Equality in the Workplace

Equality in the Workplace

Peyton Fairbankcs
Jackson Hohler
Johnathan McIntyre
Guadalupe Ortiz
Salt Lake Community College
Business comm.
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Disability in The Workplace

A community that is too often overlooked and unheard are those who face the struggles of having a disability
daily. One facet of society that these people meet a lot of adversity is in the workplace. They are often looked over for
jobs, are discriminated against in the workplace, and also have a harder time keeping work. Fortunately there are
organizations that are trying to help. Such as the Work Activity Center, located in Salt Lake City, who focuses on
helping these people. They provide jobs, counciling, and even transportation services for those who need the help.
We believe this is a cause that needs more attention, so through our efforts we hope to raise some
awareness for the issue and the WAC. We will also be collecting donations for the WAC, to help their efforts. We
hope that by the end of this we can help break down some walls and bring a little more inclusivity into the world.

Purpose Statement

We have decided to accept donations to the WAC. Our purpose for this is to raise money and awareness for
disabled people in the workforce, teaching disabled people independent living skills, and providing disabled people
with the same opportunities in life which all other members of society are given. Our team feels that the WAC
encompasses our vision best, and would be a great organization to partner with. We plan for our audience to simply
be the general population and people within our immediate community.
We have multiple ideas for channels to spread our purpose to our audience. We will be creating a
“gofundme” donation page. We will also create another fundraiser through an online platform such as reddit or
facebook. We feel it will also be effective to create and print fliers that effectively help us to spread awareness and
raise money for our purpose. We plan to hand these fliers out within the community, such as in public meeting places,
at work, to friends, and to family members.

Audience Analysis

The target audience of our communications campaign are people who live with a disability and those who
are connected to a person with disabilities, whether through family or social connections, within the Salt Lake City
Area, and furthermore within the Taylorsville/Murray area. We will also be focusing on the Millenial age group. Utah
has the highest rate for volunteer work, with Millennials leading the way. They are also most likely to use social media
platforms to donate, which works perfectly with our plan to create a Facebook page for fundraising. Disabled people
in the workforce having an average salary of $25,400 and MIllennials also being in a lower income bracket works out
great, as our research has shown that lower income households actually donate more of their money to a cause than
higher income households.

Demographics

● 17.9% lived in poverty in 2019 in Salt Lake County (Conduent Healthy Communities Institute, 2021)

● 26.9% live in the Taylorsville/Murray Area (Utah Department of Health, 2020)

● Of those ages 18-64, 5% of the community is employed, 14% are unemployed, and 21% are not in the labor
force. (Department of Workforce Services, 2021)

● Of that 16.8% are Veterans (Department of Workforce Services, 2021)

● 6.3% of the total population are Hispanic/Latino (non-white) (Department of Workforce Services, 2021)
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● The annual median wage of those working is $25,400 (Department of Workforce Services, 2021)

● 32% of people living in Salt Lake are Millennials. (Work Hive, 2018)

Psychographics

● Individuals who have sympathy for others around them who are in need.

● 46% of Millennials choose to donate to a fundraising campaign. (NonProfits Source, 2020)

● Individuals who like to be a helping hand and aiding their community. 28.9% of individuals between ages 35-
44 volunteer their time, highest among all age groups. Utah ranks first in the nation in percentage of people
who said they volunteer. (KSL, 2018)

● Utah's donate more than the population of any other state, at a rate of 6.6% of their adjusted gross income.
(Philanthropy Roundtable, 2015)

● Individuals who have the funds to grant this charity. According to an article by Financial Samurai,
households with lower incomes are more likely to donate to a cause; households with an income up to
$20,000 chose to donate 4.6% of their salary to charity, which is higher than any other income group.
(Financial Samurai, 2021)

● Millenials are active on their phones and respond better to social media than through email or phone calls.
(NonProfits Source, 2020)

Messaging Goals

● Think
○ Understand that teaching people with disabilities valuable skills is essential for their success in the
world.
○ Understand the importance that donation can make towards getting these individuals the necessary
tools.
○ Understand the importance of organizations like the WAC and improve awareness for people with
disabilities.
● Feel
○ Giving to charity can have a positive effect on the community while helping people who have a
disadvantage when it comes to the workforce.
○ Small charitable donations have a huge impact, all donations can improve the quality life for these
individuals.
○ Compassion for the disabled community and have a social connection with the individual they are
helping.
● Do
○ Give charitable donations to the WAC or do volunteer work with them.
○ Spread the word to the rest of the community on the amazing work this organization does.

Key Messages
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● The WAC is a great organization to donate to, they help individuals with disabilities have a higher quality of
life.
● Giving to these types of organizations not only benefits the people in the program but the community as a
whole.
● Promoting inclusivity and unity within the community by making these individuals feel important and cared
about by the generous donations.
● All donations can make an impact in even one person’s life.
● Disability is not inablity.

Channels

● custom fliers advertising our cause

● gofund me. donations directly to WAC website. https://www.workactivitycenter.org/donate
● word of mouth
● facebook
● Reddit
Tactical plan

Actions Points Persons Responsible Due Date

Design fliers Peyton April 3

Branding guide Peyton April 3

Set up Facebook page Peyton April 3

Set up GoFundme Jackson April 3

Tactical Plan Jackson April 3

Intro and Conclusion Jackson April 3

Purpose statement and audience John April 3

analysis re-do

Messaging Goals Guadalupe Apri 3

Key Messages Guadalupe April 3

Edit and turn in Strategic Jackson April 4 April 6

Communications plan

Make changes as necessary to Jackson April 11 April 18

the tactical plan and turn in.
Report tactical plan 1

Message printing services and John April 12

get bid for fliers

Turn in bid for final print order John April 18

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(apr 18) (johnathon)

Fliers printed John April 19

Pick up and disperse fliers Team ASAP

make changes as necessary to Jackson April 25

the tactical plan and turn in.
Report tactical plan 2

Collect channels of Guadalupe April 29

communication and turn in
accordingly

Post collected donations to WAC Team May 1

website. Keep receipt of
donation.

Final Project

Action Points Persons Responsible Due Date

Find relatable slides for final Guadalupe, John April 26

Capture any live video for final Peyton, Jackson April 26

Write rough draft of script Peyton, John April 27

Script final draft editing meeting Team April 29

Record voiceover audio for your Team April 30

own individual scripts

Edit audio Jackson May 2

Edit Video Peyton May 2

Turn in final team project Peyton May 4

Branding Guide

Approved fonts are as follows:

Ariel
Calibri

Approved colors include:

Burning Orange
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Quarter Pearl Lusta

Slogan:
"Disability, Does Not Mean Inability"

Budget

● $20 team printing fund used for fliers to be handed out.

Conclusion

By including those people with disabilities, whatever they are, we can help to strengthen that community as
a part of society. This inclusivity means that we make jobs more accable for them; being able to obtain a job, making
the workplace more accessible for their needs, and making people aware that inclusivity is something to focus on in
their work life. This will lead to more financial stability, more independence, and less psychological stresses for the
disabled community.
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References

Conduent Healthy Communities Institute. (2021, March). Persons with Disability Living in Poverty (5-
year).HealthySaltLake. Pulled from. http://www.healthysaltlake.org/index.php?
module=indicators&controller=index&action=view&indicatorId=6553&localeId=2846

Department of Workforce Services. (2021, March). Utahns with Disabilities. Utah.gov. Pulled from.
https://jobs.utah.gov/wi/data/library/laborforce/disability.html

Utah Department of Health. (2020, September 11). Health Indicator Report of Disability Prevalence. Public Health
Indicator Based Information System. Pulled from. https://ibis.health.utah.gov/ibisph-view/indicator/view/Dis.SA.html

Philanthropy Roundtable. (2015). How America Gives. Pulled from.

https://www.philanthropyroundtable.org/almanac/statistics/who-gives

Work Hive. (2018). Salt Lake City: A Hub For Millenials. Pulled from. https://workhiveslc.com/blog/item/163-slc-
millennial-hub#:~:text=The%20Millennial%2 0population%20in%20Salt,the%20country%2C%20at%2032%25

Non Profits Source. (2020). Charitable Giving Demographics For Nonprofits. Pulled from.
https://nonprofitssource.com/online-giving-statistics/demographics/

Financial Samurai. (2021, January 15). The Average Percent Of Income Donated To Charity Can Improve. Pulled
from. https://www.financialsamurai.com/the-average-percent-of-income-donated-to-charity/#:~: text=The
%202000%20Social%20Capital%20Community,does%20the%20percentage%2 0rise%20again.

KSL. (2018, July 19). Stats Reveal How Many Americans Volunteer And Where; Utah Tops The List. Pulled from.
https://www.ksl.com/article/46363275/stats-reveal-how-many-americans-volunteer-a nd-where-utah-tops-
list#:~:text=The%20largest%20age%20group%20for,50%20states% 20and%20Washington%2C%20DC.