Cold Chain

Logistics
Sector Analysis Nov-Dec, 2011

Rishab Sapra & Shridhar Joshi

 Cold Chain Logistics
Sector Analysis by
Rishab Sapra
rishabsapra@gmail.com
Shridhar Joshi
joshridhar@gmail.com

Business Design, 2011-2013

Welingkar Institute of Management and Research
• What is Logistics ?
• Introduction to Cold Chain Logistics
• History and Breakthroughs
• Global Scenario
• Indian Ice Age
• Value Parameters
• Users
What is Logistics ?
Logistics is the management
of the flow of goods from Transportation

origin to destination to
meet customer requirements
Security Inventory

Right Time, Right Place

@ Minimum Cost Logistics
Packaging Warehousing

Started as a business
concept in 1950’s Information
Management

Source: Global Agri System Pvt. Ltd. Report

What is Cold Chain Logistics?
TEMPERATURE
COLD CHAIN
LOGISTICS CONTROL
LOGISTICS
(REFRIGERATION)

Major Sectors : Food and Beverages, Bio-Pharmaceutical

The Cold chain logistics infrastructure

Supply
Transport Storage Transport End Customer
Procurement

• Precooling System • Refrigerated • Cold Storage • Refrigerated • Retail, Terminal,

• Farms (Rural Trucks • Warehouses Trucks Markets, Factory,
Markets) • Refrigerated • Refrigerated Ports, Airport
• Manufacturers Railway Wagons Railway Wagons
• Refrigerated Cargo • Refrigerated Cargo
Containers Containers
Global Cold Chain Facts: Food Sector

Fruits & Meat Fish & Seafood Dairy Products Beverages

Vegetables

In European and American developed countries, the rate of

refrigerated transport is up to 80-90%,
pre-cooling preservation is up to 80-100%,
and the loss rate is below 5%.

25% of the total food production is processed foods. A booming industry

Cold chain in Food Sector

Industry Temperature Standards

Banana Chill Frozen Deep Frozen
13 C 2C -18 C -29 C
Temperature Product
Refrigerated Shelf Life Optimum
(Days) Temperature (Celcius)

and Apple

Bananas
90-240

7-28
0

13.5

Shelf Life Bell Peppers

Cabbage
21-35

14-20
7

Eggs 180 1.1

Onions 30-180 1

Lettuce 12-14 0.6

Fresh Meat (beef,

14-65 -2
lamb, pork, poultry)

Oranges 21-90 7

Pears 120-180 -0.6

Potatoes 30-50 10
Seafood (shrimp,
120-360 -17.8
lobster, crab)
Strawberries 5-10 0.6

Tomatoes 7-14 12
Global Cold Chain Facts: Bio-Pharmaceutical

Pharmaceutical Biotech Vaccines Blood Products Clinical Trials

Global Bio-Pharma Cold-chain market

2010 : $5.1 billion 2011 : $6.6 billion
2014 : 7 of the top 10 global pharma products in will require cold-chain handling
Vaccines growing on average 8% per year for the next five years
Source: www.fiercebiotech.com/press-releases/

source: www.coldchainpharm.com/
Cold chain in Pharmaceutical Sector
Global Cold Chain- Pharmaceutical Sector
Bio-pharma logistics spending growth

Cold chain logistics spending

expanded from $5.1 billion in 2008
to $6.6 billion in 2011

Cold chain shipment growth by region

Sources: http://www.aircargoinsights.com/news/cold-chain-pharmaceuticals-worth-billions/
http://www.aircargoinsights.com/more-market/global-biopharma-demand-on-the-rise/
HISTORY & BREAKTHROUGHS
1797 British fishermen used natural ice to preserve their fish stock piles

Late 1820’s Movement of food from rural areas to urban consumption markets

1851s Mechanical refrigeration and Air-conditioning plant patented by Dr. John

Gorrie

1867 The refrigerated railroad car was patented by J.B. Sutherland of Detroit

1870s Trade of food between colonial powers and their colonies

France received mutton carcasses from South America
Great Britain imported frozen beef from Australia, pork from New Zealand
1882 SS Dunedin, the first ship to complete transportation of frozen meat.
1910 600,000 tons of frozen meat was being brought into Great Britain alone.
1920’s Group of CFC’s - Freon used in refrigeration was developed.

Source: http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/ch5a5en.html
HISTORY & BREAKTHROUGHS
1857 The first shipment of refrigerated beef was made from the Chicago stockyards to the East in
an ordinary box car packed with ice.
1866 Parker Earle of Illinois shipped strawberries in iced boxes by rail from southern Illinois to
Chicago.
1867 The first patent for a specialized refrigerator car (US Patent #71,423) was issued to JB
Sutherland of Detroit, Michigan.
1868 William Davis of Detroit developed a refrigerator car cooled by a frozen ice-salt mixture, and
patented it in the USA. The patent was sold to George Hammond, a local meat packer who
went on to amass a fortune in refrigerated shipping.
1869 Henry Peyton Howard (1829-1913) of the United States transported a shipload of beef frozen
in a salt-ice mixture from Indianola, Texas, to New Orleans and served it in hospitals, hotels
and restaurants.
1873 Timothy C. Eastman exported chilled beef by ship from America to London, and shortly
thereafter built up his trade to an annual tonnage of around 10,000 t. The insulated cargo
space was cooled by ice, which was loaded on departure. The success of this method was
limited by distance and climate.
1876- French engineer Charles Tellier and the steamship Frigorifique achieved the first overseas
1877 shipment of meat under artificial refrigeration. Three methyl-ether refrigerating machines
kept the cargo in a chilled state during the 12,000 km voyage from France to Argentina and
the return trip. The preservation of the meat was less than perfect; full success would have
to wait until the voyage of the Paraguay.
Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS

1877- The French vessel Paraguay, equipped with refrigeration machinery by Ferdinand Carré,
1878 traveled from France to Buenos Aires and back. 150 t of meat, kept at -27 to -30 deg C,
arrived in Argentina in excellent condition after 50 days.
1878 Gustavus F. Swift (1839-1903) of the United States put into operation a refrigerator car to
ship fresh meats. The car body was well insulated and the interior cooled by ice. Fifteen
years later the operation had expanded to 97 thousand units.
1879 Henry Bell (1848-1931) and John Bell (1850-1929) of Scotland and Joseph James Coleman
(1838-1888) of England completed the Bell-Coleman dense-air machine on the Anchor liner
Circassia, which successfully brought a cargo of chilled beef from the USA to London.
1879- The Strathleven, equipped with a Bell-Coleman air machine and loaded with beef, mutton,
1880 butter and kegs, sailed from Melbourne to London and arrived with the frozen cargo in good
condition after a 9-week voyage of about 24,000 km.
1880 The first patent for a mechanically refrigerated railcar was issued in the USA (#230615, to
Charles William Cooper).
1881 Alfred Seale Haslam (1844-1927) of England equipped the liner Orient with Haslam
refrigeration compressors. He bought the Bell-Coleman dense-air patents in 1878 and
eventually equipped four hundred plants and ships with Bell-Coleman machines.

Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS
1885 Berries from the Norfolk (Virginia) area were shipped by refrigerator car to New
York.
1887 Parker Earle joined F.A. Thomas of Chicago in the fruit shipping business. The
company owned 60 ice-cooled railcars by 1888, and 600 by 1891.
1888 An experimental Chicago-to-Florida shipment of beef from Armour and Company
was made in a car cooled by ethyl chloride compression machinery.
1888 Florida oranges reached New York under refrigeration for the first time.
1889 The first cooled shipment of deciduous fruit from California entered the New York
market.
1890 In London, first mechanically refrigerated barge introduced.
1890 After acquiring the patent rights of Franz Windhausen's CO2-compression
refrigeration system, J. & E. Hall installed the first marine CO2 machine on the
Highland Chief.
1898 Russia put its first refrigerator cars into service. Russia had 1900 such cars by 1908,
3000 by 1910, 5900 by 1916. The cars were employed mainly for transport of
Siberian butter. The journey from Siberia to Baltic ports lasted about 12 days.
Reicing stations were set up each 2000 km.
Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS
1899 Refrigerated fruit traffic within the USA reached 90,000 t per year. Transport from
California to NY averaged 12 days in 1900.
1900 A worldwide survey found 356 refrigerated ships, 37% of which had air machines,
37% ammonia compressors and 25% CO2 compressors.
1900 Refrigerator cars in the USA numbered about 50,000.
1900 During the year, Great Britain imported 360,000 metric tons of refrigerated meat:
220,000 t from Argentina, 95,000 t from New Zealand, and 45,000 t from Australia.
1901 The first refrigerated banana ship, the Port Morant, was equipped with a CO2
machine and carried 23,000 stems at controlled temperature from Jamaica to
England.
1901 Carl von Linde equipped a Russian train with a mobile mechanical refrigeration
plant to distribute cooling to the cars carrying the goods. Similar systems
continued to be used in Russia through at least 1975.
1902 According to a study of Lloyd's Register, 460 ships had refrigerating plants in 1902.
The marine refrigeration industry at this time was dominated by the British.
1904 US pomologist G. Harold Powell introduced the technique of precooling, or
removing field heat from the crop as rapidly as possible before transport.

Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS
1906 Pacific Fruit Express began operations with more than 6,000 refrigerated cars,
transporting fruit and vegetables across the United States from Western producers
to Eastern consumers.
1907 US traffic in refrigerated fruit reached a yearly total of 600,000 t, up from 430,000
t in 1905.
1910 Great Britain refrigerated meat imports rose to 760,000 t/year.
1910 By this time British company J. & E. Hall had installed 1800 CO2 refrigeration
machines in ships.
1913 British fleet included 230 refrigerated ships with total cargo capacity of 440,000 t.
1913 The number of thermally insulated railcars in the USA amounted to about
100,000. Most of these were cooled by ice.
1923 London used 120 metal barges of 60 to 120 t, insulated or mechanically cooled, for
transport of meat on inland waterways.
1925 The Pacific Fruit Express had 34,000 refrigerator cars and the Fruit Growers'
Express 22,000.
1925- Mechanically refrigerated road vehicles, especially for the delivery of milk and ice
1930 cream, began to appear around this time.
Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS
1931 The total volume of ice-cooled railcar cargo space in America was of the same
order as that of public cold stores at the time (12.5 million m³, vs. 13 million m³).
1931 The number of refrigerator cars in the USA reached a maximum of about 183,000.
1935 Refrigerated imports into Britain in 1935 totaled 1 million metric tons of meat,
500,000 t of butter, 130,000 t of cheese, 430,000 t of apples and pears, and 20
million stems of bananas.
1936 The Italian army used 150 refrigerated containers to transport frozen meat to its
troops on the Ethiopian front. Great Britain and the Netherlands had also built
prototype refrigerated containers by this time.
1939 The USA had roughly 18,000 vehicles for refrigerated road transport, between
2000-2500 of which were mechanically cooled. Many of the rest were kept cold by
solid carbon dioxide ("dry ice"), regular ice, or eutectic plates. The number of
these vehicles, as well as the proportion that were mechanically refrigerated,
steadily grew during the next few decades with the growth of the trucking
industry and the development of superhighways.

Source:
http://www33.brinkster.com/iiiii/inventions/reftranstimeline.asp
HISTORY & BREAKTHROUGHS
1949 Refrigeration system made its way into the trucking industry by roof-
mounted cooling device, patented by Fred Jones.
1950’s Temperature controlled movement of pharmaceuticals and medical supplies

1950’s In the United States, Food and Drug Administration restrictions over the
stability of the cold chain incited many of these companies to rely on
specialty couriers rather than completely overhauling their supply chain
facilities. A specialized cold chain industry was born

After 1960’s* Blown air containers were replaced by self powered containers.

2010 Fed ex using GPS for tracking. Fedex Sense Aware

Source: http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/ch5a5en.html
HISTORY & BREAKTHROUGHS
1970, Tropicana orange juice was shipped in
bulk via insulated boxcars in one weekly
round-trip from Bradenton, Florida, to
Kearny, New Jersey.
By 1972, they were carrying around
1,000,000 US gallons (around 38,00,000
Litres )

Illinois Central Railroad #14713,

a ventilated fruit car dating from 1893

Unloading frozen pork from

A circa 1870 refrigerator car the Clan Line ship Clan
design. Hatches in the roof Top icing of bagged MacDougall in the mid-20th
provided access to the vegetables in a century
ice tanks at each end refrigerator car
BREAKTHROUGHS IN INDIA
In 2004, Safexpress Pvt Ltd first company in the Indian logistics
industry to use the GPS
Maersk India, had taken steps to facilitate research in the
production, harvesting, warehousing, and packaging of
bananas. The company provided end-to-end cold chain logistics
support, besides undertaking training of local banana exporters in
cold chain management.
BREAKTHROUGHS IN INDIA
Sun logistics, FlexiTank in 2010
BREAKTHROUGHS IN INDIA
Kale Logistics India Develop UPLIFT with ICAAI ( Air Cargo Agents Association of India )
Global Cold Chain Players
The Global top cold chain companies includes PRW companies from
Argentina, Australia, Canada, China, Denmark, Finland, Germany, Italy, Japan, Mexic
o, Norway, Sweden, Vietnam and United States of America

• Americold logistics LLC , Canada, USA $ 1.62 billion

• Versacold Argentina, Australia, Canada, New Zealand $ 900 million
• Millard refrigerated services, Canada, USA $ 230 million
• Nichirei logistics group inc., Japan, Netherlands, Poland $ 95 million
• MUK Logistics GmbH, Germany $ 60 million
• Nordic cold storage LLC, USA $ 27 million
• Swire cold storage, Australia, Vietnam $7.5 million
• Gruppo Marconi Logistica Italy
Value Parameters
Product Safety – Physical / Chemical / Microbiological
Network (Geographical coverage)
Transportation Time
Temperature Range Availability (Product Range Covered)
End to End Solutions (Integrated approach)
Temperature & Humidity Control
Tracking methods - Temperature and Location
Trust and Reliability of service provider
Regulatory Compliances
Security
*Carbon Footprint
Cost
Value Parameters (Revised)
Network (Geographical coverage)
Temperature Range Availability (Product Range Covered)
End to End Solutions (Integrated approach)
Temperature & Humidity Control
Tracking Methods
Real time information feedback
Security
Cost
Trust /Reliability of service provider
Flexibility of service provider
Ability to meet Tech Specs
Regulatory Compliances
Carbon Footprint
Transportation Time *
Stakeholders
User Industries
Fruit and Vegetable Businesses
Food Processing Businesses
Horticulture
Livestock Producers
Seafood Companies
Pharmaceutical companies
Hotels and Restaurants
Large format retailers and wholesalers
Small Retailers
Laboratories/ Healthcare Centers
Medical Equipment Manufacturers
Oil refineries and chemical industries
CRO’s ( Contract Research Organisations)
Infrastructure
Warehouse / Cold Storage Owners
Refrigeration and Cold Chain Equipment
Technology suppliers
Refrigeration Solution Providers
Specialized Equipment Providers
ICD’s (Inland Containers Depots)
Sea / Air Ports
Transport Vehicles
Security

Authorities and Associations

Government Agencies (Planning commission, customs, etc.)
DCGI (Drugs Controller General of India )
CDSCO (Central Drug Standard Control Organization )
IARW ( International association of refrigerated warehouses )
Global Cold Chain Alliances
Academic and Research Institutions
Growers Association of Fruits and Vegetables
Stakeholders
Stakeholders
Intermediaries
Logistics Service Provider
Cold Logistics players (Shipping lines, Transporters, Container Companies)
Warehousing Agents
Supply Chain Solution Providers
Packaging Service Providers
Banks and Financial Institution
Consultants from the relevant spheres who are interested in knowledge building.

Others
Power / Electricity
Shelf Life
Temperature
Humidity
Distance
Seasonal Changes
Roads Connectivity
Cold Chain: India
In India 30 per cent of the fruits and vegetables grown in India get wasted because of
lack of cold storage facilities and energy infrastructure.

Only 8% of the produce is processed in India

Commodity wise Capacity Utilization, 2000

• The total cold chain market in Commodity Cold chain capacity
India is estimated at $3.2 billion
(Percentage)
in 2009
Potato 92.82*
• Expected to touch $9 Billion by
2015 Multi purpose 7.63
Fruit & vegetable 1.07
• Growing at 20-25 per cent CAGR
Fish 0.73
• Cold chain industry
Cold storage 88 % Meat 0.15
Cold transport 12 % Dairy & milk 0.68
• 100 % FDI allowed Others (Pharma, Life 0.36
sciences)
Source: IBEF Source: Global AgriSystem Pvt. Ltd. Report
Cold Chain: India
Food Sector
User Industry Food India Growth ( CAGR )
Processed Food $ 17.8 Billion 13.5 %
Agriculture $ 200 Billion 3.8 %
Branded Frozen Food $ 212 Million 20-25 %
Source: Ministry of state for Food Processing Industries, CCI Report

Bio-Pharmaceutical Sector
User Industry India Growth ( CAGR )
Pharmaceutical $12 Billion 10-11 %
Clinical Research $ 2.2 Billion 23 %
Generic Drugs $ 11 Billion 17 %
Healthcare $ 36 Billion 15 %
Sources : AIMA, BCG, CII
Current State: Cold Chain India
India has a total of roughly 5,400 cold storages with a capacity of
24 million MT, over 90 per cent of which are suitable to store
potato products only and are fairly archaic.

State wise Distribution of Cold Chains

Commodity wise Distribution Of Cold Storages

Source: http://agmarknet.nic.in/coldstorage.htm
Cold Chain: Daily Consumption in India
• 9000 trucks of fruit
• 14000 trucks of vegetables
• 4000 trucks of potatoes
• 8000 trucks of onions
• 13 Lakh Chickens

Source: Ingersol Rand at ICE EXPO 2010

Top Players in India
1) Snowman Frozen Foods
• A joint venture between Gateway
Distiparks, Mitsubishi Corp & Nichirei
Logistics Group. Nichirei of Japan is the
fourth largest in this business in the world
Income $10.2 million in 2010
2) Fresh and Healthy Enterprises
• A subsidiary of the state-owned Container
Corporation of India (Concor), which deals
in transporting containers via rail
• India’s largest CA store with capacity of
12,000 MT at Rai in Sonepat, Haryana.
3) Coldstar Logistics
• Incubated by Tuscan Ventures, a $ 50
million venture capital fund in 2010.
• 3 existing and 9 WIP warehouses across
India
4) RK Foodland
• A 35 year old 3pl company with pan-India
presence.
• Clients include Domino’s, Abbott, GSK,
Cadbury.
5) GATI RedSun
• A leading cold chain company for perishable
goods and frozen items
• The Hyderabad-based Gati recently bought
a majority stake in the company. Gati plans
to scale up operations in cold chain logistics
6) Adani Agrifresh
• A logistics venture formed by the Gujarat-
based $ 6 Billion Adani Group
• Has invested $ 40 Millions in setting up 3
CA stores in HP.
• Promotes FARMPIK Brand in North India
COLD CHAIN: TRENDS IN INDIA
Backward Integration by Retail companies
Many Ice factories have converted their factories into cold storages

FOOD SECTOR
Increase in frozen food consumption, meat, fish, canned, instant food items
Acceptance of frozen vegetables, changing mindset
Increase in per capita income increases dairy, poultry consumption

BIO-PHARMA SECTOR
Development of vaccines,
Increase in clinical trials logistics
Increased share of refrigerated drugs

TECHNOLOGICAL TRENDS
Some reefers are equipped with a water cooling system, which can be used if the
reefer is stored below deck on a vessel without adequate ventilation to remove the
heat generated.
Water cooling systems are expensive, so modern vessels rely more on ventilation to
remove heat from cargo holds, and the use of water cooling systems is declining.
Classification of cold chains
• Negative temp. (Frozen Material) Cold Chain
• Positive Temp. (Chilled Material) Cold Chain
• Single Product Cold Chain
• Multi Product Cold Chain
• Supply Side Cold Chain
• Distribution Side Cold Chain
 Cold Chain: Front End
• Industry Expos : • Advertisements
ICE EXPO (India Cold Chain Expo) • Company Websites
Food Tec India • Direct Sales
Dairy and Food Tech EXPO
Food And Bev Tech
• Trade Magazines
Log India
TransREporter
Logistics Times
FoodAndBev
• Consultants
ACR Consulting
Cross Tree Consultants
Fresh Food Technologies
Advertisements
• Integrated cold
chain service
provider
• Typical ads listing
various services and
stats.
• QR Code and
helpline to guide
customers towards
further action
Advertisements
3rd Party and Warehousing
solutions provider
Advertisements
• Backend products
provider
• Product display
• State wise contact
details, QR Code,
toll free no.
Ads of Equipment
providers
Cold Chain: Backend
• Refrigeration system
• Insulated Wall Panels, Metal Roofing system
• Material handling equipment's
• Pallet racking system
• Dock equipment's and special doors
• Special cold storage doors
• Contractors and Civil Engineers
• Vehicle reefer units
• Vehicle supply Fresh line Processing equipment
• Process Grading and Sorting
• Consultants
– Food Service Distribution Centre concept design consultant
– Local Indian Architectural & Structural Consultant: Stup Consultants
– Integrated Building Management System : Tata Honeywell
– Supply Chain Solution consultant : Keogh Consulting
Source: Primary Research – ICE EXPO 2011
Backend: Refrigeration Providers
WAREHOUSES (Static Refrigeration)

Voltas Carrier Kirloskar Ingersoll IBK Alfa Laval

Neumatic Rand Refrigeration

Major Compressor Manufacturers:

FREON: Danfoss (Major market share – 50%), Emerson, Bitzer
AMMONIA: Kirloskar Pneumatic Ltd (60% Market share), Frick
(Indian Companies)
TRANSPORT REFRIGERATION (Refrigeration on the move)
Carrier, Thermoking, Blue Star – Total of 70 % Market share
Source: Primary Research – Akhil Lutharia, Consultant
Insulation Experts
• Owens corning
• Lamiflux
• Bayer Material Sciences
Material Handling Equipment – Forklifts
• Voltas Limited
• Godrej & Boyce
Pallet Racking and shelving systems
• SSI- Schaefer
• Godrej & Boyce
Doors and Docks
• Metaflex
• Dan Foss
• Lloyd Insulations (India) Limited
• Salco
• HiCon
• Rite-Hite
Backend: Role of Consultants
• Refrigeration Equipment
Investigate mechanical equipment
(evaporators, compressors, condensers, humidifiers, etc.), Recommend
and implement changes, if necessary, to improve functionality or reduce
operating costs, or both.
• Utility Audits
Review of previous and current configuration, usage and billings.
• Ripening/Precooling Technology
Optimize results with existing equipment, and also show how investments
in new equipment could improve the bottom line.
• Project Design & Management
Needs Analysis, Design, and Construction Management for additional
capacity.
 Transportation
First Mile & Last Mile
Reefer trucks Delivery
Sample Cold Room
 Cold Chain Cost breakup
Capital Expenditure Costs

Construction cost Rs. 300-350 per sq ft.

Cooling Equipment Rs. 18,000-20,000 per MT

Power Consumption 3.5 KW per MT
Diesel Generator Rs. 50-80 lakhs
Forklifts Rs. 4-7 lakhs
Pallets Rs. 500
Reefer Trucks Rs. 25-30 lakhs for 9-13 tonnes

Source: Anderson Consulting Report on cold chain

 Cold Chain Cost breakup
Office + Logistics Costs
Communication System Rs. 8-10 lakhs
(VSAT Links)
Office infrastructure Rs. 50-60 lakhs
Computing Power Rs. 5 lakhs
Website Design Rs. 1-2 Lakh
Working capital Rs. 3 crores
Blanket Costs Rs. 50,000-52,000 per MT + reefer
( Excluding civil constr.) vehicles

Source: Anderson Consulting Report on cold chain

Drivers
• Growth in organized retail
Reliance, future, bharti- walmart, etc.
• Growth in processed food sector
$ 70 bn in 2010. Projected growth to $ 150bn by 2015
• Changing consumption pattern
• Increase in consumption levels
22 million MT supply against 31 million MT demand
• Government Initiatives
Mega food parks, Subsidies
Challenges
• Lack of Road Infrastructure
• Continuity of the cold supply chain
• Uneven distribution of cold chains
• High capital investment
-Rs.80-90/sq.ft.($ 1.6-2.0) against Rs.30/sq.ft. ($ 0.6) in west
• Power supply
-17-18% power deficit
-30% of total expenses against 10% in west
• Management of different temperatures
• Awareness and Mindsets
• Error Irreversibility
-Highly temperature sensitive cargo
Government Policy & Initiatives
1. All the relevant schemes pertaining to the Cold Chain Industry have been
outlined and a separate compendium has been prepared containing all
these schemes.
2. A Special Purpose Vehicle has been set up for the Cold Chain Logistics
3. Setting up of National Centre for Cold Chain Development (NCCD).

NCCD Activities are:

• Training and Capacity Building
• Research and Development
• Building standards through International benchmarking
• Interaction with National / International bodies for development of cold
chain infrastructure and trade in perishable
Government Incentives
Some of these incentives are
• Budget 2010-2011 proposed a concessional import duty of five per cent
with full exemption from service tax to set up and expand cold chains.
The proposal also included duty-free import of refrigeration unit, which is
required to make refrigerated vans or trucks. It also exempted trailers and
semi-trailers used in agriculture from excise duty
• The Budget exempted air-conditioning equipment and refrigeration
panels used in cold chain infrastructure, including conveyor belts, from
excise duty. It also extended excise duty exemption to conveyor belts.
• Budget 2009-2010, Government of India introduced tax benefits for
companies making investments in setting up cold chain facilities
• Other past incentives include access to external commercial
borrowings, 100 per cent FDI and provision of up to 25 per cent project
costs involved in setting up cold storage facilities provided by the
Government under the Capital Investment Subsidy Scheme
Need Gaps
Lack of knowhow and trained manpower

Lack of backward & forward linkages to supplement

cold chain (High VDC - Variable Distribution Cost)

High cost of power: Agricultural sector is offered

subsidized power tariffs by the Government of India,
Cold chain industry is instead subjected to industrial
power tariffs.
Need Gaps
104 million metric tons
Perishable produce is transported between cities each
year.
Only 4 million metric tons
moves via reefer mode.

Optimization in reefer transport

• Lack of two-way cargo movement/ back haulage
• delay timely deliveries and reduce the efficient utilization of
fleets.
Need Gaps
Infrastructure: Coolers, warehouses, refrigerated
trucks, carriers, shopping malls and others. Needs to study the
potential risks and the return on investment (RoI)

Third-party logistics:
• Manual- handling reduces the product quality and life.
• Lack of end-to-end solutions. One can also adapt state-of-the-
art techniques such as cross docking that will reduce the
transit times and inventory.

FP industry: The Central government allows 100% FDI in this

sector.
Need Gaps
• Reefer location tracking challenges (Technology
effectiveness & penetration low)
• Discontinuous Energy Supply for hours (Backup
power is very expensive)
• Lack of 3 Party solution providers for small players.
Geographical and service range expanding on project
basis from big players. Logistics providers with air conditioned trucks,
automatic handling equipment and trained manpower will provide end-to-end
support.

• Education and awareness. Low acceptance due to

high costs
 Fruit and Vegetable Businesses 2 2 3 1 1 1 3 2 1 1 2 3

Chocolates 3 1 1 2 1 2 3 2 1 2 2 1

Diary 3 1 2 3 3 3 3 3 1 2 2 3

Seafood Companies 1 2 1 2 2 2 3 2 1 2 2 2

Livestock Producers 1 2 1 2 1 2 3 2 2 2 2 2

Hotels 1 3 2 1 1 3 2 2 3 2 2 3

Quick Service Restaurants 3 3 2 3 3 3 3 3 3 3 2 3

Large Format Retailers and Wholesalers

3 3 3 3 3 2 3 2 3 2 2 3

Small Retailers 1 2 2 1 1 2 1 2 2 1 1 2
Network (Geographical coverage)

Temperature Range Availability

Temperature & Humidity Control

Tracking Methods

Real time information feedback

Product Security

Cost

Trust /Reliability of service provider

Flexibility of service provider

Technical Standards Compliance

Regulatory Compliances

Transportation Time
Segmentation Matrix
Strategy Canvas
6
5
4
3 Snowman
2 RK Foodland
1 Fresh & Healthy
0 ColdStar
GATI Redsun
Adani Agrifresh
ColdEx
TRENDS
PPP model for supply chains
• Indian cold chain business is fragmented in a big way.
• Organised retailers can give a boost to the much needed
supply chain logistics in the country.
• More private sector investment is required in the areas of
infrastructure especially in warehousing, technology, cold
chain and logistics in order to harness the full potential of the
Indian food processing sector
Increased FDI in Multi-brand Retail on the anvil
This will boost the investments in the cold chain infrastructure.
Backward Integration by Large Format Retailers
These companies are investing in developing their own cold-
chains eg. Future Supply Chains
TRENDS
Center’s NCCD
The Central government has established the National Centre for Cold
Chain Development (NCCD) as an autonomous body.
The NCCD has constituted the following committees:
● Technical specification and Standards Committees
● Project preparation, Appraisal and Project Certification Committee
● Training and HRD Committee
● R&D Committee
● Test Laboratory and Product Certification Committee
● Application of Non-conventional Energy Sources in Cold Chain
Infrastructure.
● The establishment of cold chain is being supported through
programmes of NHM, NHB, APEDA and Ministry of Food Processing
Industries.
Thank you
 reefers
Shipping lines
Maersk Line, Evergreen Line, Hamburg
Sud, Hapag-Lloyd, K Line, Mac
Andrews, MISC, CSAV-Norasia, Rickmers
Line, Safmarine,Yang Ming Line, UASC and Zim
Line. India’s state-owned shipping company
Shipping Corp. of India, is also a member.

Source:
http://www.livemint.com/2007/09/18020040/
Shipping-refrigerated-cargo-fr.html