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  • Consumer Journey

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    Deep Padh
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    The document outlines a consumer's daily needs related to refreshment and staying awake. It identifies needs in the morning to feel fresh, needs during the day for refreshment, and needs to stay focused. It lists options like tea, coffee, and drinks to satisfy these needs and notes pre-purchase decisions around soothing drinks or drinks to feel refreshed or energized. Messages focus on an instant coffee to start the day or coffee to keep going. Post-purchase emotions include feeling fresh, refreshed, and focused. Media options to reach consumers include TV, social media, print ads, radio, and YouTube.

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    The document outlines a consumer's daily needs related to refreshment and staying awake. It identifies needs in the morning to feel fresh, needs during the day for refreshment, and needs to stay focused. It lists options like tea, coffee, and drinks to satisfy these needs and notes pre-purchase decisions around soothing drinks or drinks to feel refreshed or energized. Messages focus on an instant coffee to start the day or coffee to keep going. Post-purchase emotions include feeling fresh, refreshed, and focused. Media options to reach consumers include TV, social media, print ads, radio, and YouTube.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Consumer Journey

    Uploaded by

    Deep Padh
    The document outlines a consumer's daily needs related to refreshment and staying awake. It identifies needs in the morning to feel fresh, needs during the day for refreshment, and needs to stay focused. It lists options like tea, coffee, and drinks to satisfy these needs and notes pre-purchase decisions around soothing drinks or drinks to feel refreshed or energized. Messages focus on an instant coffee to start the day or coffee to keep going. Post-purchase emotions include feeling fresh, refreshed, and focused. Media options to reach consumers include TV, social media, print ads, radio, and YouTube.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Consumer Journey Map

    Morning Need to Need in the daytime


    Need recognition feel fresh for refreshment
    Need to stay awake
    and focused

    Options to satisfy Tea, Coffee, Hot Tea, coffee, cold Tea, Coffee
    needs Milk drinks, iced tea

    Pre-purchase decision Soothing and rich Drink to feel Drink to keep


    drink refreshed energized & focused

    Message Instant cup of coffee


    before the chaos
    The coffee that gets you
    going
    Coffee to keep the pace
    and start again

    Post Purchase Fresh, feel good, Refreshed, stress Refresh, recharge,


    Emotion energetic free, relaxed focused

    Media TVC, Social Media, TVC, Print Ads TVC, Social Media,
    Radio Youtube

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