Assignment

Entrepreneurship
Feasilbility Plan

Submitted to:
Sir khuram Amin
Submitted by:_
Uzzzxxx

MCOF19M0zzxxx
M.COM(III)
Universty of sargodha
Product : Interactive Educational Prayer Mat
(for kids)
Table of Contents
Executive summary

Business concept
Product or Service
Market research & analysis

Market plan

Manufacturing or operations

Entrepreneurial team

Financial documentation

Conclusion

EXECUTIVE SUMMARY
The Executive Summary is a summary of all key sections of the Business Feasibility Study and
should work as a separate, standalone document. In this we discuss about a prayer mat for kids.

EVERY MUSLIM PARENT’S STRUGGLE:

Teaching children to pray behind our backs doesn’t come easy. It is a struggle we all relate with.
It takes perseverance, years of encouragement and gentle reminders before they learn that
praying 5 times a day is a way of life for us Muslims.Children need to be first taught to love
prayer. But how do you teach your child to actually LOVE it if they aren’t even cooperating to
pray on time?The real truth is that our children are just too distracted these days. There is
television, apps, phones and screens everywhere. The toys that they have aren’t really
examples of model Muslim behavior are they? Also they don’t want to pray because hey, when
you are that little, it takes a lot of will power to leave your play!I know that it is not easy. I have
children who I am training to pray 5 times a day too. It is a challenge to inculcate the love of
Salah in our children. In fact, it is a continuous struggle.

Prayer Mat
My Salah Mat is a prayer mat designed to educate children on how to perform the Muslim
prayer in a fun and enjoyable way.

Valuable Product

It can teach about the different times of salah, and the various bodily movements and positions,
and what to say during them.

Why you should use this Product

Awesome Features & Benefits

Product Info

The interactive prayer mat is touch sensitive and has pre-recorded keys that can be touched to
reveal the sound, such as prayer times, how to do wudu, recite surahs, say duas, and much
more..

Guideness

In order to make the learning process easy, My Salah Mat will guide the user through two rakat
of salah using a simple to understand format..

can make in catgerious like simple prayer mat ,or with surahs and translations etc

PRODUCT/SERVICE
• So by focusing on our salah mat product we discuss how it will work the discrpition of our
product Description My Salah Mat is a prayer mat designed to educate children on how to
perform the Muslim prayer in a fun and enjoyable way The interactive prayer mat is touch
sensitive and has pre recorded keys that can be touched to reveal the sound, such as prayer
times, how to do wudu, recite surahs, say duas, and much more. It can teach about the
different times of salah, and the various bodily movements and positions, and what to say
during them. In order to make the learning process easy, My Salah Mat will guide the user
through two rakat of salah using a simple to understand format Features: The touch sensitive
pads enable the prayer mat to recognize and respond to the specific prayer positions For
example , when someone places both feet on the feet location on the prayer mat the sensors in
My Salah Mat recognize the pressure , and the first action of the Muslim prayer is heard
( Allahu Akbar), followed by Surah Fatiha . Then when the knees, hands, and head touch the
relevant location on the mat , thesound releated to that part of the prayer is heared. This
continuius through all of the actiins of the Muslium prayer Muslim prayer (please refer to the
diagram for more information ) Teaching children how to perform salah (the Muslim prayer)
can be a struggleas there are various movements and positions to learn, along with the correct
words and recitations to say, and this can be difficult for young children

Specification

Features & details My Salah Mat is a new and innovative prayer mat because there are no
other Muslim prayer mats available on the market that have been developed to specifically
teach children to perform the Muslim prayer in way My Salah Mat Includes touch sensitive
technology , which no other prayer mats have It takes the Muslim prayer mat and completely
transforms it into something that is interactive

Different Languages (English , French, Arabic , Malaysian Indonesian , Turkish Urdu, German ,
Spanish , Russian & Bengali )

36 touch sensitive keys Salah Mat will guide the user through two rakat of salah only (sample
for prayer times only) using a simple to understand format .

Prayer Mat Size (40.5 ^ n * 28.3 ^ n)

Box Size: (12.5^ prime prime *16^ prime prime *4^ prime prime )

Requires 3AA Batteries

Fire- resistant material Waterproof

Adjustable volume and Foldable

Give someone the Gift of Salah - Give them My Salah Mat and gain the reward for teaching
salah, inshallah

Market Research and Analysis:

• Describe enough of how and where the enterprise will manufacture, source or create and
deliver the final product or service to be able to estimate costs. Developed and validated so
that the strength and ownership of the As Muslim companies had limited marketing
opportunities. They decided they could do it, and many companies were enthusiastic, which
helped to spur them on.if we wanted to develop something that is both durable and
waterproof then we should look for the solutions and focus on more productive work .advice
for starting a business is to find a niche, and then conduct research before launching straight
into it. Also, if it doesn’t work, leave the idea and perhaps return to it at a later date. But, he
advises, once you start, put everything into it and don’t be half-hearted – do it properly initially
and create a buzz around it in order to get people following you.
Teaching children how to perform salah (the Muslim prayer) can be a struggle, as there are
various movements and positions to learn, along with the correct words and recitations to say,
and this can be difficult for young children. Therefore, My Salah Mat makes it fun, easy and
interactive, encouraging children to perform their prayers.

The problem this prayer solves is that of updating the methods used to teach salah to children.
It is more current and in line with the learning styles of today's smartphone and tablet
generation. This means it should encourage children and enable them to learn quicker and with
more success than traditional methods. Children learn more easily through visual aids that are
kinesthetic, and they can interact with this, the first ever Muslim prayer mat of its kind. The
new tools that My Salah Mat provides will enable children and new Muslims to learn how to
perform the Muslim prayer in an easy and accurate way. Moreover it can also help in My Salat
Mat can benefit both Muslim and mainstream schools. For Muslim schools, it is a useful tool
that can support teachers demonstrating to pupils how to pray My Salat Mat is designed to be
attractive to children and it should generate enthusiasm through its interactive features and
bright colours. As well as the prayer, the mat can also be used to teach duas and small surahs
from the Quran, especially as the reciter learnt tajweed at Masjid Al-Haram in Mecca.In
addition, the mat could be used as a kind of reward, for example, the best-behaved child in the
class could get to do their salat on My Salah Mat rather than a regular prayer mat. Alternatively,
a quiet area with cushions could be set up in the classroom where pupils can relax and take
time out, and My Salah Mat would provide a positive addition to this. For mainstream schools,
My Salat Mat could be used to show pupils how Muslims pray in order to make the sight of
Muslims praying a positive one, and not something exotic, unusual or even scary. In this way,
My Salat Mat could be used within citizenship education and to promote a multicultural
environment.Moreover, pupils can get used to the sounds of the prayer, which may facilitate
classroom discussions on language, travel and religious traditions. Importantly, My Salat Mat is
cost effective and durable, as it is waterproof and fire resistant, making it perfect for the
classroom environment.

Market Plan
The distribution agreement between My Salah Mat and other Group highlights the importance
of the growing global halal market, with the Islamic economy growing at the double the rate of
the world economy. For example, global Muslim consumer spending on food and lifestyle
products was $1.8 trillion in 2014 and is predicted to reach $2.6. trillion in 2020, and South
Africa is no exception. The founder of My Salah Mat, Kamal Ali, stated that he plans to “spread
the gift of salah worldwide”, and the South African market is an essential part of this. Things are
looking positive for this new partnership, which will boost other Group’s positioning and
business, along with promoting the key ethos and sales of My Salah Mat.Manufacturing and
operations

Entrepreneurial team
As our product is innovative and modern and is best for use of childern we should focus on
more things that will expand our business and make it wider in local areas we should work in
team and focus on productive ideas what things can make it more better , as a team member i'll
focus on the price so that every class of people can afford it becuase it can be coslty for some
middle class people then if needed further things can be added or removed if needed and we
can also make it according to price like cheap make contain less features in it and high price will
contain more features

Teamwork includes:

New ideas

Improved efficiency

Better quality

High morale

More opportunities

Sense of accomplishment

Faster innovation

Communication

Strong working relationship

By this we can achieve better teamwork and make our goal more productive.

Financial Documentation
The price of one mat is Rs 11,000 because of its quality and the things included in it and as well
as our profit added in it but as we dicuss about it in loacal or middle class people it is costly for
some people but the product is very useful for the childerns to learn the basic of islam that's
why by using our entreprenuer teamworkwe can also make catageories of it .so that our
product can be locally used or can be buyed from the loacal store easily .
 Financial documentation include many things like income and expenses , cash flow ,assests and
liabilities, break-even projections and startup underwiting needed. We can discuss this by
usingInclude a narrative highlighting key underlying assumptions and the logic governing your
projections. Include financial history, if any (e.g. equity and debt), and likely financing stages
including information about funding sources and uses. Provide a page or two of footnotes for
each financial spreadsheet attached explaining the assumptions behind each major line item.
Some core components of this part of the report are listed below.

• Balance Sheet Projections - Three Years & Highlight Inflows of Capital, • Income Projections -
Year 1: Monthly or quarterly; years 2 and 3: Annually, • Cash Flow Projections - Year 1: Monthly
or quarterly; Years 2 and 3: Annually, • Break-Even Analysis - When will the firm begin to turn a
profit, and • Cost Benefit Analysis - Will the business provide a viable return on investment for
the owner and/or the investors.

CAPITAL REQUIREMENTS & STRATEGY

• How much funding (equity) will the firm need, and when? • What projected revenue or assets
does the proposed business have to secure the financing?• What sources will provide the
funding, i.e. investors, lending institutions etc?• What ratio of debt to equity financing will
occur?• When will investors begin to see a return? What is the expected return on investment
(ROI)?
HOW TO CONDUCT A BREAK EVEN ANALYSIS

The entrepreneur will need to understand the following terms in order to understand and
communicate the break-even analysis: • Selling Price (SP) - Represents the price that each unit
will sell or retail for. The SP is generally expressed as revenue in dollars per unit. • Variable
Costs (VC) - Consist of costs that vary in proportion to sales levels. They include direct material
and labour costs, the variable part of manufacturing operating cost, transportation and sales
expenses. The VC is usually expressed as a cost in dollars per unit. • Contribution Margin (CM) -
Equal to sales revenues less variable costs or SP - VC. • Fixed Costs (FC) - These costs are
considered those that remain constant within the projected range of sales levels. These can
include facilities costs, general and administrative costs, capital interest and depreciation
expenses. The FC is usually expressed as a lump-sum cost in dollars. • Units (X) - Represents the
number of items sold or produced. For the purpose of a break-even calculation, it is assumed
that the number of units sold during a period is equal to the number of units produced during
the same per .To calculate break-even, the entrepreneur should determine the variables: FC,
SP, and VC. The process of separating the selling price and variable costs is not always straight
forward and alternatively a contribution margin is given. The CM can still be used in the break-
even calculation, replacing the SP and VC.To calculate the number of units sold ( or produced )
at breakeven.
SP(X) = VC(X) + FC
Alternatively the formula to solve for X, the number of units at
break-even will give you:
X = FC / (SP - VC) or X = FC / CM

The formula to calculate the break-even revenue in $ is as

follows:

Break-even revenue ($) = Break-even units x Selling Price

FINAL FINDINGS & RECOMMENDATIONS

Recommendations from the feasibility study regarding the viability of putting the business idea
into practice should be honest, short and direct. When making the findings or
recommendations arising from the Business Feasibility Study discussing the viability of the
proposed business venture in terms of:

• Market Viability

• Technical Viability

• Business Model Viability

• Management Model Viability

• Economic and Financial Model Viability

• Exit Strategy Viability

A significant component of the findings should related to the likelihood of success, projected
return on investment and how any identified risk should be mitigated. The purpose of the
feasibility study is to consolidate an argument based on factual evidence and analysis to help
justify your decision in relation to the core question of whether the business venture in
question is actually viable.

Conclusion:
My Salah Mat is a new and innovative prayer mat because there are no other Muslim prayer
mats available on the market that have been developed to specifically teach children to
perform the Muslim prayer in this way. My Salah Mat includes a touch-sensitive technology,
which no other prayer mats have. It takes the Muslim Prayer mat and completely transforms it
into something that is interactive.
 Prayer Mat My Salah Mat is a prayer mat designed to educate children on how to perform the
Muslim prayer in a fun and enjoyable way Valuable Product It can teach about the different
times of salah , and the various bodily movements and positions , and what to say during
themProduct Info The touch sensitive keys that can be such as prayer times , how to do wudu ,
recite surahs , say duas , and much more ..mych Guideness In order to make the learning
process easy, My Salah Mat will guide the user through two rakat of salah using a simple to
understand format