TMD 2153

DESIGN AND VISUAL

COMMUNICATION!
 GROUP MEMBERS
NIK AHMAD FAIQ BIN NIK
MAHMOOD FARID
AMIR RIDHWAN BIN ANWAR
MUHAMMAD NUR HAKIMI BIN
MOHAMMAD TAHIR
 INTRODUCTION OF

YOUNG CHEFS
ACADEMY
Young Chefs Academy (YCA) is a unique
culinary experience which offers cooking
classes to children aged 3 to 17 in a safe
environment that encourages discovery
and creativity. Each visit to Young Chefs
Academy is a new experience with fresh
monthly themes and exciting new
programs. 
ORIGINAL BROCHURE
NEW DESIGN BROCHURE
 5 ELEMENTS OF VISUAL DESIGN
COLOR -  element of art that we produced is light, striking an object, and is
reflected back to the eye

LINE- marks that span a distance between two points.

SHAPE- a two or more dimensional area that stands out from the space next to or
around it due to a defined or implied boundary, or because of differences of value,
and color
SPACE- We have positive space refers to the main focus of a picture

FORM- We have hill shape form

 5 ELEMENTS OF VISUAL DESIGN
BALANCE- like physics, we determines weighted a design is to a certain area

REPETITION- we use same repetition symbol and shape because quicker for the
audience’s brain register our design

CONTRAST- we use different color between background and content to attracts

attention and causes elements to stand out 

ALIGNMENT-  we use alignment  to create order and organised our design

PROXIMITY- we use proximity relationship between elements. It provides a focal

point
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