Program + Semester Course Name Section Code

IBM II-G2 Global e-Business Management IN2263-G2

Percentage Weight of Total

Type of Evaluation
Summer 2020 Evaluation
Assignment
20%
Course Instructor Due Date
Armando Barragan Week 9 (July 13, 2020) Total Marks: /100

INSTRUCTIONS:

1. Include THIS PAGE AS A COVER OF YOUR ASSIGNMENT, WITH THE NAME AND STUDENT ID
NUMBER of all group members.
2. Do not include a copy of the article in your submission.
3. Read carefully the article attached, and use all information considered relevant to address the
questions presented on this case in a minimum Five pages MS Word Document (Font: Times
New Roman 12).
4. Use the book provided in Google Classroom as a reference. Cite properly every document
consulted (including web sites).
5. You MUST include: Introduction and Conclusions.
6. Any plagiarism will lead to a zero grade in the assignment.
7. The final mark will consider: organization, neatness, and completeness.
8. 25% penalty per day for late submission.

CRITICALLY ANALYSE THE ARTICLE (SEE ATTACHMENT) AND STATE YOUR OWN VIEWS ON THE
DEVELOPMENT AND CONCLUSION PRESENTED BY THE AUTHORS, SHOWING ESPECIAL EMPHASIS IN
THE FOLLOWING QUESTIONS:

CONSUMER ENGAGEMENT
INTEGRATED CUSTOMER CARE
AUGMENTED REALITY
SOCIAL BOTS
INTEGRATING HAPTICS INTO MEDIA CONTENT
SOCIAL MEDIA AS A POLITICAL TOOL