GBV, including
Kosovo1 neighbors or any other witness close to the survivor of violence.
-In municipalities of Kosovo, the helplines are not promoted in the public.
-We try to make this more visible, raising awareness by providing
education and information.

1
All references to Kosovo in this document shall be understood to be in full compliance with United Nations Security Council
Resolution 1244 (1999).

 -Project working to change behavior in the media.
-We developed SBOs: when it comes to the media we found a problem
with daily reporting regarding cases of violence against women.
-Most of media are reporting in a stereotypical way, not an isolated case of
Serbia:
Serbia, it is a global phenomenon.

-The baseline for developing a COMBI plan is based on cases of women
that experienced violence and reports of femicides by the media. The
perpetrator in these cases is the media itself, by reproducing stereotypes
and victimizing the family, in a sensationalistic way.
-SBO is to raise awareness about the reporting scale of the cases of
violence.
-Using innovative tools to reach people, subjected to cases of GBV.
Albania -Create an interactive platform to send a message and give the opportunity
to people give feedback.
-We will have different field meetings at the regional and national level to
raise awareness.
-Working on a project to prevent early marriage of Syrian girls in Turkey.
-To approach 100 teachers in total and 100 Syrian families in the school, to
make sure that the children will continue their education in school.
-This is a 9-months project in the region of Mersin, where the Syrian
refugee population is higher.
10 workshops about gender equality and information about the legal
system and the discrimination that Syrian girls are exposed to, with 100
teachers and 100 persons.
Turkey -Change and tackle the perception of early marriage. Tackle what teachers
do against a discriminatory behavior.
-Focus group: Syrian girls aged 12 or 13. “What is the percentage of girls
continuing in school?”.
-To connect to their needs. Economic reason and safety are the reasons for
which parents give away girls to early marriage or don’t let them go to
school.
-Long-term project with teachers since they have an influential role for
children especially in primary schools. Teachers have a key role.
-Aims to break the silence about women that experience psychological,
verbal, emotional, physical and other forms of violence.
-Women don’t talk about gender-based violence with their daughters;
despite young girls have an understanding of when abuse is happening
Bosnia and inside the household.
Herzegovina -Necessary to break the silence regarding violence against women.
-To reduce violence against women by talking to daughters about this.
-SBO – Break the silence
-We want women to seek help, to reduce long-term violence against
women.
 -SBO – To reduce violence against women and girls targeting boys and
young men in school, to prevent discrimination and violence.
-The project aims at working with young men in secondary schools, and for
them to be active in their local communities. Third class in secondary
school.
Serbia -Research shows that approx. 60 % of girls experience some form of
violence and they show and remark the most frequent behavior of men
they experience is the lack of respect for women.
-To find the correct formulation to teach men the meaning of respect.
-The project wants to smack specifically with men and boys (like a men
manual).

General Recommendations
• To be careful while smacking not to generalize focus groups or countries.
• Behavioural models are underlined as follows:

- HICDARM
Getting the behavioral result. Include these definitions:

- Hear about the desired behavior.
- Informed about it.
- Convinced that is worthwhile.
- Decision to do something about our conviction.
- Action on the new behavior.
- Re-confirmation that our action was a good one.
- Maintain the behavior.

HICDARM: Needs and Goals – Priority Market Segmentation.

“Are you well informed about the behavior? Are you convinced it is a good idea?”.
Questions to consider for the development of future communication plans.

Try CAR
C =Cue
A= Action
R=Reward.

Communication is MS. CREFS:
- Message
- Source
- Channel
- Receiver
- Effect
- Feedback
- Setting

Mistakes in communication: there are three critical phenomena and challenges:

- Selective attention
- Selective Perception/Interpretation
- Selective Retention

People will forget your recommendations!

There are four C’s of integrated marketing communication:

C1 = Consumer Need/Want/Desire
We do not sell a production/service/behavior
We offer a solution to your Need/want/desire
We do not create Needs/Wants/desires; we respond o what is there; if latent, we bring to the top-
of-mind.

C2 = Cost
Not just price; but time, effort, etc.
Reducing cost by incentives affects cost/value ratio
Increasing value by branding affects cost/value

Example: You have a logo for your behavior – to remind people to call the hotline
Using branding can help you increase value.

C3= Convenient to get product or service to carry out behavior.

C4 =Communication plan

The trainer explained the challenges of communicating the SBO to the ‘competitor’ and to convince
at a human level the targeted group or competitor to change its behavior.

Maslow’s Hierarchy of Needs:
• Self-Actualization
• Esteem needs
• Belongingness and Love Needs
• Safety Needs
• Physiological Needs

Cross Cultural Consumer Characterization:
Do not treat all poor people in the same way, there are two types: the Constrained resigned poor
and its goal is survival and struggling poor its goal is improvement.
The Middle Majority, include mainstreamers, aspires and succeeders and their goals are in order:
security, be perceived as successful and last one material success.
The Innovators include transitional and innovators.

Cost, not just price, it includes also time and efforts.
Every decision is based on this calculation, regarding the competitor.
Reducing cost by incentives affects cost/value ratio.
Increasing value by branding affects cost/value.

Convenience, to get product or service or to carry out behavior. (No longer the “P” for Placement).
How convenient is it to pick up the phone and call the police to denounce the

Communication
Integrated Engaged Communication
Using the Five-Point Stars

The five starts include:
• Administrative Mobilization/Public Relations/Advocacy for behavioral impact (ABI) +
Business partnership.
• Community Engagement
• Advertising
• Personal selling/Interpersonal Communication
• Point of service promotion

SECOND GROUP PRESENTATION

GROUP Presentation of Project – COMBI Plan/ SBO and SMACKING

Working mainly with law.

Step 1: to train 120 young people to understand the harm of gender-based
discrimination and domestic violence.
To train young people to become agents for non-violence to decrease GBV.
1. Group - North
Step 2: SBO – 38 % out of 120 students become agents of non-violent behaviors
Macedonia
in six municipalities.

12 months of implementation of the project.

Step 3: SMACKing: Teachers and psychologists to listen to the behavior and
how to approach in six municipalities of North Macedonia. Three nurses will be
there in contact with 120 students during the process.
We need to teach children not to engage in GBV.
 Overall goal: Developing and implementing the strategic communication plan
that encourages changes in attitudes and behaviors towards GBV amongst the
2. Group - general public.
Albania and SBO: to have an increase of 20% of GBV reporting, and to promote for
Kosovo neighbors and victims to call the emergency line.
In Albania the project will be implemented in one region and six municipalities
within 12 months period of time and in Kosovo in three regions.
It is important to report to the emergency line free of charges, during the 12
months period of time.
Presentation of two projects: Serbia and Bosnia and Herzegovina.
Work with the first level of medical care and introduce them with situations of
women.
Smacking without data, at least 30 professionals.
3. Group – To ask questions, to survivors of GBV.
Bosnia and Young girls are not using the services of primary medical care.
Herzegovina and The role of supporting groups is to influence women to talk more openly about
Serbia cases of GBV.
To achieve five % of women to talk about violence with their daughters.

Serbia and the Media:
To find how to measure what we’re trying to change regarding the behavior.
To try to impact different pieces of research that could influence change in the
media.
Overall goal is to achieve gender equality and reduce violence against women
and girls.
We want to change the behavior of young men. We want to have minimum 16
or 60 young men from the local community to be youth ambassadors, to show
more respect and don’t treat girls like objects.
SBO: to report violence against women and girls.
SMACKing: talk with young men as the competitors influenced by “macho”
culture, equivalent to men as dominant
Patriarchy is a competitor and the perception that “girls like to be beaten.”
4. Group – Serbia
We must smack with young girls and boys, to discuss this in school and achieve

databases about gender-based violence and discrimination against girls.
SMACKing with the police, and municipalities is important.
Cost, must promote other ways of communication.
C3: we’ll work on different ways of communication. Idea of COMBI – PR use
celebrities, video materials from other countries, other situations, other good
behaviors.
Local campaigns with youth ambassadors.
Conferences that will present the results of this campaigning to show what the
final results of the project are at a national level.
5. Group – New project based on previous experience in same area.
Montenegro Overall goal: to contribute women and girls’ safety and protection from gender-
based violence.
SBO - targets 20 % of high school students, around 400 individuals, aged 14 -18,
from two of the biggest locations in Montenegro, to engage less in gender
 discriminatory comments and sex-ting as interpersonal communication, in
verbal and non verbal communication, with their female peers, within 12
months.
SMACKing: Three potential competitors: women and girls that like these kind of
behaviors from men; men that feel more empowered being macho, and
existing rape culture.
Workshops with boys and girls in school and with school personnel. Face-to-
face communication.
Development of two COMBI plans, aiming at changing the behavior of two
“target” groups: teachers and parents.
Firstly, it is essential to change the behavior of parents to keep their children to
continue their education in school.
Families as part of smacking process.
Question that should be asked in order to understand the issue: “Why don’t
they want their children to continue school?”
Answer: Schools are not safe due to discrimination.
The project aims at changing also the schools’ environments into safe spaces,
where teachers are aware about topics concerning gender equality and
refugees’ reality.
Smacking tool: workshops about discrimination and GBV.
6. Group -Turkey Smacking tool (2): to talk with the parents, stating that the school is a safe
place for their children.
Responses and reasons: While smacking with the family, concerns about
bullying from teachers and peers.
The project aims at reaching the students through the teachers, as they
function as role model for the children.
Five workshops, on gender equality, discrimination, with a question in mind:
“How would you handle an abusive situation, by seeing or experiencing
discrimination?”
Smacking with students as well. “Where do you sit in the classroom?”, “Do you
have friends in school?”, “Are you able to communicate with your friends?”.
The project has today two interlinked COMBI plans: the family and the
teachers.






Summary of workshop evaluation by participants
Evaluation commentary of participants at UN Women COMBI Training
Date: 9 – 11 May 2019

Positive Features Negative Features
Learning new approaches on how to Lacking group work and lacking feedback from the
organize and strategize trainer, towards individual projects. Missing
communication for future projects. practical pieces of advice how to improve the
projects, especially SBOs.
Overview of previews workshop, Translations
repeating the COMBI steps – but in
short.

Concepts that can be used in other The Agenda was too busy
projects proposals with focus on
behavioral changes.

Examples based on real life Lack of a gender perspective and lack of practical
experiences, reflecting culture and examples for the applicability in GBV cases.
individuals.

Clear explanations








Annex I

Concept Note

Background

“Implementing Norms, Changing Minds” is a UN Women programme that aims to support a reduction in
discrimination and violence against women and girls in Turkey and the Western Balkans, anchored in the
Convention on the Elimination of Discrimination against Women (CEDAW), the Council of Europe Convention
on preventing and combating violence against women and domestic violence (Istanbul Convention), and also
in alignment with European Union accession standards.

Gender-based discrimination and violence against women is extremely pervasive in the region, and
therefore, elimination requires a comprehensive, coordinated, and sustained effort in all spheres. It requires
actions in different areas, including legislation, service provision, awareness-raising, and attitudinal and
behavioral change. Gender-based discrimination and violence are complex phenomena that can only be
understood within the wider social context, including the social and cultural norms that permeate it.
Community attitudes and responses regarding violence against women reflect these norms and play an
important role in shaping the social climate in which discrimination and violence occur. Comprehending
attitudes toward gender equality and violence against women is key to better understanding its root causes
and, therefore, developing more effective intervention measures.

In order to address this issue, the regional programme created the “Gender Lab” to develop and test
innovative strategies and solutions that contribute to the promotion of gender equality and the prevention
of violence against women in select communities. The Gender Lab will assess advocacy strategies in the
region, identify successful ones, and implement them in programme-participating countries. Through
monitoring and evaluation, the Gender Lab will examine the effectiveness of selected interventions and
replicate effective interventions accordingly. The Gender Lab will play an instrumental role in exploring the
potential contribution of social marketing tools (e.g., audience segmentation, objective setting, message and
program development, channel and tool selection, etc.) and methodologies (e.g., combining communication
approaches, behavior change theories, and formative research in a methodology that incorporates
interpersonal communication, community mobilization, mass media, and policy advocacy) in the design of
effective interventions addressing harmful social norms and gender stereotypes at country level.

Using previous initiatives as a reference, the Gender Lab will design its own methods and approaches to
induce positive shifts in social norms. The interventions of the Gender Lab will be implemented in Albania,
Bosnia and Herzegovina, the Former Yugoslav Republic of Macedonia, Kosovo2, Serbia and Turkey.

As part of the establishment of the Gender Lab, the regional programme has conducted baseline surveys to
provide a snapshot of current and dominant attitudes and perceptions (and the factors that influence them)
toward gender equality and violence against women at community level. The baseline surveys provide
insight into selected communities’ cultural and social perceptions and derives strategies to influence
persistent behavioral and cultural patterns, which serve as obstacles to the development of societies and the
achievement of gender equality.

2
All references to Kosovo on this document shall be understood to be in full compliance with UN Security Council Resolution 1244 (1999).
In addition, a mapping was conducted of awareness-raising and advocacy initiatives undertaken by civil
society organizations (CSOs) in programme-participating countries over the last 5 years. This exercise
identified a number of initiatives and tools that were shown to be influential at country level, while also
highlighting limitations in existing knowledge and expertise on behavior change initiatives in the region.

As part of the process to establish the Gender Lab, UN Women will work to increase the capacities of CSOs
to develop and implement strategic communication programmes for achieving specific behavioral results
with regard to reducing violence against women in selected communities within programme-participating
countries.

UN Women began by organizing the first of a series of trainings with this objective, holding a 2.5-day
workshop on the methodology called Communication for Behavioural Impact (COMBI). The workshop, held
in Skopje, was attended by 15 representatives of 11 CSOs from 6 programme-participating countries in
December 2018.

This workshop introduced participants to the 10-step planning method of COMBI, with special emphasis on
defining clear Specific Behavioural Objectives (SBOs), instead of focusing on general objectives of increasing
awareness. At the end of the workshop, participants expressed a desire for a follow-up workshop to pursue
the practical aspects of actually designing a strategic communication plan with a behavioural focus.
Participants were expected to return to their home countries and begin the process of developing draft
communication plans.

UN Women now plans to pursue a follow-up workshop bringing together some of the original and some new
participants from each country for another 2.5-day workshop to look more carefully at the details of
planning a strategic communication plan for behavioural results and review the communication plans
developed by the CSOs.

Expected Outputs

A practical follow-up workshop for CSOs
on how to continue their work towards
Programme Objectives
developing and implementing a strategic
communication programme to reduce 1. To design and conduct a follow-up capacity building
violence against women in target training workshop for CSOs on how to develop and
communities. implement strategic communication programmes for
achieving specific behavioral results with regard to reducing
CSOs communication plans will be violence against women. The follow-up workshop will focus
reviewed, assessed, and revised in group on applying the 10-step planning process of COMBI
exercises. (Communication for Behavioural Impact) in practical
sessions leading ultimately to the development,
implementation and assessment of strategic communication
Duration
initiatives for reducing violence against women.
2. To review, assess and provide feedback to the strategic
3 days communication plans developed by CSOs in a group review
exercise.
Date and Venue 3. To enhance the capacity of CSOs to develop and
implement strategic communication programmes aimed at
9th – 11th May, Istanbul, Hotel Hilton reducing violence against women in selected communities
Bomonti, Conference Room MR23 within their respective countries.

Workshop Objectives

Participants will review the 10-step COMBI approach (with special emphasis on the first four steps) and
apply them to re-designing a strategic communication plan for behavioral impact with regard to VAW via
workshop sessions, leading to a draft communication plan for reducing VAW in their selected communities.
The workshop will review existing communication plans developed by CSOs under the regional programme.
By the end of the Workshop, participants working in teams will present their draft plans on the final half-day
of the workshop.


AGENDA

After the first workshop on strategic communication planning using the COMBI planning approach (held in
Skopje, North Macedonia, 29, 30 Nov and 1st Dec 2018.) participants requested a follow-up workshop to
pursue in a practical way the exercise of designing a communication plan for achieving concrete behavioural
results. This workshop aims to advance the work on designing such communication programmes.

As part of the workshop, the facilitator will conduct a series of group exercises to review, assess and provide
feedback to the strategic communication plans developed by CSOs.

Representatives from CSOs attending the meeting, who are implementing -or will implement- strategic
communication plans under the regional programme, are expected to prepare a 10-minute presentation of
their respective plans (including key elements) to share with the facilitator and the rest of the participants at
the start of this follow-up workshop.

Each presentation should include:
• CSO introduction
• SBO (Specific Behavioural Objective
• Situational Market Analysis for Communication Keys/SMACK/Market Research leading
Communication Keys
• Communication Actions: Target audience(s), Channels, Messages, etc.

DAY 1 – May 9
8.00 Registration
8.30 Welcome by UN Women
8.45 Introductions
9.00 Workshop Objectives

9.15 – 10.40 Overview of the 10-Step COMBI Planning Process

10.40 – 11.00 Break

CSO Presentations of their Draft Communication Plans

11.00 – 12.30 • CSO introduction

 • SBO (Specific Behavioural Objective(s))

• Situational Market Analysis for Communication Keys/SMACK/Market Research

leading Communication Keys

• Communication Actions: Target audience(s), Channels, Messages, etc.

Discussion and Comments by Facilitator
• Working Groups/Clinic: Getting to Sharp SBOs- Specific Behavioural Objectives

12.30 – 13.30 Lunch

PLENARY REVIEW AND DISUSSION

13.30 – 15.00 Working Group Presentations of Tentative SBOs

15.00 – 15.20 Break

PLENARY REVIEW AND DISUSSION

15.20 – 16.30 Working Group/Clinic - Refining SBOs

16.30 – 17.30 Working Group Presentation of SBOs in Plenary

17.30 Close

DAY 2 – May 10
9.00 Recap: What stood out from yesterday
SMACK – Situational Marketing Analysis for Communication Keys

9.15 – 10.40 • Introduction to the SMACKing Step in COMBI Planning

• Working Groups/Clinic: SMACKing Findings and Resulting Communication

10.40 Break

PLENARY REVIEW AND DISCUSSION

11.00 – 13.30 Working Group Presentation of SMACKing Findings and Resulting Communication
Keys
13.30 – 14.30 Lunch

14.30 – 15.00 The COMBI 5-Point Star Blend of Communication Actions

15.00 – 15.40 Working Groups/Clinic: Communication Actions

15.40 – 16.00 Break

PLENARY REVIEW AND DISUSSION

16.00 – 17.00 Working Group Presentation on Communication Actions

17.00 – 17. Working Groups/Clinic: Work on Draft Communication Plan Outline – SBO(s),
30 Communication Keys/Messages, Communication Action Plan
17.30 Close

DAY 3 – May 11
8.30 Recap: What stood out from yesterday
9.00 – 10.00 Working Groups (Final Preparation)

Working Groups: 15-Minute Presentations of Draft Revised COMBI Plans

10.00 – 10.40 • SBO (Specific Behavioural Objective(s))

• Situational Market Analysis for Communication Keys/SMACK/Market Research
leading Communication Keys

• Communication Actions: Target audience(s), Channels, Messages, etc.

10.40 – 11.00 Break

11.00 – 12.30 Working Groups: 15-Minute Presentations of Draft Revised COMBI

(comments)

Comments by Facilitator on Each COMBI Plan

12.30 – 13.00 Closing Session: Participants’ Comments, future actions and closing remarks

13.00 Closing Lunch

Annex II

List of Participants at the Gender Lab Training: Ahmet Cetin, Aida Cipurkovic, Alba Agolli, Beti
Pejeva, Blagorodna Shopova, Diego De la Rosa, Elma Tershana, Eridjona Vallja, Erma Mulabdic,
Everold Hosein, Fana Delija, Feda Mehmedovic, Gertjana Hasalla, Irena Cvetkovic, Jelena
Milovanovic, Jovana Mirkovic, Katerina Shojikj, Kosana Beker, Linda Sanaja, Luljeta Demolli, Maja
Atanasova, Maja Šaćirović, Marija Djajic, Natasa Medjedovic, Nazime Ceren Erol, Nisan Kuyucu, Nita
Zogiani, Pinar Yildiz, Radmila Veskovic, Rumeysa Camdereli, Velida Hodzic, Yolanda Iriarte, Giulia G.
Angelini.