NAME : Rkkkkk

ROLL# : MCOF19M0kkkk

PROGRAM : M.COM (reg)

SEMESTER : 3rd

SUBJECT : ENTREPRENURESHIP

TOPIC OF PROJECT : FEASIBILITY PLAN OF AN EDUCATION.

CONSULTANT COMPANY .

SUBMITTED TO : Sir KHURRAM AMIN .

TABLE OF CONTENTS :

1: Executive Summary

Founders , venture defined, introduction,characteristics of

market.

2: Business Concept

Mission , vission , objective, purpose of venture, description .

3: product and services

Nature and function of products

4: Market research and analysis

Market analysis and characteristics of market

5: Market plan

6: Manufacturing and operations

7: Entreprenural Team

8: Financial documentation

Balance Sheet , Income statement etc ....

1* EXECUTIVE SUMMERY:

Industry Overview

Establishments in the Testing & Educational Support industry that

education consulting belongs to primarily provide non – instructional
support services for the education industries. The major segments of
this industry are educational testing services and educational
consultants.

It is important to state that computer software designers that develop

education support software are not part of the Testing & Educational
Support industry; they are part of the IT Consulting industry

If you are a close observer of the Testing & Educational Support

industry, you will agree that the controversial No Child Left Behind Act
in the united states has been an important driver of revenue for the
Testing and Educational Support industry over the past decade.

VENTURE DEFINED :

WHAT IS FEASIBILITY STUDY :

A feasibility study is an analysis that takes all of a project's relevant

factors into account—including economic, technical, legal, and
scheduling considerations—to ascertain the likelihood of completing
the project successfully.
FEASIBILITY PLANING :

A feasibility study is an analysis that takes all of a project's relevant

factors into account—including economic, technical, legal, and
scheduling considerations—to ascertain the likelihood of completing
the project successfully.

EDUCATION CONSULTANT :

An Educational Consultant (EC) is a consultant who helps

parents/students and organizations with educational planning. An EC
offers similar services to school counselors, but is normally self-
employed or employed by consulting firms, while school counselors are
employed by schools.

WHAT DOES EDUCATION CONSULTANT DO ???

An education consultant is often someone with teaching or

administrative experience now serving as an advisor in all things
education. Their focus is in training and advising members of the
educational community on new technologies, classroom policies,
student achievement, and much more.

THREE DIFFERENT TYPES OF EDUCATION CONSULTANTS :

(1) People who work for schools/universities and help students with
admissions,
(2) verseas education consultants who parents hire and

(3) consultants who work with universities to improve the learning

experience.

AN EDUCATION CONSULTANT WHO WORK WITH

UNIVERSITIES TO IMPROVE THE LEARNING EXPERIANCE .

Our Mission and Vision Statement

Our vision is to build an educational consulting brand that will

become the number one choice for both individual and corporate
clients in the whole of New York City – New York.

Our vision reflects our values: integrity, service, excellence and

teamwork.

Our mission is to position our education consulting firm to become the

leading brands in the testing and educational support industry in the
whole of New York City – New York, and also to be amongst the top
20 education consulting firms in the United States of America within
the first 10 years of operations.

CHARACTERISTICS OF MARKET:

1: Serve as an advisor for teachers, parents, school administrators,

school boards, and government officials.
2: Assess education standards and classroom policies, as well as grades
and test scores.

3: Help implement changes to curriculum based on data.

4: Survey students to change programs or curriculum.

OBJECTIVES OF FIRM

1 Educational Consultants improve the overall experience of learning

by matching students to the best schools for their needs, coaching
teachers and developing curriculum. Teaching experience is generally
required to take on this role, so your objective should highlight skills,
experience and knowledge in this ares

2. We draw on their knowledge of school systems, learning styles and

development to help students, teachers, families and administrators.
They may work directly with a school district to improve curriculum,
train administrative staff and mentor educators. Other consultants
work independently, assisting students with unique learning needs to
find programs that provide the best chance of academic success. When
writing your resume for a consulting position, emphasize talents, skills
and experience in advocating positive change in academics.
Education professional with 13+ years experience developing
curriculum, mentoring faculty and leading teacher workshops seeks
position as Educational Consultant with ABC school to enhance learning
environment and improve delivery of materials.

3:. Seeking position with ABC school as Educational Consultant that

allows utilization of exceptional knowledge in placing students with
learning disabilities, training teachers and administrators in classroom
leadership and developing curriculum to support institutional growth.

4: Organized, results-oriented educational leader seeks position with

ABC school as Educational Consultant that allows utilization of
academic leadership experience to mentor administrators and
teachers, and improve school learning environment.

2* BUSINESS CONCEPT :

PURPOSE OF VENTURE :

OUR Educational consulting company help colleges, universities,

corporations and for-profit educational service providers, often
collaborating with a provost or vice president.

Educational consultants advise on student and faculty retention,

recruiting, alumni relations, fundraising and other areas that need
improvement.

Why Start an Education Consulting Firm?

Being an educational consultant means that you will help your clients
handle all their educational concerns, help to gain admission to colleges
or universities of their choice. You can also help your clients
(international students) obtain work permits in their new country of
residence / studies.

Our Business Structure

Normally we would have settled for two or three full – time staff
members, but as part of our plan to build a standard education
consulting firm in New York City – New York, we have perfected plans
to get it right from the beginning which is why we are going the extra
mile to ensure that we have competent, honest and hardworking
employees to occupy all the available positions in our organization.

The picture of the kind of education consulting firm we intend building

and the business goals we want to achieve is what informed the
amount we are ready to pay for the best hands available in and around
New York City – New York.

We will ensure that we only hire people that are qualified, honest,
hardworking, customer centric and are ready to work to help us build a
prosperous business that will benefit all the stake holders (the owners,
workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available
to all our senior management staff and it will be based on their
performance for a period of five years or more depending how fast we
meet our set target. In view of that, we have decided to hire qualified
and competent hands to occupy the following positions;

* Chief Executive Officer

* Education Consultants

* Admin and HR Manager

* Marketing and Sales Executive

* Accountant

* Customer Care Executive / Front Desk Officer

3* Our Products and Services

Webster & Golden® Education Consulting, LLP is going to offer varieties

of services within the scope of the testing and educational support
industry in the United States of America.
Our intention of starting our education consulting firm is to favorably
compete with leading players in the testing and educational support
industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do
all that is permitted by the law in the United States to achieve our
business goals, aim and ambition. Our business offerings are listed
below;

1: Providing college selection services

2: Providing educational consulting services

3: Providing educational guidance counseling services

4: Providing educational support services

5: Providing educational testing services

6: Attending school buses

7: Facilitating student exchange programs

RESPONSIBILITIES TO PROVIDE SERVICES :

* Increases management’s effectiveness by recruiting, selecting,

orienting, training, coaching, counseling, and disciplining managers;
communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information
and opinions; providing educational opportunities.
* Creates, communicates, and implements the organization’s
vision, mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.

* Responsible for fixing prices and signing business deals

* Responsible for providing direction for the business

* Creates, communicates and implements the organization’s

vision, mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.

* Responsible for signing checks and documents on behalf of the

company

* Evaluates the success of the organization

4* MARKET RESEARCH AND MARKET ANALYSIS :

MARKET TREND :

If you a closer observer of the trends in the Testing & Educational

Support industry, you will agree that the controversial No Child Left
Behind Act in the united states has been an important driver of revenue
for the Testing and Educational Support industry over the past decade.

This is due to the fact that education consultants play a prominent role
in administering the assessments that ensure schools meet federal
guidelines. Hence, the industry will be heavily impacted in the next half
a decade by potential education reforms and fluctuations in federal
funding.

Nevertheless, college enrollment will continue to expand over the

period, and international student growth will continue, driven by high
demand from students from Nigeria, China and India. Even though
tighter state budgets will limit unnecessary expenditure, underlying
demand for support services will still be sustained.

Although it is cheaper to start an education consulting business, but the

fact remains that it is a bit challenging for new entrant to come into this
industry, the primary barrier to the entry for new establishment is the
stiff registration requirements applicable in most countries not just the
United States of America.

As a matter of fact, education consulting firms must comply with local

licensing criteria set out by registration boards and professional
associations to obtain registration in their country or the state they
want to operate from. This usually requires applicants to hold an
accredited tertiary qualification before they can undertake written tests
of skills, knowledge and abilities.

Lastly, the geographic distribution of education consulting firms and

revenue in the industry is based on population levels and business
locations. Education consulting firms tend to be located in areas with
high populations students, and such areas tend to have higher level of
students who would want to sit for college exams, apply for
international studies or for student exchange programs.

SWOT Analysis

Going by our vision, our mission and the kind of business we want to
set – up, we don’t have any other option than to follow due process.
Following due process involves hiring business consultant to help us
conduct SWOT analysis for our business.
Webster & Golden® Education Consulting, LLP hired the services of a
seasoned business consultant with bias in start – ups in the United
States to help us conduct a thorough SWOT analysis and to guide us in
formulating other business strategies that will help us grow our
business and favorable compete in the testing and educational support
industry.

As a company, we look forward to maximizing our strength and

opportunities and also to work around our weaknesses and threats.
Here is a summary from the result of the SWOT analysis that was
conducted on behalf of Webster & Golden® Education Consulting, LLP.

Strength:

Our core strength lies in the power of our team; our workforce. We
have a team of highly qualified education consultants and support staff
members that can go all the way to give our clients value for their
money; a team that are trained, qualified and equipped to pay
attention to details and to deliver excellent education consulting
services.

We are well positioned and we know we will attract loads of clients

(students and international students alike) from the first day we open
our doors for business.
Weakness:

As a new education consulting firm, it might take some time for our
organization to break into the market and gain acceptance especially
from international students in the already saturated testing and
educational support industry; that is perhaps our major weakness. So
also, we may not have the required cash to give our business the kind
of publicity we would have loved to.

Opportunity:

The opportunities in the testing and educational support industry is

massive considering the number of local and international students
who can’t do with key services provided by only the testing and
educational support industry. As a standard and well – positioned
education consulting firm, we are ready to take advantage of any
opportunity that comes our way.

Threat:

Some of the threats that we are likely going to face as an education

consulting firm operating in the United States are unfavorable
government policies, the arrival of a competitor within our location of
operations and global economic downturn which usually affects
purchasing / spending power. There is hardly anything we can do as
regards these threats other than to be optimistic that things will
continue to work for our good.
5* MARKET PLAN :

OUR TARGET MARGET:

The demographic and psychographics composition of those who need

the services of education consulting services providers cut across
students and schools at all levels.

Webster & Golden® Education Consulting, LLP will initially serve

students within our immediate community, but that does not in any
way stop us from growing to be able to compete with the leading
education consulting firms in the United States.

As a standard and licensed education consulting firm, Webster &

Golden® Education Consulting, LLP offers a wide range of 5education
consulting services hence we are well trained and equipped to services
a wide range of clientele base. Our target market cuts across businesses
of different sizes in both the individual and corporate clients.

We are coming into the industry with a business concept that will
enable us work with individuals, small businesses and bigger
corporations in and around New York City – New York and other cities
in the United States of America. Below is a list of the people and
organizations that we have specifically design our products and services
for;

International Students

Local students
Schools

Tutorial colleges

Our competitive advantage

The level of competitions in the testing and educational support

services industry depends largely on the location of the business and
of course the business model. If you can successfully create a unique
brand identity for your education consulting firm or carve out a
unique market, you are likely going to experience less competition.

For instance, if you are one of the few education consulting firms in
your locations that has the most qualified and experienced education
consultant with successful track record under your payroll, you are
likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the testing and

educational support services industry means that we should be able
to deliver expected results, our clients should be able to pay for our
services and we should be able to meet the expectations of clients.

Webster & Golden® Education Consulting, LLP might be a new entrant

into the testing and educational support services industry in the
United States of America, but the management staffs and owners of
the business are considered gurus.

SALES AND MARKETING STRATEGY

Sources of Income

Webster & Golden® Education Consulting, LLP is established with the

aim of maximizing profits in the testing and educational support
services industry and we are going to go all the way to ensure that we
do all it takes to attract clients (local and international students) on a
regular basis.

Webster & Golden® Education Consulting, LLP will generate income by

offering the following immigration consulting services;

Providing college selection services

Providing educational consulting services

Providing educational guidance counseling services

Providing educational support services

Providing educational testing services

Attending school buses

Facilitating student exchange programs

OUR PRICING STRATEGY :

Hourly billing for education consulting services is a long – time tradition

in the industry. However, for some types of education consultancy
services, flat fees make more sense because they allow clients to better
predict consultancy costs.

As a result of this, Webster & Golden® Education Consulting, LLP will

charge our clients a flat fee for many basic services such as providing
college selection services, providing educational consulting services,
providing educational guidance counseling services, providing
educational support services, providing educational testing services,
attending school buses and facilitating student exchange programs et
al.

At Webster & Golden® Education Consulting, LLP we will keep our fees
below the average market rate for all of our clients by keeping our
overhead low and by collecting payment in advance. In addition, we
will also offer special discounted rates to both local and international
students from time to time.

We are aware that there are some clients that would need regular
access to education consultancy and advisory services and assistance,
we will offer flat rate for such services that will be tailored to take care
of such clients’ needs.

6* MANUFACTURING AND OPERATIONS :

When it comes to calculating the cost of starting an education
consulting firm, there are some key factors that should serve as a guide.
Besides, in setting up any business, the amount or cost will depend on
the approach and scale you want to undertake.

If you intend to go big by renting / leasing a big facility, then you would
need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your facility is conducive
enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on
your goals, vision and aspirations for your business. The tools and
equipment that will be used are nearly the same cost everywhere, and
any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting an education consulting

firm; it might differ in other countries due to the value of their money.
Below are some of the basic areas we will spend our start – up capital
in setting up our education consulting firm;

The total fee for incorporating the Business in the United States of
America – $750.
The total cost for payment of insurance policy covers (general liability,
workers’ compensation and property casualty) coverage at a total
premium – $9,400

The amount needed to acquire a suitable Office facility in a business

district 6 months (Re – Construction of the facility inclusive) – $40,000

The total cost for hiring Business Consultant – $2,500

The cost for equipping the office (computers, software applications,

printers, fax machines, furniture, telephones, filing cabins, safety
gadgets and electronics et al) – $5,000

Marketing promotion expenses for the grand opening of Webster &

Golden® Education Consulting, LLP in the amount of $3,500 and as
well as flyer printing (2,000 flyers at $0.04 per copy) for the total
amount of $3,580.

The cost for purchase of the required software applications (testing

results tracking Software, Payroll Software, CRM software, and
Accounting Software et al) – $10,500

The cost of launching our official Website – $600

Budget for paying at least three employees for 3 months plus utility
bills – $10,000

Additional Expenditure (Business cards, Signage, Adverts and

Promotions et al) – $2,500

Miscellaneous: $1,000

Going by the report from the market research and feasibility studies
conducted, we will need over one hundred and fifty thousand
(150,000) U.S. dollars to successfully set – up a small scale but
standard education consulting firm in the United States of America.
Please note that the salaries of all our staff members for the first
month is included in the expenditure.

7* ENTREPRENEURAL TEAM :

entrepreneurial teams and addresses specifically the relationship

between the group value consensus and performance. It contributes to
previous research on teams in three ways. First, this study addresses
the effectiveness of team composition in two different tasks. By doing
so, it lends insights into how to compose entrepreneurial teams for
improved outcomes. Second, we look specifically at how value
composition impacts team performance.Third we investigate designed
teams in a quasi-experimental setting as opposed to organically formed
teams commonly found in other team composition studies. Our study
finds that value heterogeneity is beneficial to external tasks while
detrimental to internal tasks.

This is due to the fact that education consultants play a prominent role
in administering the assessments that ensure schools meet federal
guidelines. Hence, the industry will be heavily impacted in the next half
a decade by potential education reforms and fluctuations in federal
funding.
Nevertheless, college enrollment will continue to expand over the
period, and international student growth will continue, driven by high
demand from students from Nigeria, China and India. Even though
tighter state budgets will limit unnecessary expenditure, underlying
demand for support services will still be sustained.

The Testing & Educational Support Industry is indeed a large industry

and pretty much active in countries such as United States of America,
United Kingdom, France, Germany, Italy, Holland, Switzerland,
Australia and Canada et al.

Statistics has it that in the United States of America alone, there are
about 7,639 registered and licensed education consulting firm scattered
all across the United States responsible for employing about 115,967
and the industry rakes in a whooping sum of $15 billion annually.

The industry is projected to grow at 3.4 percent annual growth within

2011 and 2016. It is important to state that ETS and Pearson PLC has
the largest available market share in the industry.

recent research carried out by IBISWORLD reveals that the Testing and
Educational Support industry has expanded over the five years to 2016.
The report stated that during this time, revenue grew at an average
annual rate of 0.9 percent to $13.7 billion in 2016.
The report pointed that the Testing and Educational Support industry is
composed of three main segments: educational testing providers,
educational consultants and student-exchange program providers.
While overall growth has been strong, these segments have
experienced different levels of growth over the past five years, with
educational testing services accounting for the largest share of revenue
growth.

The research further revealed that the No Child Left Behind (NCLB) Act
of 2001 has driven industry demand during much of the past decade.
Under NCLB, which was signed into law in January 2002, states had to
implement major educational changes to remain eligible for federal
funding.

Lastly, one thing is certain about starting an education consulting firm,

if you are able to conduct your market research and feasibility studies,
you are more likely not going to struggle to secure clients because
there are always individuals and even educational institutions / schools
that would want to hire your services from time to time.

8* FINANCIAL DOCUMENTATION :

Employee & Interest Expense

Company has spent 3.45% of its operating revenues towards interest
expenses and 44.7% towards employee cost in the year ending Mar 31,
2020. (Source: Standalone Financials)

Annual FY 2020 FY 2019 FY 2018 FY 2017 FY 2016

Total Revenue 49.38 56.66 44.32 30.46 15.15

Total Revenue Growth (%) -12.85 27.83 45.51 101.03

55.52

Total Expenses 47.97 45.53 34.27 24.97 12.87

Total Expenses Growth (%) 5.35 32.86 37.23 94.02

53.25

Profit after Tax (PAT) 1.06 7.68 6.89 3.59 1.32

PAT Growth (%) -86.18 11.58 91.71 171.65 67.42

Operating Profit Margin (%)6.34 24.52 27.77 24.16

20.80

Net Profit Margin (%) 2.17 13.69 15.86 11.79 8.74

Basic EPS (₹) 0.74 5.55 6.89 3.61 44.07

Balance Sheet
Annual FY 2020 FY 2019 FY 2018 FY 2017 FY 2016

Total Assets 68.84 73.58 50.15 30.49 17.93

Total Assets Growth (%) -6.44 46.72 64.48 70.05

43.44

Total Liabilities 23.25 28.94 34.07 20.58 12.40

Total Liabilities Growth (%) -19.66 -15.06 65.55 65.97

49.40

Total Equity 45.58 44.64 16.08 9.91 5.52

Total Equity Growth (%) 2.11 177.61 62.26 79.53

31.43

Current Ratio (x)3.01 2.52 1.65 1.98 1.94

Total Debt to Equity (x) 0.20 0.26 1.05 1.44 1.14

Contingent Liabilities -