NAME: KAN-AI JAFLO MUNGANGA

LEVEL/COURS: 4TH BS-ENTREPRENEURSHIP

TOPIC: SMALL BUSINESS CONSULTING
INSTRUCTOR: JACQUELINE PADO
ASSIGNMENT3

Create a business strategy for Laundry shop

Running a laundry-based business comes with more options and considerations

than one might imagine, especially with today’s technology opening the
possibility of Non staffed laundry facilities.

LOCATION
When thinking up the marketing strategy of a laundry shop, it’s important to
consider the location. For instance, a laundry service in a largely residential,
detached-home area may be a flop because houses tend to come with washers
and dryers. Besides, families may be on tighter budgets, so they keep an eye on
clothing labels and avoid those that might need dry cleaning, which could be seen
as a luxury.
For dry cleaning, locations that can be highly successful are business areas
downtown and places where there are a lot of high-rise apartments catering to
city dwellers who are on the career track. The marketing strategy for a dry-
cleaning business doesn’t have a vast variety of options – it needs to focus on
cleaning clothes, being professional and getting it done on time. Some dry-
cleaning services differentiate themselves by having pick-up and drop-off services
for a premium, but they need to be located where incomes are high.
For laundry services that include wash/fold and do-it-yourself, success can be had
in areas filled with low-rises, where buildings may only have one or two machines
for a dozen or more apartments. Dense population is necessary for success, as
more people than ever will have access to machines in homes or in their buildings.

SWOT Analysis for Laundry Service

A SWOT analysis is just good business. It’s a tool for identifying strengths,
weaknesses, opportunities and threats for a business idea.
 Strengths: If location isn’t a strength, it’s a weakness, and it’s a huge hurdle
for any laundry service. The kinds of technology in use can be a strength,
such as faster cycles and gentler service. Extended hours, flexible service
levels and staffed locations are all pluses.

 Weaknesses: Is there competition nearby? Is there enough parking? The

start-up costs of buying machines can be expensive, or if taking over an
existing location, machine maintenance can be costly too.
  Opportunities: Are there hospitality businesses that need laundry for
bedding, table service and other high-volume linen uses? Could future
expansion be possible in the location? Is the business owner motivated to
sell? Are new buildings going up? Technology has changed

What new, automated laundry services will attract new customers?

* Threats: The age of the machines in a business takeover can mean that a huge
investment may be needed for new machines soon. City road work, transit
expansions and other civic engineering could hinder access to the location. Low
staffing needs make places like laundromats vulnerable to theft and other crimes.
State of the art washers and dryers
Our modern and efficient washers and dryers enable our customers to do their
laundry quickly and effortlessly. All our stores have attendants who are ready to
assist our customers. Even though we are a self-service laundry shop, we also
offer full service where customers can simply drop off their laundry and we will
wash, dry and fold it.
Spacious & Air-Conditioned Lounge
Chill and relax in our spacious, air-conditioned waiting lounge. Watch your
favorite cable shows and movies on our Large Screen LED or simply relax on the
world's most comfortable seat - the Love Sac. We also have spacious areas for
folding so you can sit and fold comfortably.

Free Pick Up & Delivery

JAFLO’S LAUNDRY is proud to offer Free Pick Up & Delivery service across all our
branches.
For Las Pinas, please call/text 09***
For BF Homes, please call/text 09***
Alternatively, you can send us a PM on our Facebook pages to schedule your
laundry collection.
 Massage Chair
We are the first and only laundry shop that offers a FREE massage service to our
customers. Sit back and relax while your laundry gets cleaned.

PlayStation 4
Come and enjoy exclusive PS4 access in our laundry shops. Play awesome games
by yourself or with your friend. Games include NBA2k19, Tekken 7, Street Fighter
5, Need for Speed, Uncharted 4 and many more.

Fast WIFI
Who can live without internet these days? Thats why we provide not only free
WIFI, but FAST WIFI. Watch your favorite YouTube videos or catch up on your
social media pages, all with uninterrupted fast WIFI access.