Professional Documents
Culture Documents
Answer-sheet
Section: D
Approach to be followed:
The approach to be followed should be gentle, persuasive and follow the AIDA
approach of Attention, Interest, Desire and Action.
Attention should be grabbed by mentioning the positive feedback received about
Mr Khanna’s training programs.
Interest should be generated by proposing the opportunity of conducting a
training program in Delhi.
Desire should be induced by elaborating on the perks and benefits of the
opportunity.
Action should be mentioned about the further process for acceptance or
rejection.
(B)
We would be delighted to host your training program if you would grace us with your
presence. We look forward to hearing from you.
Regards,
Rahul Bakshi
[Designation]
[Company Name]
Answer No. 3
(A)
Mr Post’s idea of centralizing the purchasing procedures of various departments of
Dashman Company was a logical one but had little effect in its implementation. The
idea was to report purchasing contracts of more than $10000 to HQ a week in advance
to centralize the otherwise decentralized activities which was conveyed through a letter.
It failed in delivering the desired effect due to the following flaws:
Change Resistance
Departments were used to a certain way of doing things and it is always difficult to
introduce change in a routine that employees are comfortable following.
Loss of Power for Department Heads
The centralization of decisions would mean loss of power for department heads which
would invite unfavorable outlook on the situation.
Non-Effective Communication
The medium of letter was chosen by Mr Post for delivering the news as opposed to the
personal visit advised by Mr Larson who had been engaged with the company for a
while and knew most plant managers personally. This could have resulted in
diminishing the importance of the measure.
Improper Timing
Introducing change is hard but tougher when it is improperly timed. With the peak
buying season coming in 3 weeks, the decision to implement this new measure was
hasty and improperly timed.
Clarity on Procedure
No clarity was provided for the operating procedure regarding purchase contracts
except that they should be reported a week in advance. Some contracts can be last-
minute, what should one do in those situations? Moreover, the clarity on not following
these procedures or penalties or punishments was also not mentioned resulting in less
importance given to it by plant managers.
Perception as Increased Administrative Work
With a poorly communicated plan, the new measure is seen as additional administrative
work and not the logical measure for effectiveness it was intended as.
(B) To help effectively communicate the central idea of the newly proposed measures,
following are my recommendations for the same:
To ensure that a personal touch is given to the intention of the new measure, Mr
Post should personally take the time out to meet plant managers in person. Since
he is newly appointed, it is even more critical for employees to put a face to the
name. This would help in fostering harmony and ensure effective implementation
of the measure at the grassroots level.
Mr Post should also address the individual issues and problems faced by these
departments and involve plant executives in certain decision-making processes
so that individual departments can learn from the mistakes of other departments
and implement processes in their own departments which other departments are
doing well. It will also help in employees feeling more valued and find some
ownership with implementing the new plan.
A proper channel for collecting this data to be set up and for feedback and
recommendations. This will be useful in making follow ups regarding collection of
information, for understanding the reasons for non-adherence in case of genuine
cases and also for modifying the strategy according to the valuable
recommendations received from different units about operating procedures.