TABLE OF CONTENTS

CHAPTER I – BUSINESS CONCEPT

Introduction……………………………………………………………..………………………1

Bibliography………………………………………………………………………………….....7

CHAPTER II – MANAGERIAL FEASIBILITY

Business Name……………………………………………………………………..…..………8

Business Tagline…………………………………………………………………..…………...8

Business Logo……………………………………………………………………..………..….9

Business Concept…………………………………………………………………..……..….10

Business Offerings

Chairs…………………………………………………………………………..……....11

Tables………………………………………………………………………………..…12

Sofas…………….………………………………………………………………….…..13

Bed……………….……………………………………………………………………..14

Unique Qualities……………………………………………………………………………....15

Business Structure…………………………………………………………………………...15

- Capital

Business Location…………………………………………………………………………....16

Business Floor Plan……………………………………………………………………….....18

Business Objectives

Vision………………………………………………………………………........……..19

Mission…………………………………………………………………………………19

Goals……………………………………………………………………………………19

SWOT Analysis
 Strengths………………………………………………………………………………19

Weaknesses…………………………………………………………………….……..19

Opportunities………………………………………………………………………….19

Threats……………………………………………………………………………..…..19

Industry Review………………………………………………………………………….…...20

Key Drivers…………………………………………………………………………………….20

Key Drivers………………………………………………………………………………..…...21

Management of the Project………………………………………………………………….21

Hours of Operation……………………………………………………………………….…..22

Organizational Structure……………………………………………………………..……...22

Gantt Chart…………………………………………………………………………….……….23

Work Schedule………………………………………………………………………….….….24

Compensation and Benefits

Proposed Compensation…………………………………………………………...25

Proposed Benefits

Thirteenth (13th) Month Pay………………………………………………..25

Social Security System (SSS)…………………………………………..…26

Philhealth………………………………………………………………...……26

Home Development Mutual Fund (PagIbig)………………………….…26

Service Incentive Leave…………………………………………….………26

Meal and Rest Period…………………………………………………….…27

General Rules and Policies………………………………………………………….………28

Recruitment and Selection……………………………………………………………...…..29

Vacancy Advertisement………………………………………………………………...……30
 Job Description and Specification…………………………………………………………31

Dress Code……………………………………………………………………………………..35

Termination and Dismissal………………………………………………………………….36

Production Process………………………………………………………………………..…37

Production Rules and Regulation………………………………………………………….38

Division of Work………………………………………………………………………………38

Business Monitoring………………………………………………………………....………39

Pre-Operating Expense………………………………………………………………………41

Articles of Partnership……………………………………………………...………………..48

- Capital

CHAPTER III –MARKETING FEASIBILITY

Market Study……………………………………………………………………………….…..51

Market Description…………………………………………………………………..………..51

Target Market.................................................................................................................52

Sample Size…………………………………………………………………………………….53

Demand Analysis……………………………………………………………………………..53

Projected Demand…………………………………………………………………..………..54

Supply Analysis………………………………………………………………….…..………..55

Projected Supply………………………………………………………………..….…………56

Demand and Supply Analysis…………………………………………………….….……..56

Market Share………………………………………………………………………….………..57

Competitors’ Market Share……………………………………………………….….………57

Market Share on Sales……………………………………………………………………….58

Market Share on Supplies…………….…………………………………………….……….58

Projected Sales………………………………………………………………………………..59

List of Registered Furniture Business…………………………………………………….60

Insert Address sa Iba hehe xD

Marketing Objectives…………………………………………………………..…………….61

Marketing Mix………………………………………………………………….………………61

Marketing Strategy……………………………………………………………………………62

Distribution Channel………………………………………………………………………….63