ROLL # 201110016

Name: Sanila Tariq

How 7 C’s can remove the barriers of communication? Discuss in detail.

We communicate all day long; at home, at work, with our next-door neighbour and at the sports

club. We communicate verbally, non-verbally and in writing. Unfortunately, the message does

not always come across as intended. NOISE! This can lead to miscommunication and (small)

misunderstanding or the wrong impression.

The 7 C’s of communication, also known as the 7 principles of communication are a useful

way to ensure good and business communication. The 7 C’s of Communication provide a

useful check list as a result of which both written and verbal communication pass off in a

clear, plain, target group-oriented and well-structured manner.

1. Clarity:

Clear or plain language is characterized by explicitness, short sentences and concrete words.

Fuzzy language is absolutely forbidden, as are formal language and cliché expressions. The

message should be clear and easily understandable to the recipient. The purpose of the

communication should be clear to sender then only the receiver will be sure about it. If you’re

not sure, then your audience won’t be sure either. To be clear, try to minimize the number of

ideas in each sentence. Make sure that it’s easy for your reader to understand your meaning.

People shouldn’t have to “read between the lines” and make assumptions on their own to

understand what you’re trying to say. Information and actions required, must be clear so

the reader has the information they need to take action.

2. Correctness: 

The message should be correct, for illustration a correct language should be used, and the sender

must ensure that there are no grammatical and spelling mistakes. Also, the message should be to

the point or specific, definite, and clear instead of being general or unclear. The correct

messages have a greater impact on the receiver and at the same time, the morale of the sender

increases with the accurate message.

Example: In sales meetings in organizations, communicating the message of quarterly or annual

sales results by sales personnel consists of sales presentations that include different facts and

figures of sales. This communication is based on the concrete principle of communication.

3. Concreteness: 
The clear and particular message is defined as a concrete message. The concreteness principle

of communication states that while communicating, the message should be to the point or

specific, definite, and clear instead of being general or unclear. Concrete communication

includes facts and figures to strengthen the message or idea. As the message is clear and

specific, there are minimal or zero chances of misinterpretation of the message.

Example: In sales meetings in organizations, communicating the message of quarterly or annual

sales results by sales personnel consists of sales presentations that include different facts and

figures of sales. This communication is based on the concrete principle of communication.

4. Completeness: 
 The next principle of communication states that communication should be complete to be

effective. A message is said to be complete when the recipients of the message receive all the

necessary information that they want to be informed. It also consists of a call to action for

instance a statement that is specifically meant for getting instant response from the receiver. The

facts and figures in messages are also part of it. The more complex communication sometimes

requires additional information or more elaboration so that there is no doubt for the audience or

receivers.

Example: Online shopping sites display complete information on different products for

illustration fabric, color, measurements, qualities, price, etc. and also call to action features i.e.

to instant buy the product by pressing buy now option. So, their written communication about

product information is an example of complete communication with their audience.

5. Conciseness: 

The principle of Conciseness states that the message should be conveyed in concise form i.e. in

the best shortest possible way. In other words, the message or information should be articulated

completely in such a way that it is forwarded to the desired audience or receivers in fewer words

or signals. By following this principle, individuals and organizations can save time and cost as

well. It also helps in a much better understanding of the message by excluding unnecessary and

excessive parts of the message. This way, it is more convenient to understand the concise

message by the receiver as well.

Example: Writing an e-mail to different clients to invite for an organization’s annual day

celebration function requires a more concise e-mail message. Concise e-mail carrying
 information about venue, date & time followed by a brief itinerary of function is much clearer

than describing everything of celebration in a subjective way.

6. Courteousness:
The principle of courteousness states that while communicating, the sender should show respect

to the audience or receiver. So, the sender should be polite, enthusiastic, reflective, and sincere.

Being courteous is when the sender takes care of own and receiver’s feelings. These messages

are focused on the audience, positive, and unbiased.

Example: While communicating with employees for their counseling, HR Head takes a

courteous approach by taking care of their feelings, listening to their issues or problems in a

polite manner during the counseling session.

7. Coherence: 
The communication should be coherent i.e. both consistency and logic should be part of the

sender’s message. Without being logical or coherent, the main purpose or idea behind the

message can’t be conveyed properly. All terms of the message should be interconnected and

relevant to the message being conveyed. Moreover, consistency should be maintained in the

communication flow.

Example: When there is a change in any HR policy, the HR Head communicates the changes by

sending an e-mail to the staff. This communication consists of the logic of informing the new

changes regarding the policy to the staff so that they can work as per new guidelines.

The End