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  • Lamia Tasnim Arpita 19104149 Sec01'mini Task 4

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    Tasnim Arpita
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    The document is a student assignment submission for a Principles of Marketing course. It contains a question asking the student to plot the augmented and actual levels of a Sony Bravia 55-inch smart TV on a diagram. The student's answer describes the actual product features like its 55-inch LED screen, built-in WiFi, apps, and sound output. It also notes the Sony brand name. The augmented level includes intangible after-sales services like a 1-year warranty, free installation, free shipment, and a 10-day replacement period.

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    Lamia Tasnim Arpita;19104149;sec01'Mini task 4

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    The document is a student assignment submission for a Principles of Marketing course. It contains a question asking the student to plot the augmented and actual levels of a Sony Bravia 55-inch smart TV on a diagram. The student's answer describes the actual product features like its 55-inch LED screen, built-in WiFi, apps, and sound output. It also notes the Sony brand name. The augmented level includes intangible after-sales services like a 1-year warranty, free installation, free shipment, and a 10-day replacement period.

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    31 views3 pages

    Lamia Tasnim Arpita 19104149 Sec01'mini Task 4

    Uploaded by

    Tasnim Arpita
    The document is a student assignment submission for a Principles of Marketing course. It contains a question asking the student to plot the augmented and actual levels of a Sony Bravia 55-inch smart TV on a diagram. The student's answer describes the actual product features like its 55-inch LED screen, built-in WiFi, apps, and sound output. It also notes the Sony brand name. The augmented level includes intangible after-sales services like a 1-year warranty, free installation, free shipment, and a 10-day replacement period.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MINI TASK 4

    Submitted By
    Lamia Tasnim Arpita
    ID:19104149
    Section:01

    Course Title: Principles of Marketing


    Course Code: MKT201

    Course Instructor: Ms. Rahma Akhter, Lecturer, BRAC Business School


    1. Mini Task-4: Plot the augmented and actual level of the product Sony
    Bravia 55-inch smart TV(Use the diagram of levels of the product)
    Ans:

    Augmented
    Product
    Free
    Shipment
    Warranty
    1 Year Actual Product

    Screen Size: 55 Inch

    Weight: 16 kg 200 gm

    Apps: Netflix, Amazon Primes, Google


    Play

    Brand name: Sony

    Built in WIFI

    Display: LED Panel, 60 Hertz

    Sound Output: 20 watts, Bass reflex


    speakers

    Free 10 Days
    Installation Replacement
    The actual product includes products features, designs, quality level, brand name etc. For SONY
    BRAVIA, the actual products are its 55-inch display screen with LED panel 60 Hartz, built WIFI
    and apps like Netflix, amazon prime, google play, HDR gaming, sound output 20 watts, Bass reflex
    speakers. Also it includes the brand name which is SONY in this case.

    The augmented products are intangible features which basically the after sales services, offerings
    and benefits to the consumers. As for SONY BRAVIA, they ensure 1-year warranty, free
    installation, with 10 days replacement, free shipment etc. along with other benefits.

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