DISSERTATION FORMAT

GUIDELINES
FACULTY OF BUSINESS, FINANCE AND HOSPITALITY
DISSERTATION (DSN 3726)
 PREAMBLE

This handbook on Dissertation Format Guidelines has been prepared by MAHSA University to
help students in preparing their undergraduate degree by coursework dissertation for submission
to Business, Finance and Information Technology of MAHSA University.

A dissertation has to be written in accordance to the guideline with reference of Harvard style of
citation. The following are the dissertation formatting guidelines which are the basic requirements
of writing that must be taken into considerations:

1. Format
2. Harvard Citation.
3. Examples
1.0 FORMAT

1.1 Length of Dissertation

The business research methodology dissertation should be between 10,000 to 12,000 words
excluding appendices, references, tables, figures and quotations.

1.2 Organizational Structure and Format

Students are to adhere to the following organizational structure and format:

i. Font

Times New Roman typeface should be used.

Font Size
Chapter Header (upper case) 14
Block quotations, text in tables and footnotes 10
Abstract, acknowledgement and the main body 12

ii. Heading and Subheadings (Limit to 4 levels of headings if possible)

1.1 Main Heading

Flushed left, Bold, upper case, font 12
Example:
1.1 BACKGROUND OF STUDY

1.1.1 Sub Heading

Flushed left, bold, upper and lower case, font 12
Example:
1.1.1 Role of an Effective Leader

1.1.1.1 Sub Sub-Heading

Flushed left, bold, sentence case, font 12
Example:
1.1.1.1 Leader as a facilitator
iii. Margins (Body of Dissertation)
All margins must follow the measurement specified below (applies both to portrait and landscape
orientation):

Left Margin 3.8 cm (1.5 inches)

Right Margin 2.5 cm (1.0 inch)
Top Margin 2.5 cm (1.0 inch)
Bottom Margin 2.5 cm (1.0 inch)

iv. Paragraphs and Line Spacing

The first line of all paragraphs should be indented one tab key from the left-hand margin. The body
texts should be justified. In the main body, use 1.5 line spacing and 0 point before and after. Leave
2 lines space before a heading. Do not leave a line between paragraphs.

v. Pagination
Page numbers should be centered and be placed at the bottom of the page. Each page in the
dissertation, from the body onward should be numbered in consecutive order. This includes the
text, references and appendices. Preliminary pages carry lowercase Roman numerals (i, ii, iii etc.)

vi. Tables and Figures

a. Tables are numbered by chapters using numerals. Title of tables should be labeled at the top of
the respective tables and flushed left.
b. Figures include maps, charts, diagrams, drawings, printed images, photos, etc. Each of these
categories is numbered according to chapters throughout the dissertation using numerals. Title of
figures should be labeled at the bottom of the respective figures and flushedleft.

vii. Equations and Formulas

Every equation should be centered and numbered continuously, according to the chapters and the
equation number must be in parentheses aligned to the right.
viii. Layout and Arrangement of Contents
a) Cover Page
b) Title Page
c) Author’s Declaration
d) Abstract
e) Acknowledgement
f) Table of Contents
g) List of Tables
h) List of Figures
i) Abbreviations

ix. Suggested Body of Dissertation

The body of dissertation is made up of a number of chapters. The major chapters of the
dissertation should include but not limited to the following:

AUTHOR’S DECLARATION
ABSTRACT
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF ABBREVIATION

Chapter One: Introduction

1.1 Chapter Overview
1.2 Background of Study
1.3 Problem Statement
1.4 Research Questions
1.5 Research Objectives
1.6 Significance of Study
1.7 Definition of Terms
1.8 Organization of the Thesis
1.9 Chapter Summary
Chapter Two: Literature Review
2.1 Chapter Overview
2.2 *Dependent Variable*
2.3 *Independent Variables*
2.3.1 *Independent Variable 1*
2.3.2 *Independent Variable 2*
2.3.3 *Independent Variable 3*
2.3.4 *Independent Variable 4*
2.4 Empirical studies
2.5 Conceptual Framework
2.6 Hypotheses
2.7 Underpinning Theory
2.8 Chapter Summary

Chapter Three: Research Methodology

3.1 Chapter Overview
3.2 Research Design
3.2.1 Population
3.2.2 Sample
3.2.3 Sampling Technique
3.2.4 Measurement and Measures
3.2.5 Data Collection Method
3.2.5.1 Primary Data
3.2.5.2 Secondary Data
3.3 Data Analysis
3.3.1 Handling blank responses
3.3.1.1 Descriptive Statistics
3.3.1.2 Normality Test
3.3.1.3 Reliability Test
3.3.1.4 Pilot Test
3.3.1.5 Validity Test
3.3.2 Hypotheses Testing
3.5 Chapter Summary
 Chapter Four: Findings and Analysis
4.1 Chapter Overview
4.2 Normality of the Data
4.3 Descriptive Analysis
4.4 Reliability Test Result
4.5 Validity (Factor analysis)
4.6 Hypotheses Testing (Data Analysis)
4.6.1 Regression
4.6.2 Result of Hypotheses
4.7 Chapter Summary

Chapter Five: Recommendations and Conclusion

5.1 Chapter Overview
5.2 Implications
5.2.1 Theoretical Implication
5.2.2 Practical Implication
5.3 Conclusion
5.4 Recommendations for Future Research
5.5 Chapter Summary

1.3 Quality and Integrity of Dissertation

Plagiarism is strictly prohibited as it is a very serious offense. Actions will be taken in accordance
if a student exceeds 30% of similarity index report in Turnitin website.

1.4 Citation and Referencing Styles

Students are allowed to choose only one of the mentioned citation format below. Citation should
be consistent throughout the reference.
 American Psychological Association (APA) Style 6th Edition.
 Harvard Reference Style.
Further reference for APA citation: www.citethisforme.com/guides/apa
Further refence for Harvard citation: www.citethisforme.com/harvard-referencing

1.5 Binding the Final Copy

The final copy of the dissertation should be hardbound in green and the cover must be lettered in
gold.
1.6 Paper Quality
Quality plain white simile paper (80 gsm) of A4 size (210 x 297 mm) should be used for all
copies of the dissertation. Text or illustrations should be printed on only one side of eachsheet.

1.7 Cover Spine

The following particulars should be lettered in gold (direction of text from head to foot), using
18-point font.
 Title of Dissertation
 Month and Year of submission (Example: December 2016)

1.8 Cover Page

The cover page should contain the following information:
 The name of the university is written in full, bold, uppercase and centered using 18-pointfont.
 The final title used must be the one approved by the panel of examiners. It should be centered,
uppercase, bold and single-spaced using 18-point size.
 Name of the author must be uppercase and bold using 18-point size.
 The degree for which the dissertation is submitted is typed in the title case using 18-pointfont.
2.0 APA CITATION (EXAMPLES)

2.1 Entire Book (one author)

Brown, J. D. (1998). Understanding research in second language learning. Cambridge: Cambridge
University Press.

2.2. Book, Group Author (Government Agency) as Publisher

Australian Bureau of Statistics. (1991). Estimated resident population by age and sex, in statistical local
areas, New South Wales, June 1990 (No.3209.1). Canberra, Australian Capital Territory: Author.

2.3 Edited Book

Gibbs, J. T., & Huang, L. N. (Eds.). (1991) Children of color: Psychological interventions with minority
youth. San Francisco: Jossey-Bass.

2.4 Article or Chapter in an Edited Book, two editors.

Bjork, R.A. (1989). Retrieval inhibition as an adaptive mechanism in human memory. In H.L. Roediger III
& F.I.M. Craik (Eds.), Varieties of memory & consciousness (pp.309-330). Hillsdale, NJ: Erlbaum.

2.5 Encyclopedia or Dictionary

Sadie, S. (Ed.). (1980). The new Grove dictionary of music and musicians (6th ed., Vols. 1-20). London:
Macmillan

2.6 Journal Article, one author

Mellers, B.A. (2000). Choice and the relative pleasure of consequences. Psychological Bulletin, 126, 910-
924.18

2.7 Journal Article, more than six authors

Wolchik, S.A., West, S.g., Sandler, I.N., Tein, J., Coatsworth, D., Lengua, L., et al. (2000). An experimental
evaluation of theory-based mother and mother-child programs for children of divorce. Journal of
Consultingand Clinical Psychology, 68, 843-856.
2.8 Entire Issue or Special Selection of a Journal
Barlow, D.H. (Ed.). Diagnoses, dimensions and DSM-IV: The Science of classification [Special issue].
Journal of Abnormal Psychology, 100 (3).

2.9 Journal Article in Press

Zuckerman, M., & Kieffer, S. C. (in press). Race differences in face-ism: Does facial prominence imply
dominance? Journal of Personality and Social Psychology.

2.10 Magazine Article

Kandel, E.R., & Squire, L. R. (2000, November 10). Neuroscience: Breaking down scientific barriers to the
study of brain and mind. Science, 290, 1113-1120

2.11 Newsletter Article

Brown, L.S. (1993, Spring). Antidomination training as a central component of diversity in clinical
psychology education. The Clinical Psychologist, 46, 83-87.

2.12 Daily Newspaper Article, no author

New drug appears to sharply cut risk of death from heart failure. (1993, July 15). The Washington Post,
p,A12.19.

2.13 Technical and Research Reports

Mazzeo, J., Druesne, B., Raffeld, P.C., Checkettes, K.T., & Muhlstein, A. (1991). Comparability of
computer and paper-and-pencil scores for two CLEP general examinations (College Board Rep.
No. 91-5). Princeton, NJ: Educational Testing Service.

2.14 Unpublished Doctoral Dissertation

Wilfley, D.E. (1990). Interpersonal analyses of bulimia: Normal weight and obese. Unpublished doctoral
dissertation, University of Missouri, Columbia.

2.15 Motion Picture

Mass, J.B. (Producer), & Gluck, D.H. (Director). (1979). Deeper into hypnosis [Motion picture].
Englewood Cliffs, NJ: Prentice Hall
2.16 Television Program
Pratt, C. (Executive Producer). (2001, December 2). Face the nation [Television broadcast]. Washington,
DC: CBS News

2.17 Online Periodical

Author, A.A., Author, B.B., & Author, C.C. (2000). Title of article. Retrieved month day, year from
source.
3.0 HARVARD CITATION (EXAMPLES)

3.1 Book (One Author)

Patterson, J. (2005). Maximum ride. New York: Little, Brown.

3.2 Book (One Author and Not First Edition)

Dahl, R. (2004). Charlie and the chocolate factory. 6th ed. New York: Knopf.

3.3 Book (Two or More Authors)

Vermaat, M., Sebok, S., Freund, S., Campbell, J. and Frydenberg, M. (2014). Discovering computers.
Boston: Cengage Learning, pp.446-448

3.4 Chapters in Edited Books

Bressler, L. (2010). My girl, Kylie. In: L. Matheson, ed., The Dogs That We Love, 1st ed. Boston: Jacobson
Ltd., pp. 78-92.

3.5 Multiple Works by The Same Authors

Brown, D. (1998). Digital fortress. New York: St. Martin's Press.
Brown, D. (2003). Deception point. New York: Atria Books.

3.6 Printed Journals Articles

Dismuke, C. and Egede, L. (2015). The Impact of Cognitive, Social and Physical Limitations on Income in
Community Dwelling Adults With Chronic Medical and Mental Disorders. Global Journal of
Health Science, 7(5), pp. 183-195.

3.7 Database Journal Articles

Raina, S. (2015). Establishing Correlation Between Genetics and Nonresponse. Journal of Postgraduate
Medicine, [online] Volume 61(2), p. 148. Available at: http://www.proquest.com/products-
services/ProQuest-Research-Library.html [Accessed 8 Apr. 2015]

3.8 Newspaper Articles

Weisman, J. (2015). Deal Reached on Fast-Track Authority for Obama on Trade Accord. The New York
Times, p.A1.
3.9 Online Newspaper Articles
Harris, E. (2015). For Special-Needs Students, Custom Furniture Out of Schoolhouse Scraps. New York
Times, [online] p.A20. Available at: http://go.galegroup.com [Accessed 17 Apr. 2015].

3.10 Print Magazines

Davidson, J. (2008). Speak her language. Men’s Health, (23), pp.104-106.

3.11 Websites
Messer, L. (2015). 'Fancy Nancy' Optioned by Disney Junior. [online] ABC News. Available at:
http://abcnews.go.com/Entertainment/fancy-nancy-optioned-disney-junior-
2017/story?id=29942496#.VRWbWJwmbs0.twitter [Accessed 31 Mar. 2015].

3.12 eBook
Robin, J. (2014). A handbook for professional learning: research, resources, and strategies for
implementation. 1st ed. [pdf] New York: NYC Department of Education. Available at
http://schools.nyc.gov/ [Accessed 14 Apr. 2015].

3.13 Archive Material

Pearson, J. (1962). Letter to James Martin. [letter] The Jackson Historical Society, Civil Rights Collection.
Jackson.

3.14 Artwork
Jensen, L., Walters, P. and Walsh, Q. (1994). Faces in the Night. [Paint Mural] Trenton: The Trenton Free
Library.

3.15 Blogs
Cohen, M. (2013). Re-election Is Likely for McConnell, but Not Guaranteed. [Blog] FiveThirtyEight.
Available at: http://fivethirtyeight.blogs.nytimes.com/2013/07/01/re-election-is-likely-for-
mcconnell-but-not-guaranteed/ [Accessed 4 Apr. 2015].

3.16 Conference Proceedings

Fox, R. (2014). Technological Advances in Banking. In: American Finance Association Northeast Regional
Conference. Hartford: AFA, p. 24.
3.17 Dictionary
Sporadic (1993). In: Webstin Dictionary, 8th ed. New York: Webstin LLC, page 223.

3.18 Dissertations
Shaver, W. (2013). Effects of Remediation on High-Stakes Standardized Testing. PhD. Yeshiva
University.

3.19 Government Publications

Pennsylvania Department of Transportation, (2012). BicyclePA Routes. Harrisburg: PENNDOT, p.1.
4.0 HARDBOUND COVER
4.2 FIRST PAGE (APPENDIX B)

MAHSA UNIVERSITY

CONSUIYIERS’ BUYING DECISION

(14 point, bold)

Dissertation submitted in partial fulfillment

of the requirements for the degree of
(2cm)

(14 point)

(2cm)

(2cm)

(Follow the
month of
viva)
 APPENDIX C• F OHIAT OFAUTHOR’S DECLARATION

(2.5 cm)

(14 point,
A¥‘THORS’ DECL.ACTION bold,

dec lai e that tlu s e march u as can ie0 out in acc ordance wi th the egulatLon s of "
âf.DHS A J_’ui\ er*n This ts my on gtrin o\i n u‘ork mule s* orllcr.i ise iic}iitoii lcdzcd as
re1er<nced u-orL. This reienrcli has nev-er submitted to any oilier acadciltics iiistittttioii
or non-acadeiiiic in; tinition for any dcgree of quolific ation.

4.2.1 hereby. nc knou-ledgc rliat I have been supplied u-iili the .Academic Rulei mid
Re nilai ions tor L'ndcr Gtadunic sttwly. SIAHS.A Unit cut 9 . re guiatiiig the conduct of
(2.mcm)
inj' snidy aitd r<sem cli.

Kanif Bhi . iir

140911

Bachelor of Business .4dmhiisti'atioii

Product Puckagin•. mud Coiisiunei'i’ Buyiiie

Decision .fiuoiig Gcn h’

(1.5 spacing,
(Month of
viva) Time s New Roman)
 (14 point, bold,

(2 x 1.5 spacing)

As competition iii ttie mañ:ei intensifies. company needs to find rays io siay
competitive. The needs to siay competitive:ere even greater ro rhose locnl S t*niall
and Medium Eiitepiise) company due to both domestic cmd inrernnrioiial competition.
Alltheaspectstoiiifliieiiceconstuiieis tobuytheproductsareveryiinportaincmdone
of them rlirou prodiici. psckn@up. Thus. this paper eiiiis to snidythe effectiveness of
Wsja CT Food SdoBlid picditcts’ packngiae towards consumers’ buying decision.
Thecompany isasubsidiarycoiiipaiiyunder' Romania Bigger Sdn Bhd. It focuses on
piocessirm and disfiibiitiiip frozen seafood products arch es fish bell. crab meat ball.
fish.btrper. prawii Innper. fish fiiiger. crat› firmer..jnzini fuiee. fishcake arid others
in hotl› local aud iztiernatiooal tnarLers. The reseaicb aims to' uncover’ kow the as}ject of
packapiiip such es pscRgine design. packagiiie coloiu. pacmeiii typography and
pacliaging otivelieut of usage influences consiuners‘ buying decision. Therefore.
foiu hypotheses ere developed besed on the selected variables. Five research
objectives we developed to address the overall stitdy. As for methodo1oey. this
research uses both pi4iiiery end secondary data. Riniaq' deto are gniliered tlzougii
s6iictlired interviews and yiesiioininires. Four hiuidied and thirty questioiuiaires ere
disnibiited to consumers in Klaiig v"el1ey while secondary data are collected from
joitnvils. magazines anñpublications. Findings revealed riot all of thefovc variables
have e positive rind hip' relationship tow'ards coosuniers‘ buying decision while the
most douiiiiniit variables we peckeging typography followed by packegitlg coHszaieiit
of usage. .4t the eud of the. chapter..feasible snategies are proposed and jneseiiied to
eiihance Wajs CT Food SduBhrl jnodilcls’pecltnqiu

• 1.page only. (Single spacing, font in

• No paragra'ph. Times New Roman)
 APPENDIX E• F OR31AT OF AC NOAYLED LENIENT

All praise to AU The Almighty and The Most Benevolent. And peace upon His

I would like to express my special thanks of gratitude to my teacher (Name of the teacher) as well as our
principal (Name of the principal)who gave me the golden opportunity to do this wonderful project on the
topic (Write the topic name), which also helped me in doing a lot of research and i came to know about so
many new things I am really thankful to them.
Secondly i would also like to thank my parents and friends who helped me a lot in finalizing this project
within the limited time frame.

I am are over helmed in all humbleness and gratefulness to acknowledge my depth to all those who have
helped me to put these ideas, well above the level of simplicity and into something concrete.
I would like to express my special thanks of gratitude to my teacher as well as our principal who gave me the
golden opportunity to do this wonderful project on the topic "_____________" , which also helped me in
doing a lot of Research and i came to know about so many new things. I am really thankful to them.
Any attempt at any level can 't be satisfactorily completed without the support and guidance of my parents
and friends.
I would like to thank my parents who helped me a lot in gathering different information, collecting data and
guiding me from time to time in making this project , despite of their busy schedules ,they gave me different
ideas in making this project unique.
Thanking you,
Your name
Class

p/s: this is your own page of sincerity in acknowledging people who have involve in your success journey
especially in this research journey. It is your word. The above stated is only sample as your guidelines. You
have free words in express your feeling and acknowledgment.

• 1.page only.

• No paragra'ph.

(Single spacing, font in Times New Roman)

 .4BhTR.4C.T

Is

(2. 5cm)

C”H.APTER 0:BE I YROD£”C TION

4.2.1.1 I

Baclieroiind of Couipmn

1.*

Rmearth Qwstioiis

1.6 Re.search Objettives

1.* Sienificance of fire âtuds-
(Capitalize each
1.7.1 To h’aja CT Food Sdn Bhd wOFcI)

1.7.3 To Bod-of Knowledge 9

1.9 Scope of Enid\-

1.9 Research Lunitalion 10

1.lG Deiiiiitioii of Terms 10

1.10. I h’aj.a CT Food Sdn Bhd 10

I. IO.3 Packaging Desipn IO

 Waja CT Food Sdn Bhd ¥•roducts. 77

4.4.41 SR'OTAnN :s 77
4.4.4.3 TOWS Analysis 81

4.4.5 ResearchObjectiveFive:TorecommendStrategiesthatCanEntrance

Waja CT Food Sdn Bbd Its’Packaging

4.S CbepMSumomy 87
(1 x 1.5 spacing)

88

S.1 Chapter C ezvJew 88

S? Conrlusmn 88

5.3 Reeommenduhons 89

5.3.1 Col1af›oraann with More Parties for Packaging Design & froduraon 90
5.3.2 Improve Overall f•ackagiug Attributes 91

5.3.3 Acquire Talent for Packaging 93

5.3.4 Acquue New Packaging Technology 95
5.3.4.1 Atito Weighing and Packing Machine (SP-MW-J4) 96

5.3.4.2 Itzipulse sealer (PFS-450) 97

5.3.5 Packaging Accreditation 98

5.4 Rerommendatiom for Future Research 98

(1 x I.5 spacing)

REFERENCES 100

APPETITES 109

Appendix A (SPSS Tables) 1t0

Table 4.3: Respondents ProMe I t0

• 1.5 spacing
• Maximum of fourth level subheading
 UPPER DIX G FORBUT OF LIST OF TABLES

LIST OF TABLES (14 point, bold,

uppercase)

(2 x 1.5 spacing)

Table Title Pnge

Table 1.4.1 Quotes in the Importance of Packaging
Table 1.4.3 Problems faced by Waja CT Food SdnBh d
Table 2.2 PrexSoiis Research Models
Table 3.4. .1 Listed Questions 41
Table 3.4. .2 Stnicfire of Questionnaire 43
Table 3.4.2.3 Statements Adapted from Joiinials by Variables 45
Table 3.5.2 Crnnbach 's Alpha Raiiee 49
Table 3.5.3 Research Objectives Analysis 50
Table 3.5.3.1 Criiildford Rule of Thumb 51
Table 3.5.3.4. 1 TOWS Matrix 54
Table 3.5.3.4.2 TOWS Matrix classification 54
Table 3.5.3.5 Flow of Recommendation Ainlysis 56
Table 3.6.1 Details of IntenJeiv 57
Table 3.6.2 Summary nf Sum ey Responses 58
Table 4. . 1 Respondents’ Profile 59
Table 4.2.2 Variable iteiiis' means 66
Table 4.3 Reliability Tested Statistic 67
Table 4.4.1 Ox erall Pearson's Correlation 68

• Line Spacing1.5
• Left Justify
 APPENDIX H• F ORBLtT OF LIST FIGURES

(14 point, bold,

LIST OF FIGURES

(2 x 1.5 spacing)

Figure Title Page

Fieure 1 1 Phase of enterprise development 4
File .4 Decision Making Process 3
Fieure .f SWOT Analysis Model 6
Fieure .6 TOWS Matrix 7
Fipure 2.7 Theoretical Framework 9
Fipure 2.9 Academic Construct 31
Figure .10 Research Constixut 32
Figure 3.2 Research Design 35
Figure 3.3. fi Reqiiired Sample Size 38
Fipyire 3.4.1 Operational Definition 40
Fipyire 4.2.1.1 Respondents’ Gender 60
Fipyire 4.2.1.2 Respondents’ Age 61
Figure 4.2.1.3 Respondents’ Ethnicity 62
Figure 4.2.1.4 Respondents’ Marital status 63
Figure 4.2.1.S Respondents’ Family Size
Figure 4.2.1.6 Respondent’s Education Level 65
Figure 4.4.4.4 TO\VS Stratepis 84
 APPENDIX I• F ORBUT OF LIST OF ABBREA3ATI OF S

{2.S M)

LIST OF ABBREVIATIONS

[2 x 1.S spacing]

AbbrevisGoos
D1 Definition 1

D2 Definition 2

D3 Defuiition 3

D4 Defuiition 4

DV Dependent Variable

E Element

Hl HypotheslS 1

H2 Hypothesis 2

H3 Hypothesis 3

H4 Hypothesis 4

IVl Independent Variable 1.

IV2 Independent Variable 2

Independent Variable 3
IV4 Independent Variable 4
JAKIM JabatanKeinajunn Islam Malaysia
P Packaging
ROI Research Objechve 1
RO2 Research Objechve 2
’•
 (Sub 5ub-Heading,
bold, capitalize,
font M)
(1 x 1. !i spacing)

F. IILY SIZE

( F ig\ire
must be
in closed

M >10 persons

Fiizure 4.2
(Font size
11 no
S sbows tbat tbe o›ajority fâau/ size fa tbe sample is betweea 5 spac ng
to 10 persons with 39 1% or 159 respondents 8% of them are less than 5 persons. between
box and
9% are alo • and more than 10 persons
respectix-ely The result shon's diat the regular shopper are mostly widun the middle size
family. This nught be due to the packaging size that are suitable and convenient to be served
for 5 to 10 persons
is section will discuss and analyze the finduigs based on the research objec ves

Objectiz e One: Io Detei oziae 1be Parkagiag Factes tbat

total ds \\"aja CA Foods SduBbd

The result of Pearson s correlanon is astable below.

(Font size 11 and no
spacing between
TaiIo 4.4 caption and table)

0686”

O.QOO

4O7 407
0. B96"’

OOO 0.0&

407 407
853’ 0.B69’”

OOO 0.0&

0.BT6’'

OOOO 0000 0.0X

407 407

•• Correlation is sigpificant at the 0

 APPENDIX K: FORAIAT OF REFEREN CES

Abidin, S. Z., Effendi, &.A R. A, Ibn

Approachin Perceptionfor Psckaginginthe SME's Food hidustziesmMalaya
ACaseStudyof faleyna FoodPro&xt Braridngin Uniteditingdom$ocialand
B&m'ior facie cm, 115, 115 - 130.

Scieoce S (I) 94 - 10&

Ahmad,N.,Biltoo, M,&Lakhzn, A(2012). Effectofpro‹ z•tpeckegingoncennmm

buying drcisionJoumd of Business Snategies,6(2),1- 10.

Ahmndi, G., Bahram, H. R.,& Monn,A (2013). In investigation ofxuual

Rnmurch,3, 1 - 11.

N-8hare, F. A, A agreb, B. (2011). The extent efHo al direetew'perrcptienef

theconceptofmzdertingmn enddcroleinscth•stirigthehrsitbcan: A£eld
study on the Joidazinnpubiie hospital ñithr govemoratc ofIrhi&

Azoguezo, O.,& \W, W. (2006}. Coasuazs pezceptiozn o€pzodla•t

packagiztg,JouaoIofCozauoxtI facile ag, 23(2\ 100— 1 J2.

set margins, after the first line of each entry.

APPENDIX L• F ORBfAT OF APPEEHI CMS

(Font size 16,

Times New
APPENDIXS
uppercase,
bold, centre)