Alterius Career

College
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PLBK Consultancy

Bethany Kira Lidia Paje

Project Manager/ Assistant Manager Design Manager/ Tech/
Leader Researcher Researcher Aide
 Our Task
Altierus Career College
wants to look at how best to
reach high school students
that are still considering their
educational options.
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Milestones/Timeline

10/15 11/11
Check-in 1
Check-in 3
Project
overiview/ Summary of
presentation
stakeholders

Launch 10/29 12/1

10/1 Check-in 2 Final
Introduction Solution idea/ Presentation
to the team cost insight
Stakeholders 5
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First Solution
The use of Canva to create a brochure and
distribute through email
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Canva.com
A graphic design
platform, used to
create social media Place your screenshot here
graphics,
presentations,
posters, documents
and other visual
content.
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Example Brochure
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SWOT
ANALYSIS
BROCHURE

- We can get it to - Might not be -Allows us to spread -Those without

everyone who wants effective to those information about
who don't want to go
technology won’t
to see it Alterius Career
to a college College in a cool way get the brochure
- We can send it
everywhere since it’s -There’s limited -We would be able to
an email version space to write all the get the emails with
information permission from
-We can design it to schools or parents
the liking / approval -Competitors (TCSG)
of the college have higher
connections
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Second Solution
Bulk Mailing with brochure to high
schools around Altierus’ Campuses
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MailShark.com
Mail Shark is a direct
mail company that
makes direct mail easy
Place your screenshot here
and affordable for
businesses of all sizes.
Their service options
help you reach your
customers anywhere in
the U.S. on any budget.
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Norcross - 10 mile Tampa - 25 mile radius Houston - 32 mile

Cost Analysis radius Student Enrollment - radius
Student enrollment - 30030 Student enrollment -
27830 (mailing bulk) - 30030 * $(.105 = 28330
- 27830 * $.105 $3153.15 - 28330 * $.105 =
(Cost for pieces) $2,974.65
= $2,922.15
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SWOT
ANALYSIS 2
MAILING IN

- More direct way to - Might not be -Allows us to -Some schools

hand information effective to those spread
who don't want to go
may be opposed
to a college
information about to handing out
-Several students’
Alterius Career student
parents view mail
and speak to their -There’s limited College through information
kids about it space to write all the direct mail
information
-Able to
-Competitors (TCSG)
have higher continuously send
connections direct mail about
new information
about Altierus
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How far are you willing to go?
Which do you prefer? 16
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Wrap Up
A brochure composed of the main
points of Altierus mailed or emailed
to high school students can bring
more awareness and opportunities.
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Thank You!
Any questions?
 Citations

● https://www.tcsg.edu/
● https://www.canva.com/enterprise/
● https://www.themailshark.com/resources/blog/bulk-mail-postage-rates/
● Altierus Brief Overview and Background

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