CLARENDON COLLEGE

Odiong, Roxas, Oriental Mindoro

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Education Technology

Unit 1 Module 3
Techniques of Instructional Media Production

Name:Ana Mariella Q. Mejico Date: March 16, 2021

EU

Self-Assessment Activities

1. Mention the three types of production of instructional media that are necessary in
utilizing media production.

a. Imitative Media Production

Imitative is adopting and using models and techniques which other producers
have used for producing and testing of their own products. For instance, when a teacher
is involved in copying out pictures, tracing projected images or making some other
constructions based on a given direction, all these activities are typical examples of
imitative media production.

b. Adaptive Media Production

Adaptive is the creation of new forms of product from an already produced

product. The producer works out the objectives and uses his/her initiative to change the
already existing product to suit his own new purpose and operations.

A prototype or a model or even a picture of the prototype may exist, and may be
used as guide. However, the ultimate production is based on individual’s ability to
identify problem and to work out solution to that problem on her/his own. Adaptive
production therefore calls for individual judgment, self-direction and imitation.

c. Creative Media Production

Creative invention is the use of creativity, initiative and originality to develop new
products with new functions or ideas which no one else has ever produced, though they
may use other people’s ideas and experience such production is based on the original
concepts in design and production. At this juncture, it is important to encourage
students to be more creative, inventive and bring originality to you thoughts and
production.