ASOS (AS SEEN ON SCREEN)

Tagline: “Buy what you see on film or tv”

Presented by:
Cherry Mae L. Flores

In this time being, due to the pandemic, we are quarantined and stuck at our home.
Boredom really hits us. As a result of being bored we end up checking or shopping online.
Online business the way of trading products to be sold with the use of social media flat forms,
such as Facebook, Instagram, and even creating their own websites.
As I searching online about some online business, I found lots of online business but I
only had to choose and I ended up choosing the Asos, a one stop fashion site. Asos is a fashion
brand which offers clothes, shoes, accessories, and even beauty products or cosmetics. Asos
was originally founded 20 years ago. It was built in London on 3 rd day of June year 2000 by Nick
Robertson, Andrew Regan, Quentin Griffiths, and Deborah Thorpe.
On 2001, they launched their official website which is the www.asos.co.uk. Within that
year also, the company was admitted to AIM (Alternative Investment Market) on the London
Stock Exchange. As the years passed by, the company continue to develop their products. Year
2013, they started to offer several departments, this includes the menswear, womenswear,
accessories, jewelries, and cosmetics.
The company had sponsored the McLaren Formula One team as their way of promoting
their company. They also joined a breast cancer awareness campaign a CoppaFeel Charity on
2015. On the same year, they became partner of British Paralympic Association to sponsored
some athletes of the Rio Olympic Games. So that the athletes will look at their best with their
attire.
As the years had passed, the company had experienced lots of good and bad days. A
goods is considered as their stepping stone to their success. They expanded their business by
opening a new distribution center in Asia. They also opened additional branch of their fashion
brand. During times that there was a change of trend, a change of customers’ preference, they
used that opportunity to introduced their other department which was the menswear. The
demands of men’s clothing suddenly increased. However, as they continue to boomed,
competition also built up. There was an intense competition with their rivals but consistency is
the key. They remained consistent with their tactics and marketing strategies.