Analytical &

Creative
THINKING
SESSION 1

Challenging the StatusQuo

Henry Pribadi

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Today’s Agenda
Course Overview

Analytical vs Creative Thinking

Problem vs Opportunity

Creativity Check

Barriers to Creativity

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Course Overview
Where we are

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 Course Overview CONCEPTS:
1. Associational Thinking
Expected Output ANALYTICAL SKILL
2. System Thinking
3. Environment Analysis
to understand the root 4. VPD 1
cause of the problem
TOOLS:
1. System Thinking Framework
2. Fishbone/Why-Why Diagram

ACT

CONCEPTS:
1. New Product Development
OUTPUT: 2. VPD 2
A PROTOTYPE OF CREATIVITY SKILL
THE PROPOSED SOLUTION to create an IMPACTFUL
TOOLS:
solution to the problem Creativity Tools (SCAMPER, Slice
n Dice, etc.)

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Course Overview
Subject Flow
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8
LECTURE LECTURE FIELD LECTURE LECTURE GROUP GROUP MID TEST
OBSERVATION PRESENTATION PRESENTATION
Course Value Associational Environmental Field Observation Field Observation
Overview, Proposition & System Analysis Finding Finding
Introduction, Design 1 Thinking Presentation Presentation
Challenging the 1st Session 2nd Session
Status Quo

WEEK 9 WEEK 10 WEEK 11 WEEK 12 WEEK 13 WEEK 14 WEEK 15 WEEK 16

LECTURE LECTURE GUEST PROJECT PROTOTYPE GROUP GROUP EXHIBITION
LECTURE CONSULTATION PROGRESS PRESENTATION PRESENTATION
REPORT
Needs Value In-class, one-on-one Final Presentation Final CreatiFEST
Analysis & Proposition group consultation 1st Session Presentation 2nd
Creativity Design 2 Session
Tools

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Course Overview
Expected Output

STUDENTS ARE ABLE TO….

ANALYZE CREATE BUILD

An IMPACTFUL
solution to the
problem in a form
Root cause of a of PRODUCT or Prototype of the
problem SERVICE product/service

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Course Overview
Grading
1. Teaching Assignment: 30%
Class Participation: 10%
Field Observation Report: 10%
Class Exercises/Quiz: 10%

2. Mid-Test (Written): 30%

3. Final Project: 40%

1st presentation: 15%
Final presentation: 25% (+5 points for teams chosen to
join Creatifest and +10 points for best group in each
category)
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 Course Overview Teams consist of
Theme for this semester 4-5 students

BODY, MIND & SOUL

BALANCE
Your project is to create a product or service
that nurture the needs of our body, mind and
soul to cope with this stressful pandemic era.

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VIDEO: 6 Signs of Anxiety Due to the
Coronavirus Pandemic

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QUESTIONS?

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Today’s Agenda
Course Overview

Analytical vs Creative Thinking

Problem vs Opportunity

Creativity Check

Barriers to Creativity

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Analytical Thinking
The act of breaking down complex pieces of information into smaller and more
understandable component or principles. It involves systematically stripping
down data to interpret facts which can be used to build upon information or
provide evidence-based conclusion.

We will talk about it in the first half

of the semester to identify the root
cause of a chosen problem

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Creative Thinking
The mental process of bringing something new into existence through
imagination. It involves the input of facts and sensory stimuli as well as
interpolation and critical reflection to imagine something that does not exist.

We will talk about it in the second

half of the semester to create a new
product/service that give impactful
solution to the chosen problem

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VS

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Today’s Agenda
Course Overview

Analytical vs Creative Thinking

Problem vs Opportunity

Creativity Check

Barriers to Creativity

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PROBLEM VS OPPORTUNITY

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Who can see opportunities?

Innovative person
sees opportunities
Example of Innovative
Person?

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Can we FOLLOW THEM?

NATURE NURTURE
Creativity is more an act of Nurture than
Nature, unlike IQ (Reznikoff, et al, 1973)

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What the Research SAID
Testing twins aged 15 to 22 | only about 30
percent of the performance of identical twins 2/3 of our
on a battery of ten creativity tests could be
attributed to genetics. Christensen
innovation
skills still come
through
Academic and medical research supports
the idea that innovative tendencies are not learning
genetic. Reznikoff et al

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Creativity in Action

A delightful AeroGarden so
you can finally grow your
very own fresh herbs (and
keep them alive!) in the
comfort of your own home.
It uses energy-efficient LED
lights that automatically
turn on and off, and handy
little feed/water reminders
to ensure you're successful
at growing your plants

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Creativity in Action

A silicone place mat

that'll suction to the
table so your kiddo has
no chance of throwing
their food as you turn
your head away for a
nanosecond.

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An eyeglass holder
you can safely clip
onto your clothes
thanks its teeny but
mighty magnets.
Long live the days of
always knowing
where your reading
glasses are!

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Disruptive TECHNOLOGY
Ultimate power of creativity combined with acts

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Today’s Agenda
Course Overview

Analytical vs Creative Thinking

Problem vs Opportunity

Creativity Check

Barriers to Creativity

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 Are you Creative ?

GO TO THIS
LINK AND DO
THE TEST
RIGHT NOW

https://www.opinionstage.com/shantik/check-your-creativity-here

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Which one are YOU?
(Raise hands if your creativity level is mentioned)
CREATIVITY LEVEL NO. OF STUDENTS

High Creativity

Balanced Creativity

Developing Creativity

Conservative

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Today’s Agenda
Course Overview

Analytical vs Creative Thinking

Problem vs Opportunity

Creativity Check

Barriers to Creativity

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What makes
people not
CREATIVE??

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 Barriers to
Creativity

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 Creativity
Creates
CHANGES

Unfortunately......
Changes, are the most
difficult things to do
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Resistance to Change
Why does it happen?

To maintain the status quo is to keep the things the way they presently are.

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#1 Fear of The UNKNOWN

Remember when we were just little toddlers? In

normal circumstances we had no problem failing.

Yet, again, once we start to grow up the harder it

becomes. Harder not because we lack focus or
dedication, but because we have fear.

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#2 Fear of LOOKING STUPID
We still try to make ourselves
accepted by whatever group we
find ourselves in because we feel
that we need to.

We have been taught to have a

desire to fit in. The need to fit in
means that we cannot try to be
better than anyone else, because
that would alienate us from them

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#3 Fear of GETTING STARTED

Too much discussion on

idea, trying to make it
perfect before even try it!

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DO NOT LET IT HAPPEN TO YOU!

PREPARE YOURSELF TO BE THE

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