1.

SWOT Analysis
1.1. Strengths
1. Personalized Gifts
Unique Gifts at Your Door Step will be serving the customers with an opportunity to self-design
their products or select from available list in order to send the best thing to their loved ones. Such
customization is generally not offered by other stores.
2. Printed Gifts
Printed gifts and cards with customized designs in a gift shop is a different offering that will
serve as a unique strength in the market.
3. At door steps
Delivering the gift to the person who has placed order is already in trend but delivering products
to somebody else as a surprise will be a unique offering from Unique Gifts at Your Door Step.
4. Handmade Products
Printed cards and gifts are already in trend but hand made things aren’t quite easily available as
gifts especially in Los Angeles. Unique Gifts at Your Door Step will be providing handmade gift
items delivered to loved ones of customers making them feel special.
5. Online + offline availability
Majority of gift stores in Los Angeles are having only physical stores, but Unique Gifts at Your
Door Step will be providing both physical store as well as online store. Through online
availability they can order gifts anytime from anywhere around the world for their loved ones
living in Los Angeles.

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 1.2. Weakness
1. Product variation
Although we will be offering a wide variety of gifts but product variation in the gift industry is
unlimited. This may prove a weakness on someday in future.
2. People unfamiliar with business
Even though we will use different promotional techniques to create awareness regarding our
business but still unfamiliarity about business can be proved as a weakness.
3. Financials
Business is being started by single owner with remaining amount from the bank as loan. So the
lacking of partners to handle financials well can be a weakness of business. Likewise there are
already well-known gift businesses, to compete them a huge promotional budget is required.
4. Location of gift shop
Arranging a single shop with good location can be tricky.
1.3. Opportunities
1. Number of travelers
As there are large number of travelers coming to Los Angeles as tourists. It offers a great
business opportunity. Gift varieties can be promoted and sold to these tourists.
2. Busy Life Style
As number of working people is increasing so is increasing their busy routine. This is an
opportunity for the business of Unique Gifts at Your Door Step.
3. Franchise opportunity
As the idea of offline and online gift store will definitely be admired by number of people. Some
of them will be willing to purchase our franchise and start their business.
4. Large number of youth
As the young generation is large in number and can be a great opportunity to be targeted as they
are going to be busier in their jobs and schools and we can help them in giving surprises.
1.4. Threats
1. Competitors
The already developed businesses will be great threat to us as they are already grown in the
market and can use the idea of going online. This will be a potential threat as their developed
customer base will prefer them.

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 2. Threat of new entrants
Using same business idea with more finance some other businesses can enter the same market
and stand up as biggest competitors in front of us.
3. Bargaining power of buyer
As there are number of businesses running offline, this may offer a more bargaining power to
customers and increase price competitiveness ultimately turning into a threat to profitability.
4. Bargaining power of supplier.
As the number of business in gift industry is quite large and in such a situation suppliers can use
their bargaining power creating a threat to business in order to settle business on their terms.