MEDIA AND

INFORMATION
LITERACY

VISUAL INFORMATION
AND MEDIA (PART 1)
Definition
Purpose and Importance
Types and Formats
Visual Design Elements
LEARNERS WILL BE ABLE TO…
define visual information and visual media
(SSHS);
discussthe purpose and importance of visual
media (SSHS);
describe the different dimensions of visual
information and media (MIL-11/12VIM-IVc-7);

LEARNING COMPETENCIES
LEARNERS WILL BE ABLE TO…
discuss the elements of visual design (SSHS);
comprehend how visual information and
media is/are formally and informally
produced, organized and disseminated
(MIL11/12-VIM-IVc-8); and

LEARNING COMPETENCIES
LEARNERS WILL BE ABLE TO…
evaluate the reliability and validity of visual
information and media and its/ their sources
using selection criteria (MIL11/12-VIM-IVc-9).

LEARNING COMPETENCIES
I- VISUAL INFORMATION AND MEDIA
A. Definition
B. Purpose and Importance
C. Types and Formats
D. Visual Design Elements

TOPIC OUTLINE
Visual Storytelling

THE HYBRID GRAPHIC NOVEL

SOURCES:
 https://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-
visual-storytelling-on-the-web
 http://graphicnovel-hybrid4.peugeot.com/start.html

FORMATIVE ASSESSMENT
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
CLASS ACTIVITY
1. Write the story of the graphic novel in
your notebook. You are not allowed to
talk to your classmates. (5 minutes)

FORMATIVE ASSESSMENT
CLASS DISCUSSION
1. What is the story in this graphic novel?
2. Who is the main character in the story?
How did you know?
3. What do you know about the main
character? How did you know it?

FORMATIVE ASSESSMENT
 EXAMPLES OF VISUAL MEDIA
VISUAL • Photography
INFORMATION • Video
• Screenshots
• Infographics
• Data Visualization (charts
and graphs)
VISUAL MEDIA • Comic Strips/Cartoons
• Memes
• Visual Note-Taking
PURPOSE OF VISUAL INFORMATION

gain attention
create meaning
facilitate retention
PURPOSE OF VISUAL INFORMATION

Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-
to-drop-cover-and-hold-on-during-shakeout-bc-day.html
The Power Of Visual Content BY DemandGen Report (2014)
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic
Source:
https://postcr
on.com/en/bl
og/visual-
content-
strategies-for-
social-
networks/
THE POWER OF VISUAL CONTENT MARKETING
Source: http://springboardpr.ie/the-power-of-visual-content-marketing/
COMMON VISUAL MEDIA FILE TYPES

KNOW YOUR IMAGE FORMAT

HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-FORMATS-MEGA-
CHEAT-SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
ELEMENTS OF VISUAL DESIGN

VISUAL DESIGN ELEMENTS

 P.123 MIL TEACHING GUIDE BY CHED

THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG

 https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-
design
LINE
describes a shape or outline
create texture and can be thick or thin
may be actual, implied, vertical,
horizontal, diagonal, or contour lines

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
LINE

Source:
https://www.interaction-
design.org/literature/arti
cle/the-building-blocks-
of-visual-design
LINE

Author/Copyright
holder: Teo Yu Siang
and Interaction Design
Foundation. Copyright
terms and licence: CC
BY-NC-SA 3.0

Source:
https://www.interaction
-
design.org/literature/ar
ticle/the-building-
blocks-of-visual-design
SHAPE
a geometric or organic area that
stands out from the space next to or
around it, or because of differences in
value, color, or texture

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
SHAPE

Source: https://www.tes.com/lessons/AML9tkm0rSdgfA/organic-versus-geometric
SHAPE

Source: http://vanseodesign.com/web-design/form-surface-volume/
VALUE
the degree of light and dark in a
design
contrast between black and white
and all the tones in between

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
VALUE

Source: https://www.sitepoint.com/principles-of-design-value/
TEXTURE
way a surface feels or is perceived to
feel
illusionof the surfaces peaks and
valleys, resulting in a feeling of
smoothness or roughness in objects
VISUAL DESIGN ELEMENTS
P. 123, MIL TEACHING GUIDE BY CHED
TEXTURE

No Texture

With Texture
TEXTURE

Source:
https://www.pinterest.c
om/pin/4318530517539
00979/
TEXTURE

Source:
http://www.sibleyfineart
.com/glyscreen_oe.htm
?gly/b23--bearded-
collie.htm
TEXTURE

Source: http://opinion.inquirer.net/105207/editorial-cartoon-june-29-2017
COLOR
determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
usedfor emphasis, or may elicit
emotions from viewers
VISUAL DESIGN ELEMENTS
P. 123, MIL TEACHING GUIDE BY CHED
Source:
https://www
.creativebo
om.com/res
ources/esse
ntial-colour-
guide-for-
designers-
understandi
ng-colour-
theory/
Source:
http://www.
dailyinfogra
phic.com/lo
gos-a-look-
at-the-
meaning-in-
colors-
infographic
FORM
a figure having volume and thickness
an illusion of a 3-dimensional object can
be implied with the use of light and
shading
can be viewed from many angles

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
FORM

Source:
http://visual
artspdsf.blo
SHAPE FORM gspot.com/
2012/04/for
m-or-
volume.html

FORM IS A SHAPE IN THREE DIMENSIONS

FORM

Source:
http://visua
lartspdsf.bl
ogspot.co
m/2012/04/
form-or-
volume.ht
ml
FORMATIVE ASSESSMENT
RECITATION
Source: http://www.gmanetwork.com/news/newstv/content/281695/news-tv-fan-favorite-i-
juander-moves-to-wednesdays-8-pm/story/
Source:
http://ww
w.gmanet
work.com/
news/news
tv/content
/511650/inf
ographic-
ligtas-
lindol-
tips/story/
Source:
http://entert
ainment.abs-
cbn.com/tv/
shows/angpr
obinsyano/p
hotos/album
s/7642516-
ligtas-tips-
paalala-ng-
probinsyano
Source:
http://portal.
doh.gov.ph/
content/how
-wash-
hands-
properly.html
Source: https://thebeatdfw.com/2940220/bruno-mars-24k-magic-world-tour-2017-enter-to-win/
Source: http://opinion.inquirer.net/106769/editorial-cartoon-august-31-2017
Source:
http://ww
w.sshs.edu
.ph/
REFERENCES
▪ Media and Information Literacy
Curriculum Guide by DepEd
▪ Media and Information Literacy Teaching
Guide by CHED
▪ Media and Information Literacy by Boots
C. Liquigan, Diwa Learning Systems Inc.
REFERENCES
The Building Blocks of Visual Design by TEO SIANG
▪ https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design

Digital Image File Types Explained

▪ http://users.wfu.edu/matthews/misc/graphics/formats/formats.html

Know Your Image Format

▪ https://makeawebsitehub.com/image-formats-mega-cheat-sheets/