Business Plan

(Care Package Subscription Service)

Name:
whhwj
Roll No:
MCOF19Muwuwue

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1. Executive Summary
We are going to form an innovative way of providing food only to
the s tudents w ho have taken admis s ions in the univers ities and
came from other different places es pecially from other provinces
of P akis tan. They have to hire rooms for living in different
hos tels throughout the city. The big problem is of hygiene food,
w hich is rarely available to them. Further more they have to go to
different hotels at different locations for breakfas t, lunch, dinner
mos t of their time w as ted in this w ay. There parents als o worried
about quality and healthy food for their children. This venture
w ill res olve their problem and w ill provide healthy food care
package subs criptions on monthly bas is , and on doors tep of theirs
rooms on time.

Venture
The bus iness w ill be s tarted on 1 s t J anuary 2021 w ith name Pr ime
S tu den ts Food S er vice and w ill be es tablis hed in S argodha city.
The main purpos e of bus ines s w ill be delivery of healthy food on
time only to the univers ities s tudents in S argodha city w ith
guaranteed quality w hich w ill s ave time of s tudents to going at

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different food places at every mes s time. It w ill be a type of
partners hip bus ines s and in nature it w ill be trading and s ervices
bus ines s .

Products & Services

There w ill be economica l packages subs criptions available.
P ackages w ill be cons is t of three times food in a day and w ill be
deliver to s tudents after s ubs cribing the monthly package, there
w ill be delivery s ervice from bus ines s availabl e and s ubs cribers
need not to pay s eparately for delivery s ervices .

Markets Characteristics
The Pr ime S tu den t Food S er vice w ill be geographical ly
s egmented, only in S argodha and w ill s erve the s tudents of all
univers ities campus es s ituated in S argodha city. Further more it
w ill keep vis ion of spreading its s ervices throughout the country
w ith the pas s ages of time. There w ill be limited number of
s ubs cription packages as to ens ure the fair quality of food w ith
low volume. The potentials cus tomers w ill be the s tudents of
B alochis tan, S indh, KP K and G ilgit Baltis tan who are admitted in
S argodha city univers ities . Cus tomers w ill be betw een the average
ages of eighteen to tw enty four.

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Entrepreneurial Team
The bus iness is a partners hip bas ed and there are three key
partners of the bus ines s the founders of the bus ines s , Mr.
M udas ar, Mr. A li H as s an and M r. M. F arooq all have attained the
academi c qualificat ions in commerce and bus ines s field, w ill als o
handle the managerial activiti es of the bus ines s .

Financial Summary
The bus iness w ill require about Rs .3000000 and all the amount
w ill be inves ted by three partners in equal portion of Rs .1000000.
C urrently there is no loan required for the bus ines s to overcome
the burden of interes t on new ly s tarted bus ines s . Rs .2700000 w ill
be forecas ted sales per year.

2. Business Description

M any new univers ity s tudents es pecially outs iders mis s their
homes . P arents mis s taking care of them. M os t of them are living
in univers ities hos tels and als o a large numbers of s tudents living
s eparately in rented rooms where no facility of mes s available and

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they have to go outs ide for breakfas t, lunch and dinner. This new
venture w ill help parents to buy monthly food care package.
Thes e packages of food w ill be delivered to s tudents on time. In
this w ay s tudents w ho s uffer difficulti es in getting healthy food
w ill get quality food at their room doors tep in time. The bus ines s
w ill make agreement w ith local w ell know n food chain and
s uppliers for supply of food packages in bulk quantity on
w holes ale bas is . The main purpos e of Pr ime S tu den t Food
S er vice w ill be delivery of healthy food on time only to the
univers ities s tudents in S argodha city w ith guaranteed quality
w hich w ill s ave time of s tudents to going at different food places
at every mes s time. It w ill be a type of partners hip bus ines s and
in nature it w ill be trading and s ervices bus ines s .
Three time food in the form of packages w ill be delivered which
includes breakfas t, lunch and dinner food packages . P reference
w ill be given to only univers ity s tudents and delivery of thes es
food packages w ill not be availabl e to local pers ons . S o s tudents
of univers ities w ill be the potentia ls cus tomers of our new
bus ines s . S imilarly the delivery of hygienic food to s tudents w ill
be preferred w hich is the mis s ion of our venture. F urther detailed
des cription of our products , s ervices market, managemen t and

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financia l planning w ill be provided in each related s ection of
bus ines s plan.

3. Products and Services

The products of our bus ines s w ill include the food packages in
form of packed take aw ay boxes . A nd thes e boxes of breakfas t,
lunch and dinner w ill be purchas ed from our food s uppliers
A mbala V IP Hotel and M aw aali Res taurant.
B reak fas t Pack age
B reakfas t box w ill contain of different menu on every day and
w ill be rew ind after w eek in one month.
DA Y Men u
Monday F ried Egg S andw ich + Coffee
Tues day P aratha + Y ogurt + Tea
Wednes day N an + Channy + Tea
Thurs day P otato P aratha + Tea
F riday P aratha + O melet + Tea
S aturday J am S andw ich + Tea
S unday P aratha + P otato Q eema + Tea
The breakfas t packages w ill be delivered to all s tudents betw een 6
A .M . to 7:00 A .M . before going to univers ity.
L u n ch Pack age

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M onthly lunch package w ill contains on follow ing menu for a
w eek and w ill be delivered in remaining w eeks as per s tated
menu.
DA Y Men u
Monday Bread + Q eema
Tues day Bread + V egetable S alan
Wednes day P alau + S alad
Thurs day N an + M ix V egetable S alan
F riday Bread + Chicken Quorma
S aturday N an + Channy
S unday Chicken Biriyani + Soft Drink
The lunch packages w ill be delivered to all s tudents betw een 01
P .M . to 2 P .M .
D in n er Pack age
Mon th ly d inn er p ack age w ill con tain s on follow in g menu for a
w eek an d w ill b e d elivered in remain in g w eek s as p er stated
men u , an d w ill b e d elivered b etw een 7 P.M. to 8 P.M.
DA Y Men u
Monday Bread + Channy+ S kim M ilk
Tues day P alau + A pple J uice
Wednes day Bread + M ix V egetable S alan
Thurs day N an + F ried Beans + M ilk
F riday Chicken Noodles + S kim M ilk
S aturday Grilled Chicken + S oft D rink
S unday Chicken Biriyani + Soft Drink

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A s far quantity of all items in packages concerned there w ill be
tw o medium s ized jam and fried egg s andw iches in the package.
There w ill be one large P aratha and tw o breads w ill be included
in each package every mes s time for a s tudent. Tea cups w ill
contain 120 ml of tea, milk quantity w ill be 250 ml and s oft
drinks w ill be of als o of 250 ml.
O ur products and s ervices w ill compris e of thes e characteris t ics .
A ll cooked items w ill be s upplied by our suppliers packed in take
aw ay boxes for hot items which w ill be remain fres h and hot till
delivery. S imilar ly the there w ill no is s ues take place of food
pois oning w e w ill provide the health care guaranty. This time of
delivery and care of s tudent ’ s health w ill attract the cus tomers
and make our product dis tinctive in the market.
D elivery of Food Pack ages
A fter receiving food care packages from our s uppliers it thes e
packages w ill be immedi ate ly given to our bike riders in specified
areas ass igned to them for delivering thes e packages to s tudents .
There w ill be no need to place order by s tudents for delivery of
packages each time becaus e they have already s ubs cribed the
monthly s ervice. This w ill be the dis tincti ve com petency of our
venture w hich w ill differentia te our products and s ervices from

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competi tors in form of other hotels and res taurants becaus e they
w e know that in S argodha city no one is provided the monthly
s ubs cription food care s ervice to only univers ity s tudents . A nd w e
hope to s ee our bus ines s in near future in expanded form.

4. Market Research and Analysis

O ur products and s ervices w ill be geographically s egmented and
in the beginning can be availab le in only S argodha city w ith the
pas s age of time w e w ill expand our market throughout the
country. The market is analyzed and it has been founded that the
s ervices of delivery of food packages on monthly subs cription
bas is to univers ity s tudent is not availab le. The idea w ill provide
the competit ive edge by introducing this s ervice.

Poten tial C us tomers

The potential cus tomers for our products and s ervice are the
univers ity s tudents . The average are in the age betw een eighteen
to tw enty four years , includes males and females . A nd mos t of
them are from KP K and G ilgit Baltis tan. By occupation they are
the s tudents but their parents are connected w ith farming and als o

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w orking in public organizations . M os t of them belong to middle
clas s family, so keeping in mind their financial condition w e w ill
provide the products on economical rates .

Mark et
F ood is neces s ary for all and s tudents s tudying in different cities
and are living in different places in that cities normally feel
inconvenienc e in getting healthy food in time so their parents can
s ubs cribed for monthly package s ubs cription for their children
becaus e this matter for their children is not being ignored by
them s o there are mos tly chances they w ill buy our packages
s ubs criptions . So there are potential market opportunities
availab le for our new venture.

C omp etitors
There are lot of hotels and res taurant in the S argodha city. Zam
Zam res taurants , H uts res taurant, KF C S argodha, D ine D ivine
R oyal H otel, are the mos t rated res taurants in S argodha. Thes e are
providing w ide variety of foods . Quality is their s trength, but
prices for their products are very high. M os tly are providing
delivery s ervices to homes after taking orders from cus tomers .

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F oodpanda S argodha is als o a w ell know n s ource of booking food
orders from different res taurant and providing the delivery
s ervices to cus tomers . Thes e competitors can create few er
chances of opportunities to new ventures of s imilar nature of
bus ines s .

Mark et N ich e
We have examined that no one is providing monthly food care
package s ubs cription to only s tudent ’ s niche market. S o this w ill
provide our venture lot of opportunities . So w e have targeted the
S argodha city univers ities s egment. A nd w ill provide w ith care
and timely food packages to s tudents in time, quality w ill be
preferred w ith limi ted volume as s mall s egment is s elected.

Prices
A s already mentioned that our targeted market cus tomers belongs
to middle clas s families so economica l food packages w ill be
provided but quality w ill never s ubs tandard. Normally average
daily three time food expens es of s tudents for normal food are
round about Rs .500. M onthly s ubs cription w ill of Rs .13500 only
and it w ill become very low per day so s tudents expens es w ill

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decreas ed. No credit bas ed trans actions w ill take places only
thos e applications from cus tomers w ill be confirmed w ho w ill pay
the monthly packages amount at the beginning of each month and
after subs cription the delivery w ill be made during the whole
month w ithout any further charges during the month.

S ales Forecas t
A s products and s ervices w ill be provided on daily bas is , s o the
prices are low and can be eas ily affordable by the targeted
cus tomers . We hope if about 200 packages are being s ubs cribed,
R s .2700000 w ill be our s ale forecas ted per annum.

5. Marketing Plan
The pricing, dis tribution, product and s ervice promotion
s trategies w ill be as follow .
Pricin g
Pr ime S tu den t Food S er vice w ill charge equal prices for monthly
food packages . The packages w ill be purchas ed in bulk quantity
from our key s uppliers A mbala V IP H otel and M aw aali res taurant.
R s .300 w ill be paid cumulat ively for three times food package,
purchas e price w ill be agreed betw een our s uppliers and venture

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and w ill be defined in written agreement how ever the term and
conditions are defined about future events prices may be
increas ed by s uppliers , w ith that effect monthly packages prices
can be als o increas ed. We w ill charge per month packages
s ubs criptions Rs .13500 monthly keeping in mind Rs .450 per day
for each cus tomer. There w ill be no dis count on subs cription and
w ill remain cons tant.
Promotion s
O ur bus ines s has s pecified promotional and advertis ing s trategies .
It is the era of digital izat ion and every pers on is connected w ith
s ocial media in any w ay.
O ur products w ill be advertis ed on facebook and ins tagram
s pons ored page w ith name S tudent Care S ervice. Mos t of s tudents
are us ing social media so this method of advertis ement w ill be
s uitable. S imilar ly Ad boards w ill be hanged on different
locations near the hos tels for introducing of bus ines s . A w ebs ite
of our bus ines s w ill be created w ww .s tudents care.com.pk which
contains all the detail of products and s ervices . Cus tomers can
vis it that s ite from where they w ill fill a form for s ubs cription of
monthly food package subs cription. They w ill require to ins erts
their names , phone numbers , complete addres s of hos tel w here

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they have rented rooms and there w hats app numbers which w ill be
us ed for feedback and queries about products and s ervices .
D is trib u tion C h an n els
Pr ime S tu den t Car e S er vice w ill make delivery of product
throughout the city. This would be a retail nature dis tribution
direct to cus tomers and w ill be made through bike riders . O ne
rider w ill be as s igned one block of the S argodha city. From each
block there are average ten s tudents s ubs criptions are forecas ted
and each bike rider w ill take aw ay the ten food packages w hich
are carefully packed s o it w ill become eas y tas k for every rider to
deliver the packages to s tudents w ithin s pecific area and w ill
eas ily delivered w ithin specified time and late delivery s ervice
is s ues w ill not to occur.

6. Operations Plan
Facilit ies
F or performing of daily operations and management tas k w e w ill
hire a building on rent in s atellit e tow n. O ur s uppliers w ill s upply
food packages at that place and from that place our bike riders
w ill take aw ay thes es packages to our cus tomers on time.

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F urniture and neces s ary fixture in adminis tra tive office w ill be
availab le and w ill be purchas ed on cas h. In the s tartup tw enty
bikes w ill be purchas ed on cas h. A parking area place w ill be
hired on rent bas is near office building where our bikes w ill be
parked.
I n ven tory Man agemen t
O ur bus ines s is a retail s ervices nature bus ines s . The inventory
w ill be recorded in perpetual w ay. Every day there w ill be three
time inventory in the form of food packages w ill be purchas ed
from our suppliers , and ins tantly w ill be delivered to s tudents . S o
there w ill be no cos t incurred for s torage of inventory.
Hu man R es ou rce Man agemen t
There w ill be key part of delivery pers onnel ’ s ; we w ill make
recruitm ent of delivery boys w ho w ill have at leas t five years of
driving experienc e, and als o holding driving licens e. In this
recruitm ent proces s there pas t career w ill als o be examined to
know about any law violation. D eliveries pers onnel w ill require
age limit tw enty five to thirty five. In the beginning w e w ill hire
ten delivery boys and later on the numbers of thes e can be
increas ed as our bus ines s begins to receiving more monthly
s ubs cription s ervices .

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Work in g Hou rs
O ur s ervices w ill be availab le during the whole w eek there w ill
be no clos ing day in the bus ines s . S ame bike riders w ill deliver
the food s ubs cription packages to s tudents w ithin the defined
time, there w ill be no chances of late delivery. A ll the bike riders
w ill be paid according to there w orking hours . As mentioned in
this bus ines s plan there w ill be three times in a day delivery
made. S o each rider w ill perform his duty three hours in a day and
w ill be paid Rs .200 per hour and w ill be paid s alary of Rs .18000
per months to every pers on cumulative ly.

L egal and I ns u ran ce Is su es

A ll legal protection policies w ill be given priority for avoidance
of any uncertain event. There is alw ays danger of any dis as ter in
this type of bus ines s , bike riders have to ride daily for our
employee protection w e w ill make life ins urance plan of our
employees w hich w ill provide legal protection in cas e any
contingent event. Our ass ets w ill als o be ins ured. As employees
and as s ets of bus iness have key parts in s moothly running of
bus ines s operation s o they w ill be backed by s ecurity in form of
ins urance policy, there s afety w ill be our priority.

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7. Entrepreneurial Team
Pr ime S tu den t Car e S er vice is a partners hip type of bus ines s w ill
be es tablis hed in S argodha its office w ill be s ituated in s atellite
tow n. M r. M udas ar, Mr. M . F arooq and M r. A li H as s an are the
founder of the bus ines s and having equal portion of inves tment in
the bus ines s w ill als o the member of entrepreneurial team, and
w ill handle the major manageria l and adminis trative activi ties of
the bus ines s . H ow ever each entrepreneuria l team member w ill be
as s igned a specific duty and w ill be liable for his activiti es
performance.
Mr. Mu d as ar
With cons ent of other entrepreneuri al team members M r. M udas ar
w ill be the pres ident of our bus ines s and w ill handle the major
manageria l iss ues of the bus ines s . He is a mas ter of commerce
degree holder and having interes t in other food department of
country w ith his ideas w e are going to launch this bus ines s in
innovative w ay.
Mr. M. Farooq

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M r. M . F arooq is als o expert in bus ines s adminis tration, as he is
holding the bus ines s adminis trat ion degree. H e w ill overs eas the
major admin is s ues and w ill handle thes e is s ues , w ill als o provide
better s ugges tions for the development of our products and
s ervices as needed w ith the pas s age of time.
Mr. A li Has s an
M r. A li H as s an is als o co founder of the bus ines s and he has
attain ed qualifica tions in informat ion technology s ector. H e is an
IT profess ional and he w ill develop the w ebs ite of our bus ines s
and w ill als o handle the products and s ervices advertis ement and
promotions on s ocial media according to modern era.

8. Financial Documentation
In our bus ines s three partners w ill contribute equal portion of
capita l Rs .1500000 by each and Rs .4500000 w ill be in total.
There w ill be no amount of loan taken from outs ide in the s tart up
s tage of the bus iness w hich w ill als o overcome the interes t
expens e. The amounts inves ted w ill be us ed for purchas e of as s ets
of bus ines s bikes and furniture and s tart-up expens es of bus ines s .

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S tart- u p R eq u iremen ts
In the firs t year of bus ines s there w ill be no s ufficient profits
occurs due to occurrence of high cos ts on purchas e of as s ets and
prelimin ary expens es .

R eq u iremen ts Amount (Rs.)

F irs t Time Inventory Cos ts 81000

F urniture and fixture 330000
Office U tility Expens es 45000
Office Equipment 23000
Webs ite D evelopment Charges 10000
Advertis emen t and S ales Promotion Cos ts 25000
B ikes C os ts 1200000
Advance Rent P ayments 100000
Ins urance 300000
T otal S tart-U p Cos ts 2033000

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 Pro forma Income Statement
For The Year of 2021
Particulars January February March April May June July August September October November December Total
Sales 67500 81000 108000 121500 135000 148500 162000 175500 189000 405000 513000 540000 2646000
Cost of goods sold 45000 54000 72000 81000 90000 99000 108000 117000 126000 270000 342000 360000 1764000
Gross Profit 22500 27000 36000 40500 45000 49500 54000 58500 63000 135000 171000 180000 882000
Operating Expenses
Salaries 18000 18000 18000 18000 18000 36000 36000 36000 36000 54000 72000 72000 432000
Office Overheads 2750 3150 3750 4000 4300 3750 3900 4100 3400 4600 4550 5100 47350
Office Equipment 1200 1200 1500 1400 1700 1900 2100 2500 2300 2800 3100 3700 25400
Depreciation Of Equipment 105 105 105 105 105 105 105 105 105 105 105 105 1260
Advertisement Expenses 3000 3350 3200 2800 2100 2200 2700 2000 1450 1700 1550 1900 27950
Total Operating Expenses 25055 25805 26555 26305 26205 43955 44805 44705 43255 63205 81305 82805 533960
Profit -2555 1195 9445 14195 18795 5545 9195 13795 19745 71795 89695 97195 348040

Pro forma Income Statement

For The Year of 2022
Particulars 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total
Sales 337500 742500 810000 945000 2835000
Cost of good sold 225000 495000 540000 630000 1890000
Gross Profit 112500 247500 270000 315000 945000
Operating Expenses
Salaries 54000 108000 108000 126000 396000
Office Overhead 8000 11000 9000 11500 39500

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Office Equipment 3600 4900 6000 8000 22500
Depreciation Of Equipment 315 315 315 315 1260
Advertisement Expenses 7000 5000 5500 3500 21000
Total Operating Expenses 72915 129215 128815 149315 480260
Profit 39585 118285 141185 165685 464740

Pro forma Income Statement

For The Year of 2023
Particulars 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total
Sales 945000 1012500 1012500 1080000 4050000
Cost of good sold 630000 675000 675000 720000 2700000
Gross Profit 315000 337500 337500 360000 1350000
Operating Expenses
Salaries 126000 144000 144000 144000 558000
Office Overhead 8300 12500 10000 13000 43800
Office Equipment 3650 5050 7500 9000 25200
Depreciation Of Equipment 315 315 315 315 1260
Advertisement Expenses 4000 5500 3050 2900 15450
Total Operating Expenses 142265 167365 164865 169215 643710
Profit 172735 170135 172635 190785 706290

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 Cash Flow Statement
For The Year of 2021
Augus Septembe Octobe Novembe Decembe
Particulars January February March April May June July t r r r r Total
Receipts
Cash Sales 67500 81000 108000 121500 135000 148500 162000 175500 189000 405000 513000 540000 2646000
Total Cash Receipts 67500 81000 108000 121500 135000 148500 162000 175500 189000 405000 513000 540000 2646000
Cash Disbursements
Salaries 18000 18000 18000 18000 18000 36000 36000 36000 36000 54000 72000 72000 432000
Insurance 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000
Office Overhead 2750 3150 3750 4000 4300 3750 3900 4100 3400 4600 4550 5100 47350
Office Equipment 1200 1200 1500 1400 1700 1900 2100 2500 2300 2800 3100 3700 25400
Depreciation Of Equipment 105 105 105 105 105 105 105 105 105 105 105 105 1260
Advertisement Expenses 3000 3350 3200 2800 2100 2200 2700 2000 1450 1700 1550 1900 27950
Total Cash Disbursements 50055 50805 51555 51305 51205 68955 69805 69705 68255 88205 106305 107805 558960
Net Monthly Cash Flow 17445 30195 56445 70195 83795 79545 92195 105795 120745 316795 406695 432195 2087040
Opening Cash Balance 100000 81000 108000 121500 135000 148500 162000 175500 189000 405000 513000 540000
Closing Cash Balance 117445 111195 164445 191695 218795 228045 254195 281295 309745 721795 919695 972195

Cash Flow Statement

For The Year of 2022
Particulars 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total
Receipts
Cash Sales 337500 742500 810000 945000 2835000
Total Cash Receipts 337500 742500 810000 945000 2835000
Cash Disbursements
Salaries 54000 108000 108000 126000 396000

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Insurance 75000 75000 75000 75000 300000
Office Overhead 8000 11000 9000 11500 39500
Office Equipment 3600 4900 6000 8000 22500
Depreciation Of Equipment 315 315 315 315 1260
Advertisement Expenses 7000 5000 5500 3500 21000
Total Cash Disbursements 61000 113000 113500 129500 417000
Net Quarterly Cash Flow 276500 629500 696500 815500 2418000
Opening Cash Balance 50000 326500 956000 945000
Closing Cash Balance 326500 956000 1652500 1760500

Cash Flow Statement

For The Year of 2023
Particulars 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total
Receipts
Cash Sales 945000 1012500 1012500 1080000 4050000
Total Cash Receipts 945000 1012500 1012500 1080000 4050000
Cash Disbursements
Salaries 126000 144000 144000 144000 558000
Insurance 75000 75000 75000 75000 300000
Office Overhead 8300 12500 10000 13000 43800
Office Equipment 3650 5050 7500 9000 25200
Depreciation Of Equipment 315 315 315 315 1260
Advertisement Expenses 4000 5500 3050 2900 15450
Total Cash Disbursements 130000 149500 147050 146900 573450
Net Quarterly Cash Flow 815000 863000 865450 933100 3476550
Opening Cash Balance 945000 176000 1039000 1904450
Closing Cash Balance 1760000 1039000 1904450 2837550

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 Pro forma Balance Sheet
From 2021 To 2023
Particulars Dec-21 Dec-22 Dec-23
Current Assets
Cash 972195 1760500 2837550
Prepaid Rent 100000 100000 100000
Advance Payments to Suppliers 856705 343000 59800
Total current assets 1928900 2203500 2997350
Fixed Assets
Equipment 25400 22500 25200
Depreciation of equipment -1260 -1260 -1260
Furniture and Fixtures 350000 315000 280000
Depreciation of furniture and fixtures -35000 -35000 -35000
Bikes 1200000 1080000 960000
Depreciation of Vehicles -120000 -120000 -120000
Total Fixed Assets 1419140 1261240 1108940
Total Assets 3348040 3464740 4106290

Liabilities
Accounts Payable 0 0 400000
Total Liabilities 0 0 400000
Capital 3000000 3000000 3000000
Profit 348040 464740 706290
Total Capital and Liabilities 3348040 3464740 4106290

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