(MBA2116 OSCM) : Lean Manufacturing (Specialization Core 6) : JSPM's

JSPM’s
RAJARSHI SHAHU COLLEGE OF ENGINEERING

TATHAWADE, PUNE-33
(An Autonomous Institute Affiliated to
Savitribai Phule Pune University, Pune)
[MBA2116 OSCM]: Lean Manufacturing

(Specialization Core 6)
Teaching Scheme: Credit Examination Scheme:
TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks
Mid Sem. Exam : 30 Marks
End Sem. Exam : 50 Marks
Total :100 Marks
Course Objective: The Objective of this course is to make the students understand the basic
concepts of Maintenance Management. To make students know various tools from operations, which
would facilitate the decision making in business environment.
Course Outcome:
On completion of the course, student will be able to–
CO1: DESCRIBE the basic concepts related to Lean Management
CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus.
CO3: PERFORM all the necessary calculations through the relevant numerical problems.
CO4: ANALYSE the situation and decide the key operations concepts
CO5: EVALUATE the Lean impact of the decision.
Course Contents
UNIT-I History and Modern Applications of Lean Manufacturing 08 Hours
Popularity of MRP systems and their impact on organizations, Pre-computer Inventory Management
tools, Rethinking the MRP Model, The search for Holy Grail of Manufacturing, Lean Manufacturing
Model, Kanban Methodology, Sequencing production one piece at a time on the Lean Line, The
benefits of embracing lean methodologies for manufacturing, Lean Manufacturing Challenges to the
MRP paradigm, The continuous evolution to Lean Manufacturing, The Internet and E-commerce
technologies.
UNIT-II Understanding Products, Processes and Demand: 08 Hours
Determining the scope of initial Lean Manufacturing Implementation Area, Selecting parent parts for
the lean line, Establishing the capacity to meet the demand volume of lean implementation area,
Sources for determining demand, Documenting the Process flow and establishing mixed product
families, Factors impacting throughput volume, Identifying process Demand Levels and Establishing
Takt, Numerators and Denominators of Takt time, Documenting process Work elements and quality
criteria, Nonvalue added activity and quality considerations, summing the total time of the process.
Line Layout and Work Station Identification with Process
UNIT - III 09 Hours
Linking and Balancing
The consequences of imbalance, The Lean approach to Achieving Balance, Calculating resource
requirements, Defining Resources, The physical layout of resources, Assigning tasks for each
workstation, the in-process Kanban Signalling methodology, Discipline for maintaining workstation
balance, Designing 5S into the line design.
UNIT - IV Kanban Strategies 08 Hours
The in-process Kanban, The Single Card Kanban System, The Multiple Card Kanban System, Managing
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(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

Chairman, BOS of MBA Dean Academics Director, RSCOE
JSPM’s
TATHAWADE, PUNE-33
inventory with the Kanban System: The advantages & disadvantages of Kanban System, Kanban manager
jobresponsibilities.
UNIT -V Managing the Lean Manufacturing Line 09 Hours
Managing Line Output to Match Customer Demand, Establishing Customer Response policy,
Suboptimizing the Lean line to meet daily rate of demand, flexible operators, Rewarding for
Flexibility, Rewarding for Linear Performance, Resistance to change.
BOOKS:
Text Books :
Lean Manufacturing Implementation by Dennis P Hobbs, Cengage Learning Co-published with
APICS.
Simplified Lean Manufacture – Elements, Rules & Implementation by N Gopalkrishnan, PHI.
References Books :
Production & Operations Management by Alan Muhlemann,
John Oakland, Keith Lockyer, Macmillan India Ltd.
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JSPM’s
TATHAWADE, PUNE-33
[MBA2117 OSCM]: Essentials of Six Sigma

(Specialization core 7)
Total :100 Marks
Course Objective: The Objective of this course is to make the students understand the basic
concepts of six sigma Management. To make students know various tools from operations, which
would facilitate the decision making in business environment.
Course Outcome:
CO1: DESCRIBE the basic concepts related to Six sigma Management
CO5: EVALUATE the six sigma impact of the decision.
Course Contents
UNIT-I Enterprise-Wide Deployment 09 Hours
Brief history of performance initiatives- Quality Control, TQM, Cost of Quality, Customer quality
Management, SPC, Reengineering, Six Sigma, Theory of Constraint, Lean manufacturing
UNIT-II DMAIC Model for Implementing Six Sigma 08 Hours
Generating Solutions, Random Simulation, Six Thinking Hats, Mind Mapping, Challenge
Assumptions, Decision Making Tools for Selecting Solutions – Pair wise Ranking, Solution Matrix,
Force Field Analysis, Costs and Benefits, Pilot Plan, Potential Problem Analysis – Mistake Proofing,
Risk Assessment Matrix and Control Assessment Matrix, FMEA, Contingency Plan, Verification
Plan, Tollgate Questions
UNIT - III Six Sigma Impact Measurement 09 Hours
Lack of Clear Goals and Metrics linked to Measurable Business Goals, Mismatches between
Traditional Accounting and Improvement Campaigns. Metrics That Impact – Revenue Growth, Cost
Savings, Productivity Improvement, Reduced Cost of Poor Quality, Cash Flow Improvement, Faster
product / service cycle times, Freed up engineering and /or sales / service time, Freed up other
indirect time, Cost avoidance savings. Seven Elements of Six Sigma Scorecard
UNIT - IV Six Sigma In Non-Manufacturing Environments 08 Hours
MSA in the DMAIC Cycle. MSA Psychology. Why Non-Manufacturing Processes are Different,
MSA Repeatability & Reproducibility (R&R) Studies. Gauge R & R. Comparison of MSA
Acceptance Criteria
UNIT -V Projects in Six Sigma-Use of DMAIC Cycle 08 Hours
Discussion on four projects in six sigma
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BOOKS:
Text Books :
1. The Six Sigma Black Belt Handbook by MacCarty, Daniels, Bremer and Gupta, TMGH, 2010
Edition
2. Juran Institute‘s Six Sigma Breakthrough and Beyond by De Feo and Barnard, TMGH.
3. What is Six Sigma? by Peter Pande, TMGH Six Sigma Management by Blashka, TMGH All
about Six Sigma by Warren Brussee, TMGH
References Books :
TPS-Lean Six Sigma by Hubert Ramprasad, Sara Books Pvt.Ltd.
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JSPM’s
TATHAWADE, PUNE-33
[MBA2118A OSCM]Current Trends in Operations Management

(Specialization Elective 3)
Total :50 Marks
Course Objectives :
1. To make the student understand the ways of managing risk in Operations Management
2. To introduce various Environmental , Ethical and Technological issues in Operations
Management
3. To introduce Global Reporting Initiatives, SA 8001, CSR, CDM, CT concept
Course Outcome:
CO1: DESCRIBE the basic concepts related to Operations Management
CO5: EVALUATE the Technological issues.
UNIT-I Managing Risk in Operations 05 Hours
Concepts and framework of Risk Management, COSO enterprise risk management, Risk standard
AS/NZ 4360, M-o-R: Management of Risk Framework, Risk in the key decision areas of operations:
Inventory management, Information technology, Process Technology, Operating planning and
capacity management, Maintenance and servicing, Risk in service operations, Occupational Health
and Safety, Environmental risk, Operations and corporate risk
UNIT-II Overview of Technological, Ethical and Environmental issues 06 Hours
Global challenges , Defining Technological options for the achieving Goals to combat the risks
based on SWOT, Concept of Business ethics & CSR , Environmental – Introduction to GHG
trading, Defining control against budgeting for identified impacts & risks for Quality, environment,
safety, & global trading
UNIT - III Global Reporting 06 Hours
Business advantage with global reporting , Guidelines G 3 for sustainability, Study of any published
report like Siemens, Social accountability aspect in Business across the borders , Case study in
Indian industry for CSR
UNIT - IV Sustainability in Operations 06 Hours
What is sustainability? Development of the concept of sustainability, Accepted definitions, What
make sustainable practices successful, What is a sustainable practice, Quality and Excellence,
Strategic connection , Business Case for sustainability, Building sustainability – the role of
operations function, New capabilities of operations management to support sustainability,
UNIT –V Social Accountability 05 Hours
SA 8001, Considerations in identifying & mitigating child labour, Considerations in investigating un
fair wages complaint, Considerations in investigating Discrimination related complaints ,
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Consideration for recording and monitoring home workers and/ time logging for piece rate.
BOOKS:
Text Books
1. Operations Management: An Integrated Approach by Danny Samson and Prakash Singh,
Cambridge University Press.
2. Ethics and Corporate Social Responsibility: Why Giants Fall by Ronald R. Sims
Reference Books -
1. The Kyoto Protocol: International Climate Policy for the 21st Century by Sebastian Oberthür and
Hermann E. Ott
2. The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch
by Ron Pernick and Clint Wilder
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JSPM’s
TATHAWADE, PUNE-33
[MBA2118B OSCM]: Quality Management Standards

Total :50 Marks
Course Objectives
To introduce various management system standards.
To explain the implementation and role of MR for IMS.
To help the students understand the implementation of IMS through cases in services and
manufacturing.
Course Outcome:
CO1: DESCRIBE the basic concepts related to QUALITY Management
CO5: EVALUATE the Standards and its impact on the decision.
UNIT-I IMS – QMS, EMS, OHSAS, TS 05 Hours
Introduction to core tools and TS 16949, Introduction to CMMI, Introduction to EFQM,
Implementation requirements for certification.
UNIT-II QMS Standards 06 Hours
Key clauses - 4.1 Process & documentation, 5.0 Top management , Organization and Role of MR,
6.0 Resource management, 7.0 Process control from Contract review to Calibration, 8 Monitoring
measurement and improvement
UNIT – III EMS Standards 06 Hours
Key clauses -4.1General requirement, 4.2 Policy, 4.3 Planning – registers , objectives & programs,
4.4 Implementation and operation, 4.5 Checking
UNIT - IV OHSAS 18001:2007 Standards 06 Hours
Key clauses -4.1 General requirement, 4.2 Policy, 4.3 Planning – registers , objectives & programs, 4.4
Implementation and operation, 4.5 Checking
UNIT -V Study of Apex manual & Procedural manual for QMS 05 Hours
Service and Manufacturing set up, Study of Apex manual and procedural manual for EOHS, Study
of core tools implementation requirement, Study of ERP, Legal register, Risk register and Impact
registers and various programs & monitoring programs and SOPs & their inter relation
BOOKS:
Text Books :
1. ISO 9004 :2002
2. ISO 14001 :2004
3. OHSAS 18001: 2007
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4. TS 16949:2002
5. EFQM model
Reference Books
1. Operations Management: An Integrated Approach by Danny Samson and Prakash Singh, Cambridge
University Press.
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JSPM’s
TATHAWADE, PUNE-33
[MBA2119A OSCM] Financial Perspective in Operations Management

Total :50 Marks
Course Objectives:
To highlight the importance of cost management as a key to profitability and the key to successful
Operations Management
To underline the role of cost management from a strategic perspective.
To teach the identification of key cost drivers and defined process of managing operational costs.
Course Outcome:
CO1: DESCRIBE the basic concepts related to Financial Perspective in operations
Management
UNIT-I Cost Management 05 Hours
Cost management tools-life cycle costing, target costing, kaizen costing, JIT & theory of constraints,
BPR and bench marking. Working Capital Management –Concept, Components, Scope, Practical
applicability.
UNIT-II Activity Based Costing 06 Hours
Concept and basic knowledge, applicability, Limitations, Simple Numericals. Cost Concepts,
behavior, type, allocation, apportionment and absorption along with nature, applicability and
limitations of Job & Process Costing
UNIT - III Budgeting 06 Hours
Budgeting – nature, administration and effectiveness; budgeting cycle; activity-based budgeting;
kaizen approach; ZBB; performance budgeting; human aspects of budgeting
UNIT - IV Capital Budgeting 06 Hours
The Capital Budgeting Concept & Process - An Overview, Generating Investment Project Proposals,
Estimating Project, After Tax Incremental Operating Cash Flows, Capital Budgeting Techniques, Project
Evaluation and Selection - Alternative Methods, Potential Difficulties ,Project Monitoring – Progress Reviews
and Post - Completion Audits, Problem of Project Risk, Total Project Risk, Capital Rationing , Decision Tree.
UNIT -V Project Cost Estimate and Risk Analysis 05 Hours
Cost of project, Components of capital cost of a project, Project Risk Analysis, Project Organization.
Project Evaluation and Audit: Sources of financing, Role of FinancialInstitutions in project
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financing, Data required for calculation of NPV, PI, IRR, BCR,NBCR, Project cost overruns and
cost control, Phases of post audit, Type of post audit, Projectclosure.
BOOKS:
Text Books:
Financial Management by I.M. Pandey, Vikas Publications, 10thEdition Financial
Management by M.Y. Khan & P.K.Jain, TMGH., 5thEdition
Project Management by K. Nagarajan, New Age Publications, 2ndEdition
Reference Books:
Financial Management by Rajiv Shrivastava & Anil Mishra, Oxford Publication,2ndEdition
Corporate Financial Management by Arnold Glen, Pearson Publication
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JSPM’s
TATHAWADE, PUNE-33
[MBA2119B OSCM]World Class Manufacturing

(SpecialisationElective4)
Total : 50 Marks
Course Objectives
To bring out the relevance and basics of World Class Manufacturing.
To highlight the current state of Indian Manufacturing
To provide a road map for World Class Manufacturing
Course Outcome:
CO1: DESCRIBE the basic concepts related to Financial Perspective in operations
Management
UNIT-I World Class Manufacturing and the Information Age 05 Hours
The emergence of the Information Age, Competing in the Information Age, Business challenges of
the Information Age, Operating Environment of the Information Age, India‘s global
Competitiveness and Manufacturing Excellence, World Class Manufacturing and the Information
Age Competition, Manufacturing Challenges of the Information Age – Time based competition,
Managing knowledge, Problems in the Manufacturing Industry – Coordination, Need for Control,
Fragmented Information Infrastructure, Insufficient process ability of available information
Gaining Competitive Advantage through World Class
UNIT-II 06 Hours
Manufacturing
Manufacturing Excellence and Competitiveness, What is World Class Manufacturing? Hall‘s
Framework of Value-added Engineering, Schonberger‘s framework of World Class Manufacturing,
Gunn‘s model of World Class Manufacturing, Maskell‘s model of World Class Manufacturing,
America‘s best plants model of World Class Manufacturing, Malcolm Baldrige National Quality
Award, The Philosophy of World Class Manufacturing, The Evolution of World Class
Manufacturing, The first principles of World Class Manufacturing, The Practices of World Class
Manufacturing, Quality in World Class Manufacturing
UNIT - III Systems and Tools for World Class Manufacturing 06 Hours
The integration imperative, Overview of systems and tools, Making sense of the manufacturing
alphabet soup, Information management tools, Material processing and handling tools. Information
management tools – Product and Process Design Tools, Bar Code Systems, Kanban, SQC, Business
Integration and Decision Support Tools. Material processing and handling tools – Flexible
Manufacturing Systems, Rapid Prototyping, Lean production tools, Poka Yoke, SMED. An
assessment of Manufacturing systems and tools.
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UNIT - IV World Class Manufacturing 06 Hours
The Indian Scenario: Competitiveness of Indian Manufacturing, Manufacturing Performance and
planned strategies of Indian Manufacturing firms, Manufacturing readiness of Indian Firms,
Manufacturing Objectives and strategy, Usage of management tools and technologies,
Manufacturing Management Practices, The Manufacturing.
UNIT -V Leading India towards World Class Manufacturing 05 Hours
Business Strategy and Global Competitiveness, Generic Manufacturing Strategies for the
Information Age, Developing strategic thinking in manufacturing, Issues in Strategic planning for
World Class Manufacturing, Barriers to using IT strategically, Strategic Planning Methodology for
World Class Manufacturing, Implementing the World Class Manufacturing Plan, Need for
performance measurement – The PO-P System, The TOPP System,
BOOKS:
Text Books:
World Class Manufacturing – A Strategic Perspective by B S Sahay, K B C Saxena, Ashish Kumar,
Macmillan Publishers India Ltd., 1stEd.
World Class Manufacturing by K. Sridhara Bhat, Himalaya Publishing, 1stEd
Reference Books:
Making Common Sense Common Practice – Models for Manufacturing Excellence by Ron
Moore, Elsevier Pub., 3rdEd.
Competitive Manufacturing Management by John Nicholas, TMGH, 2ndEdition
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JSPM’s
TATHAWADE, PUNE-33
[MBA2115ITBA] Business Analytics and Statistical Functions using R

(Specialization Core-5)
TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks
Total :100 Marks
Prerequisites Course: Basic knowledge of Data storage.
Course Objective:
To enlighten the students with the Concepts & Practical dynamics of the R Programming and its
application in the area of Business Analytics.
Course Outcome: After successful completion of the course, students will able to
CO1: DEFINE the various concepts, terms in Business Analytics and R programming tools.
CO2: EXPLAIN in detail about control structures in R and Descriptive analytics.
CO3: ILLUSTRATE data visualization with different types of graphs.
CO4: EXAMINE the data and derive statistical inference using Hypothesis testing.
CO5: ANALYZE the data and perform predictive analytics using regression models.
Course Contents
UNIT-I Foundations of Business Analytics & R 08 Hours
Evolution of Business analytics, scope, Data for Business Analytics, Models in Business Analytics,
problem solving with business analytics, Analytics on R tools: Introduction to R, R Studio (GUI):
R Windows Environment, introduction to various data types, Numeric, Character, date, Data
declarations, Data frame, Array, Matrix, vectors, Lists etc., Reading Datasets, Working with
different file types: .txt,. csv etc. Importing & Exporting data sets, and Combining Datasets.
UNIT-II R Control Structures & Descriptive Analytics 10 Hours
If-statement, if-else-statement, While statement, for loop, case loop, repeat loop, introduction to
functions, argument passing, calling functions, R-packages, R-loop Descriptive Analytics:
Descriptive Statistical measures - Populations and samples, Statistical notations, Measures of
Location, Measures of Dispersion, and Measures of Association.
UNIT-III Data Visualization & Statistical Inference 08 Hours
Introduction to R-Graphs, R-charts, R-Scatter plots, R-histograms, Statistical Inference: Hypothesis
testing, one-Sample Test, Two-Sample Test, Two tailed Hypothesis for mean, ANOVA. Case study
on business(Marketing/sales etc)
UNIT-IV Predictive Analytics 08 Hours
Simple Linear regression, Multiple Linear regression, Residual Analysis, Building regression
models, Regression with categorical Independent variables. Case study on business (Marketing/sales
etc).
UNIT-V SQL using R 08 Hours
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Introduction to SQL, introduction to database, types of databases, types of data, SQL standards, SQL
DDL & DML commands, Connecting R to SQL databases. Excel and R integration with R
connector etc., Case study.
BOOKS:
Text Books:
T1. James Evan, Business Analytics- Methods, Models, and Decisions (2nd
Edition), Pearson, 2013. (Chapters: 1, 2, 4, 7, 8, 13)
T2. R for Beginners, Emmanuel Paradis,Institut des Sciences de l‘Evolution ´ Universit´e
Montpellier II F-34095 Montpellier c´edex 05 France.
T3. Gert H. N. Laursen, Business Analytics for Managers: Taking Business
Intelligence Beyond Reporting, Wiley (2nd Edition),2010.
T4. S. Christian Albright and Wayne L. Winston, Analytics: Data Analysis and
Decision Making, Sixth Edition, 2014.
T5. Regression Analysis with R: Design and develop statistical nodes to identify unique
relationships within data at scale, Pact series, Jan 2018.
Reference Links :
R1: The R Project for Statistical Computing, https://www.r-project.org
R2: https://cran.r-project.org › web › packages › available_packages_by_name
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JSPM’s
TATHAWADE, PUNE-33
[MBA2116ITBA] Tableau
Total :100 Marks
Prerequisites Courses: Knowledge of data storage and data reporting
Course Objective: This course is designed to provide insights of data analytical tool – Tableau.
CO1: DEFINE Tableau terminology and SHOW how to Connect to your data, Edit and save a data source.
CO2: ILLUSTRATE the use of the Tableau interface to effectively create powerful visualizations
and charts.
CO3: MAKE USE OF statistical techniques to analyze your data, parameters and input controls to
give users control over certain values.
CO4: INTEGRATE data sources using data blending and Combine data from multiple tables in the
same data source using joins.
CO5: CREATE basic calculations including basic arithmetic calculations, custom aggregations and
ratios, date math, and quick table calculations.
COURSE CONTENTS
UNIT-I Data Connections 09 Hours
Data Connections: Tableau terminology, Tableau interface/paradigm, Create and save data
connections, Create a live connection to a data source, Explain the differences between using live
connections versus extracts, Create an extract, Save metadata properties in a .TDS, Modify data
connections, Add a join, Add a blend, Add a union, Manage data properties, Rename a data field,
Assign an alias to a data value, Assign a geographic role to a data field, Change data type for a data
field (number, date, string, boolean, etc.), Change default properties for a data field (number format,
aggregation, color, date format, etc.)
UNIT-II Organizing & Simplifying Data 08 Hours
Organize data and apply filters, Filter data, Sort data, Build groups, Build hierarchies, Build sets,
Add a filter to the view, Add a context filter, Add a date filter, Apply analytics to a worksheet, Add a
manual or a computed sort, Add a reference line or trend line, Use a table calculation.
UNIT-III Field & Chart Types 09 Hours
Discrete v. continuous, Measure Names and Measure Values, Generated Fields, Use bins and
histograms, Heat maps, Tree maps, Bullet graphs, bar chart, line chart, stacked bar, Combined Axis
Charts, Dual Axis Charts, Scatter Plots, Data Highlighter, Cross tabs, Motion charts, Bar in bar
charts, Box plots, Gantt Bar Charts, Paretos, Sparklines, geocoding, spatial visualizations of non-
geographic data, Using titles, captions and tooltips, Editing axes, Mark labels and annotations.
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UNIT-IV Calculations 08 Hours
Manipulating string and date calculations, Create quick table calculations, Use LOD calculations;
types of LOD calculations, Use Ad-hoc calculations, Work with aggregation options, Build logic
statements, Build arithmetic calculations, Build grand totals and sub-totals, Use calculations in join
clauses, Create a calculated field (e.g. string, date, simple arithmetic), Add a parameter.
UNIT-V Sharing Insights 08 Hours
Format view for presentation, Use color, Use bolding, Use shapes, Change size of marks, Select
fonts, Create and modify a dashboard, Create a dashboard layout, Add interactive or explanatory
elements, Add dashboard actions, Modify existing dashboard layout for mobile devices, Create a
story using dashboards or views, Share a twbx as a PDF, Share a twbx as an image.
BOOKS:
Text Books:
T1. Mastering Tableau, David Baldwin
T2. Communicating Data with Tableau: Designing, Developing, and Delivering Data Visualizations,
Ben Jones
T3. Learning Tableau, Joshua N. Milligan
T4. Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master, Ryan Sleeper
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JSPM’s
TATHAWADE, PUNE-33
[MBA2117ITBA] Enterprise Resource Planning

Total :100 Marks
Prerequisites Courses:
Course Objective:
1. To acquire in-depth knowledge of ERP as a prime Application Software product.
2. To learn operational aspects of ERP implementation and support
3. To know features of important ERP modules
4. To learn, through case studies, practical aspects of ERP in various industries
Course Outcome:
CO1: DEFINE the key terms associated with ERP.
CO2: UNDERSTAND ERP Implementation cycle
CO3: DESCRIBE the various ERP functional modules.
CO4: OUTLINING various Enterprise applications
CO5: ANALYZING ERP case study.
Course Contents
UNIT-I Enterprise Resource Planning 09 Hours
What is ERP? - Features of ERP (Basic and Advanced) – ERP Architecture – ERP Need Analysis –
Return on Investment for ERP
UNIT-II ERP Implementation and Support 08 Hours
ERP Life Cycle, Methodologies and Strategy – Vendor and Software Selection –Business Process
Re-engineering related to ERP - Implementation Process – Change Management – Post
Implementation Support, Maintenance, Security
UNIT-III ERP Functional Modules 09 Hours
Human Resource Management - Accounting and Finance - Procurement, Inventory Control -
Production Planning, Operations Sales, Customer Relationship Management , e-Commerce .
UNIT-IV ERP Technology Areas, Enterprise Applications 08 Hours
Portal and Content Management, Data Warehousing and Data Mining, Business Intelligence and
Analytics - Emerging Trends in ERP Applications.
UNIT-V ERP Case Studies 08 Hours
Case Studies of ERP Implementation in Manufacturing and Service Sectors
BOOKS:
Text Books:
T1. Enterprise Resource Planning, Ray, Tata McGraw Hill
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T2. ERP Demystified, Alexis Leon, Tata McGraw Hill
T3. Enterprise Resource Planning, A Managerial Perspective, Goyal, Tata McGraw Hill
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JSPM’s
TATHAWADE, PUNE-33
[MBA2118A ITBA] Social Media and Web Analytics

Total : 50 Marks
Prerequisites Courses: Basics knowledge on Business Intelligence and Programming Experience in
R/Python.
Course Objective:
1. Learn Web & Social media analytics
2. Understand Email marketing, Data Functionalities
CO1: Define the key terms in Social Media Analytics, Web Analytics and Text Analytics
CO2: Explain the applications of Social Media Analytics, Web Analytics and Text Analytics in
multiple business domains and scenarios
CO3: Develop a thought process to harness the power of social media analytics to improve website
or business
CO4: Analyze Social Media Analytics and Web Analytics Tools
C05: Select the right metrics for Social Media Analytics and Web Analytics
Course Contents
UNIT-I Introduction to Web & Social Analytics 06 Hours
Overview of web & social media. Importance of Social Media, Social Media Data Sources, Use of
Social Media in Business. Need of using analytics, Web analytics technical requirements. Social
media environment, Impact of social media on business, how to leverage social media for better
services, current analytics platforms, Tools to analyze and measure social data (Facebook, Twitter,
Instagram, LinkedIn, YouTube), Social Analytics and competitors, Strategy planning in Social
Media Analytics. Types of Data on web: Structured and Unstructured. Example tools: Google
analytics, Twitter analytics, Interest analytics, and LinkedIn Analytics.
UNIT-II Relevant Data &Its Collection 06 Hours
Participating with people centric approach, organizing for social media, choosing focused Data
sources & Social networks, collecting and understanding social media data, leverage qualitative data
by understanding what, why and how much, usability alternatives, web enabled emerging user
research, online surveys.
Understand the discipline of social analytics, aligning social objectives with business goals, identify
common social business objectives, developing KPIs; Standard vs Critical metrics. Bounce rate, exit
rate, conversion rate, engagement, strategically aligned KPIs, Tactics to find out best web and social
media metrics; Moving from strategy to execution, build scorecards & dashboards to track KPIs.
Measuring Macro & micro conversions, Quantify Economic value, measuring success for non-
ecommerce and B2B websites. Example tools R/Python/IBM tools.
UNIT-III Web & Social Media Analytics 08 Hours
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Explore & Evaluate - Dashboard, Relationships, Sentiments, Evolving Topics, Reports, Content
creation & tracking, Competitive Intelligence analysis, website traffic analysis, search & keyword
analysis, audience identification & segment analysis, optimizing social media strategy, Social media
enablement audit, Understand signals and potential. Mashing Up Data from Disparate Sources;
Integrate solution to share outcome with others.
UNIT-IV Data Analysis, Visualization and Exploration 08 Hours
Data Preprocessing, Data Cleaning, Data transformation (Text and Numeric) Data Analysis
techniques (structured data & unstructured data), Statistical analysis operations: Correlations,
Correlation Matrices and Regression. Visualization Techniques: Line plots, Bar plots, Pie-chart,
Donut charts, Histogram plot, Scatter Plot, Box & Whisker Plots, Network Diagrams for
Unstructured data. Tools: R/Python/IBM.
UNIT-V Text Analytics 06 Hours
Introduction to text Analytics, Processing and Understanding Text -Tokenization, Tagging
Chunking, Stemming, Lemmatization, Applications of Text Analytics.
BOOKS:
Text Books :
T1: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by
Avinash Kuashik
T2: Web Analytics: An Hour a Day by Avinash Kuashik
T3: Social, Web and Mobile Analytics (IBM ICE Publication)
T4: Email Marketing for Dummies, by John Arnold, 2 nd Edition, Wiley Publications, 2011.
T5: Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by
Brent
Dykes
T6: Practical Web Analytics for User Experience by Michael Beasley
T7: Text Analytics with Python: A Practical Real-World Approach to Gaining Actionable Insights
from your Data by Dipanjan Sarkar
Reference Books:
R1: Social Media Mining – An Introduction text book by Cambridge University Press
R2: Social Media analytics – Techniques and insights for extracting Business Value out of Social
Media.
R3: Face Book for Dummies, Jamie Crager, 2 nd edition, January 2014.
R4: Social Media analytics-Effective tools for building, Interpreting and using Metrics: Marshal
Sponder, 2012.ISBN:978-0-07-176862-7.
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TATHAWADE, PUNE-33
[MBA2118BITBA] Marketing Analytics

Total : 50 Marks
Prerequisites Courses: Students must have Basic knowledge of marketing.
Course Objective: This course is designed to help the students to perform marketing analytic
analyzing customer data.
CO1: DESCRIBE the use of Voice of the Customer data in making data driven marketing decisions.
CO2: DEMONSTRATE an understanding of utility theory to measure customer preferences and
choices.
CO3: IDENTIFY what customers‘ value in a product, and assess what they are willing to pay for it.
CO4: ILLUSTRATE the use of various tools and frameworks to solve strategic marketing problems
using marketing data.
CO5: DETERMINE the most effective target markets.
Course Contents
UNIT-I Segmentation Analytics 05 Hours
Market Segmentation Variables, Market Segmentation Types, Marketing Data Landscape, Data for
Segmentation, Analytics for Need Based Segmentation - Voice of the Customer, Managing ―Voice
of the Customer‖ Data, Customer Co-Creation, RFM Analysis, Life Cycle Segmentation, Cross
Tabulation Segmentation, Regression based segmentation, Clustering, Conjoint Analysis
Segmentation, The Cluster Analysis + Discriminant Analysis Approach,
UNIT-II Approaches to Choosing Target Segment/s 05 Hours
Rationale for Segment Targeting, Analytics for Perceptual Mapping and Product Positioning,
Product Positioning, Multi Dimensional Scaling (MDS) and Factor Analysis, Relevance of Mapping
for Product Positioning, Preference Mapping, Incorporating Preferences in Perceptual Mapping.
Analytics for Product/Service Design 06 Hours
UNIT-III
The Relevance of Trade-off Approaches, Conjoint Analysis, Approaches to Conjoint Analysis,
Interpreting Conjoint Results, Optimizing Design using Conjoint Results.
UNIT-IV Analytics for Tracking Customer Growth 06 Hours
Rationale for Customer Analytics, Customer acquisition cost, Customer Churn, Customer Attrition
models, Customer lifetime value, Net promoter score, Calculating the number of new customers,
Calculating average customer age &Days to convert, Calculating customer acquisition cost &
Average purchases, Calculating touch points & Lead conversion, Analyzing age demographics, First
contact with customer, Customer satisfaction, Understanding customer engagement, Diffusion
243

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TATHAWADE, PUNE-33
Models - The Bass Model.
UNIT-V Modeling New Marketing Initiatives 06 Hours
Introduction to modeling, Evaluating new ad channels, Modeling tips and best practices, Projecting
ad revenue, Projecting organic follower revenue, Projecting expenses, Calculating net profit and
breakeven, Understanding ROI, Calculating returns, Creating a single-variable sensitivity table,
Creating a multi-variable sensitivity table.
BOOKS:
Text Books:
T1.Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston
T2. Marketing Analytics: Strategic Models and Metrics, Stephan Sorger
T3. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data
Techniques, Mike Grigsby.
T4. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning, Paul
Farris, Rajkumar Venkatesan, and Ronald T. Wilcox
244

JSPM’s
TATHAWADE, PUNE-33
[MBA2119AITBA] Financial Analytics

Total : 50 Marks
Prerequisites Courses: Students must have Basic knowledge of Financial Statements and their
Analysis.
Course Objective: This course is designed to help the students to analyze financial statements and
perform financial analytics.
CO1: DEFINE the terms related to financial analytics.
CO2: UNDERSTAND basic techniques of financial analysis.
CO3: ANALYZE time series data to build forecast models.
CO4: COMPREHEND Python techniques for financial data optimization.
CO5: OUTLINING various ratios in analyzing the financial risks
Course Contents
UNIT-I Introduction to Financial Analytics 05 Hours
Overview of financial analytics, why, when, and how to apply financial analytics in real-world
situations, role of financial analyst, types of financial analytics(predictive sales analytics, cash-flow
analytics, value-driven analytics, client profitability analytics etc), Financial statements: Trend
analysis, average analysis, funds flow analysis, ratio analysis, cash flow analysis, quantitative
finance. Financial analytics software: Open source &proprietary. Introduction to Python tools &
techniques [Python environment, data structure fundamentals, Python libraries including Tensor
Flow, Keras, and SciPy to deploy key concepts in quantitative finance and exploring various Python
programs].
UNIT-II Basic Quantitative Finance Analysis Techniques 05 Hours
Nature of financial data (Example stock prices), general financial data problems, cleaning
financial data, preprocessing financial data, financial descriptive statistics, Visualizing financial
data using histograms, color plots, scatter plots etc,. And estimate covariance and the correlation
between securities and stocks. Regression analysis (linear and multiple) for financial/stock price
prediction.
UNIT-III Performance Measures and Holt-Winters Model 06 Hours
Analytical methods to analyze time series data (using Pythons pandas and data frames) to build
forecasting models and support decision-making: Forecasting performance measures, moving
average, exponential smoothing methods, and the Holt-Winters method. Python techniques for
performance measures. Case study.
245

JSPM’s
TATHAWADE, PUNE-33
UNIT-IV Modern Portfolio Theory and Intro to Algorithmic Trading 06 Hours
Basic measurements of modern portfolio theory, understanding about risk and returns, how to
balance them, and how to evaluate an investment portfolio, Optimizing portfolio, Python techniques
for financial data optimization.
.
UNIT-V Risk Analytics 06 Hours
Introduction to financial risk, types of financial risks, Importance of financial risks, Components of
financial risks, Financial risk measures(VaR), Conditional Value at Risk (CVaR), Sensitive analysis,
Monto carlo Simulation, Importance of various ratios in analyzing the financial risks. Python
techniques for financial risk analysis.Case study on financial risk.
BOOKS:
Text Books:
T1. Hands-On Python for Finance: A practical guide to implementing financial analysis strategies
using Python, Mar 2019 by Krish Naik
T2: Analyzing Financial Data and Implementing Financial Models Using R (Springer Texts in
Business and Economics), 2015, by Clifford S. Ang
T3: Python for Finance 2e – 15 Jan 2019 by Yves Hilpisch
T4: Core Python Programming, dReamtech Publishers, 2018 by R. Nageswara Rao,
246

JSPM’s
TATHAWADE, PUNE-33
[MBA2119BITBA] Supply Chain Analytics

Total : 50 Marks
Prerequisites Courses: Knowledge of Supply Chain Management
Course Objective: This course is designed to help the students to give an idea about supply chain
analytics and determine supply chain metrics. Learn to optimize supply chain.
CO1 DEFINE key terms related to supply chain analytics.
CO2 UNDERSTAND the various steps involved in building supply chain analytics.
CO3 DETERMINE the supply chain metrics.
CO4 ANALYZE techniques to optimize supply chain.
CO5 OUTLINE Supply Chain Modelling and applications.
Course Contents
UNIT-I Introduction to Supply Chain Analytics 06 Hours
Introduction to Supply Chain analytics, Advantages of supply chain analytics, Types of supply
chain analytics, Key issues in supply chain analytics, Concept of Descriptive Analytics in a Supply
Chain, and Decision Domains in supply chain analytics. Managing Supply Chain Flows ,
Synchronizing Supply Chain Functions , Purchasing, Logistics, Operations ,Connecting Supply
Chain Communities, Designing Supply Chain Systems , and Measuring Supply Chain Processes.
Exploring Microsoft Excel tools for supply chain analytics.
UNIT-II Building Supply Chain Analytics 06 Hours
The Rise of Big Data, Sensors, and the Internet of Things Outline of an Analytics Plan , Define
theory about the problem or opportunity ,Acquiring the data ,Cleaning the data, structuring the
data , and filter the data Query the data and test your theory, Correlations and Patterns, Correlation
& Causation, and Interpolation, Modeling, Simulation, and Optimization, Planning ,Dashboards
and Control Towers. Case study on supply chain analytics. Implementing supply chain analytics
using Microsoft Excel.
UNIT-III Supply Chain Metrics & Analysis 06 Hours
Understanding Metrics, Identifying Performance Attributes, Understanding SCOR Metrics,
Reliability ,Responsiveness ,Agility, Cost , Asset management efficiency , Optimizing Operational
Metrics, Supplier metrics ,Procure to pay metrics ,Customer service metrics, Capacity, throughput,
and yield metrics, Formalizing Financial Metrics , Accounts payable metrics ,Total spend metrics
,Savings metrics ,Perfecting People Metrics, Engagement metrics, Productivity and efficiency
metrics, and Turnover metrics. analyzing supply chain metrics using Microsoft Excel.
UNIT-IV Optimizing Supply Chain 05 Hours
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JSPM’s
TATHAWADE, PUNE-33
Designing Network, Improving and Innovating Processes, Lean, Six Sigma, Theory of Constraints,
Structuring Supply Chain Projects, Managing Cross-Functional Project Teams, Creating Cross-
Functional Project Plans, Creating a RACI Matrix, Designing Project Scorecards Using the DIRECT
Model.
UNIT-V Overview of Supply Chain Modelling and applications 05 Hours
Off-the shelf modeling system (SLIM), Supply chain operations reference model (SCOR), The
network KEIRETSU, Nature-Inspired Intelligence in Supply Chain Management. Case study on :
Models for Supplier Relationship Management/Models for Customer Relationship
Management/Models for Collaborative Design and Manufacturing,/Collaborative Planning.
BOOKS:
Text Books:
T1: Unleashing the Potential of Supply Chain Analytics by Melissa R. Bowers, Adam Petrie and
Mary C. Holcomb, Oreilly
T2: Modeling the Supply Chain, Jeremy F. Shapiro, Duxbury Thomson Learning
T3: Supply Chain Management, Sunil Chopra, and Peter Meindl, Pearson
T4: Business Analytics, Rahul Saxena and Anand Srinivasan
T5: Supply Chain Management For Dummies, Daniel Stanton, ISBN:978-1-119-41019-5,
Nov2017.(Chapters 1,4,16,18)
T6: StadlerHartmut and Kilger Christoph (2005),―Supply Chain Management and Advanced
Planning‖: Concepts, Models, Software and Case Studies‖, Third Edition, Springer,ISBN-3-540-
22065-8.
Reference Books:
1. Designing and Managing the Supply Chain concepts, Strategies and Case studies, D. Simchi-Levi,
P. Kaminsky, E. Simchi-Levi, and Ravi Shankar, Tata McGraw Hill, New
2. Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply
Chain, and Finance Analytics by Hokey Min
Supply Chain Planning and Analytics by Gerald Feigin
248

JSPM’s
TATHAWADE, PUNE-33
[MBA2115IB] Indian Economy and Trade Dependencies

Total :100 Marks
Prerequisites Courses: Students are expected be of graduate status, to have graduate level
writing skills, creative and analytical thinking skills, effective reading skills, advanced
learning skills, and a general understanding of problems faced by business managers..
Course Objective:
Course Outcome:
CO1: DESCRIBE the Indian Economy
CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. Planning and
Economic Development.
CO3: PERFORM all the necessary Case Solutions
CO4: ANALYSE the situation and decide the key elements involved in the situation.
CO5: EVALUATE the impact of the decision Indian Industries
Contains
UNIT-I Introduction to Indian Economy 09 Hours
Introduction to Indian Economy : Alternative Development Strategies – Trends in National Income,
Growth and Structure since 1991 - New Industrial Policy 1991 – Recent changes in Trade Policy -
Competition Policy – Public Sector Reform - Privatization and Disinvestments – Progress of Human
Development in India
UNIT-II Planning and Economic Development 08 Hours
Planning and Economic Development : Redefining the Role of the State –Human Capital
Formation in India – Problem of Foreign Aid – Economic Reforms and Reduction of Poverty –
Measures to Remove Regional Disparities
UNIT-III Indian Industries 09 Hours
Indian Industries : Review of Industrial Growth under 10th and 11th Five year plan - Growth and
present state of IT industry in India – Outsourcing, Nationalism and Globalization – Small Sector
Industrial Policy
UNIT-IV Foreign Trade &Foreign Capital 08 Hours
a) Foreign Trade: Trends of Exports and Imports of India – Composition of India‘s Foreign Trade -
Direction of India‘s Foreign Trade – Growth and Structure of India‘s Foreign Trade since 1991 –
Balance of Payments since the New Economic Reforms of 1991.
b) Foreign Capital :Need for Foreign Capital – Foreign Investment Inflows –Role of Special
Economic Zones (SEZ)
UNIT-V India in the Global Setting 08 Hours
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JSPM’s
TATHAWADE, PUNE-33
India in the Global Setting : India in Global Trade – Liberalization andIntegration with the
Global Economy – Globalization Strategies – India‘sForeign Exchange Reserves –
Convertibility of the Rupee – WTO and India.
BOOKS:
Text Books :
1. Indian Economy by Datt & Sundharam, 61st Edition, S Chand
2. Indian Economy by Misra & Puri, 4th Edition, Himalaya Publishing House
References Books :
1. India's Economic Development Since 1947 3rd Ed. Editor : Uma Kapila
250

JSPM’s
TATHAWADE, PUNE-33
[MBA2116 IB ]Environment and Global Competitiveness

Total :100 Marks
Prerequisites of Course: Students are expected be of graduate status, to have graduate level writing
skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a
general understanding of problems faced by business managers..
Course Objectives:
1 To make students aware of the competitive issues facing nations, companies, and individuals in a
global economy.
2 To help students understand the issues, policies, and actions that organizations should pursue to
develop and maintain organizational strengths that will endure the competitive environment of
global markets.
3 To make students realize the importance of sustainable development way of thinking in globally
competitive world.
Course Outcome:.
CO1: DESCRIBE Globalization & Business
CO2: EXPLAIN in detail , Sustainable Competitiveness
CO3: PERFORM all the necessary Case Solutions .Environment and Global Competitiveness
CO4: ANALYSE the situation and decide Global Strategy, Structure and Implementation
CO5: EVALUATE the impact of the decision Environment and Global Competitiveness
Course Contents
UNIT-I Measuring Competiveness 09 Hours
Measuring Competiveness: Defining Competiveness, Macro Economic Indicators – Global
Competitiveness Index – Pillars of competitiveness. Michael Porter‘s five force and competitive
advantage theory. Indicators of world competitiveness. Ranking of the current year and India‘s
position. Changes in the top 5 rankings in last 3 year and lessons thereof
UNIT-II Globalization & Business 08 Hours
Globalization & Business: Overview of commercial geography. Impact of geographical aspects
on international business and business strategies. Global dynamics: interplay of local, national,
regional and worldwide forces OECD / WEF/ G8 / G33. Economic, political, social, cultural,
legal, technological forces
UNIT-III Sustainable Competitiveness 09 Hours
Sustainable Competitiveness: Economic Growth – Problem or Solution? - Growth, Free Markets,
and Business Responsibility – The failure of market based policies - Sustainable Production and
Sustainable Products -Sustainable Consumption - The Sustainable Competitiveness Index
251

JSPM’s
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framework
UNIT-IV Innovation Management 08 Hours
Innovation Management :Reducing Uncertainty - Virtualizing the Business Model to Drive
Innovation, Agility, and Value Creation - Globalization for Innovations
UNIT-V Global Strategy, Structure and Implementation 08 Hours
Global Strategy, Structure and Implementation: Country Evaluation and Selection – Export and
Import Strategies – Direct Investment and Collaborative Strategies.
BOOKS:
1. International Business , 12/E, John Daniels, Lee Radebaugh, Daniel Sullivan
and Prashant Salwan, Pearson
2. International Business, 6/E, Hill and Jain, The McGraw – Hill Companies
References Books :
1.Business, Ethics, and the Environment: Imagining a Sustainable Futureoseph Des Jardins, Pearson
2. Thomas L Friedman. The World Is Flat: A Brief History of the Twenty-Firstcentury release New
York
252

JSPM’s
TATHAWADE, PUNE-33
[MBA2117IB] Marketing to Emerging Markets & Bottom of the Pyramid

Total :100 Marks
Prerequisites Courses: Students are expected be of graduate status, to have graduate level writing
general understanding of problems faced by business managers..
Course Objective:
Course Outcome:
CO1: DESCRIBE Overview of Emerging Markets
CO2: EXPLAIN in detail Emerging Markets - Perspectives & Practices
CO3: PERFORM all the necessary Bottom of the Pyramid Markets
CO4: ANALYSE the situation and decide the Criticism of Marketing to BOP &alternate
perspectives
CO5: EVALUATE the impact of the decision Marketing to Emerging Markets & Bottom of
the Pyramid
Course Contents
UNIT-I Overview of Emerging Markets 09 Hours
Overview of Emerging Markets: Countries constituting emerging markets. Countries constituting
BRICS & Next 11, Growing economic power of emerging markets, Demographic & economic
scenario of emerging market Countries. Emerging market size for different sectors
UNIT-II Emerging Markets - Perspectives & Practices 08 Hours

Emerging Markets - Perspectives & Practices:
Characteristics of emerging markets, Emerging markets versus developed markets - market
heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition,
and inadequate Infrastructure.
Comparative advantage of emerging markets: Policy based advantage, raw material based
advantage, NGO based advantage, Marketing Implications in terms of strategy, policy & practice
of marketing, Marketing Mix Implications.
UNIT-III Bottom of the Pyramid Markets 08 Hours
Bottom of the Pyramid Markets: Difference between Emerging Markets &BOP Markets, Definition, size &
composition of BOP markets all over the world, Characteristics of BOP markets.
UNIT-IV Marketing Strategies for BOP Markets 08 Hours
Definition of Balance of Payment, Challenges of BOP Market, Various strategies of BOP market.
UNIT-V Criticism of Marketing to BOP &alternate perspectives 09 Hours
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Marketing Strategies for BOP Markets: Four elements of BOP strategy -creating buying power,
shaping aspirations, improving access, and tailoring local solutions. C K Prahalad‘s 12 principles,
BOP Protocol
BOOKS:
Text Books :
1. The Fortune at the Bottom of the Pyramid, Prahalad, C.K., Pearson – Singapore
References Books :
1. We are like that only by Bijapurkar, R. (2007), New Delhi: Penguin Portfolio
254

JSPM’s
TATHAWADE, PUNE-33
[MBA2118A IB]: Cross Cultural Relationship Marketing

Total :50 Marks
Prerequisites Courses Students are expected be of graduate status, to have graduate level
writing skills, creative and analytical thinking skills, effective reading skills, advanced
learning skills, and a general understanding of problems faced by business managers
Course Objective:
1 To help students understand the cultural aspects of relationships.
2 To emphasize the need for cultural adaptation in relationship development and negotiations
Course Outcome:
CO1: Describe the basic concept of Cross Cultural Relationship Marketing
CO2: Interpret Managing and supporting Cross Cultural Relationship Marketing
CO3: Design Cross cultural relationship
CO4: Analyze Key issues in Communication
CO5: Evaluate Virtual Organization stud Negotiations& Coalition Building
Course Contents
UNIT-I Cross cultural Etiquette 10 Hours
Mapping players and process- identifying players, deciders, Informal influences that make or break a
deal. Cross cultural etiquette and behavior-the basics.
UNIT-II Buyer and seller. 08 Hours
Buyer and seller feedback loop-Relational embeddedness - dependency and influence of network
members over buyer and seller.
UNIT-III Communication 08 Hours
Communication in cross cultural relationships- Cross communication between network members
UNIT-IV Cross cultural relationship 10 Hours
Andersen‘s model (2003) on cross cultural relationship Initiation and development.
Cross cultural sales negotiations
UNIT-V Negotiations& Coalition Building 06 Hours
Approaches to Negotiations-Top down, Protocol& Deportment, Deeper cultural characteristics,
Consensus, Coalition Building-Negotiation specific expectations to shape process of negotiation
BOOKS:
Text Books :
1. Relationship Marketing in Cross-cultural contexts by Rugimbana and Nwankwos, Thomson
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Learning-S. Melbourne
2. The World‘s Business Cultures and How to Unlock Them by Barry Tomalin and Mike Nicks,
Viva Books Pvt. Ltd.
3. Relationship Marketing-the IMP Perspective in Handbook of Relationship Marketing by
Jagdish Seth and Atul Parvatiyar2ndEdition. Thousand Oaks California, Sage Publications
4. Hofstede G - Cultural Consequences International differences in Work Related
Values, Beverly Hills, CA Sage Publications
5. Relationship Marketing -The UK Perspective in Hand book of Relationship Marketing by
Jagdish Seth and Atul Parvatiyar 2nd Edition California, Sage
References:
1. Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing an
2. Managing across Cultures by Richard Gestel and, 3rd Edition, Copenhagen Business School
Press
4. Cross-Cultural Business Behavior - A guide for Global Management by Richard Gestel and
5thEdition
5. Marketing by Agreement: A Cross-cultural Approach to business negotiations by McCall, J.B.
& M. B. Warrington 2nd Edition, John Wiley & Sons
256

JSPM’s
TATHAWADE, PUNE-33
[MBA2118B IB]: Foreign Exchange Management

(Specialization Elective-3)
Total :50 Marks
Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing
general understanding of problems faced by business managers
Course Objective:.
To make the student aware about importance, concept and tools of Foreign Exchange
Management
Course Outcome:
CO1: Describe the basic Foreign Exchange
CO2:Understand the basic Concept of Balance of Payments
CO3: Explain the significance of
CO4: Describe the various price theories
CO5: Explain the measurement of foreign exchange market
Course Contents
UNIT-I Introduction of Foreign Exchange 08 Hours
Management of Foreign Exchange with special reference to India: Meaning of the Term ― Foreign
Exchange‖, Exchange Market, Statutory basis of Foreign Exchange, Evolution of Exchange Control,
Outline of Exchange Rate and Types, Introduction to International Monetary Developments : Gold
standard, Bretton Woods system, Fixed-Flexible Exchange Rate Systems, Euro market
UNIT-II Balance of Payments 08 Hours
Sources of demand for and supply of foreign exchange – the balance of payments (bop) framework;
nominal, real and effective exchange rates; determination of rate of exchange; monetary portfolio
balance; purchasing power parity approaches; overvalued and undervalued currencies; exchange rate
systems. India‘s Forex Scenario : BOP crisis of 1990, LOERMS, Convertibility
UNIT-III Trade balance & Exchange Ra 09 Hours
General factors of exchange rate fluctuations; the DORNBUSCH Sticky – price theory of exchange
rate volatility; exchange rate overshooting and the J-curve effect; central banking intervention for
exchange rate stability; effect of depreciation on trade balance.
UNIT-IV Foreign Exchange Market 09 Hours
Nature functions and participants of foreign exchange market; spot and forward markets; forward
premium; forwards in hedging and arbitrage; methods of quoting exchange rates; cross rates of
exchange; arbitrage operations; bid-ask spreads; the Interest Rate Parity. Theorem; the Expectation
Theory; International Fisher Effect.
257

JSPM’s
TATHAWADE, PUNE-33
UNIT-V Currency Market 08 Hours
Currency futures, options and determination of their market value, over-the counter options; Fisher Black‘s
Optional-Pricing model; currency and interestrate swaps; credit risk of swaps; Euro currency market and its
instruments; measuring foreign exchange risk and exposure; basic techniques of exposure management;
foreign exchange regulation in India.
BOOKS:
1. D Levi Maurice, International Finance, Prentice Hall of India, New Delhi
2. Roth Paul, Mastering Foreign Exchange and Money Markets, Pitman, London
Text Books :
1. Giddy, IAN, Global Financial Markets, AITBS, New Delhi
2. Apte P G, International Financial Management, Tata McGraw Hill, New Delhi
258

JSPM’s
TATHAWADE, PUNE-33
[MBA2119A IB]: International Human Resource Management

Total :50 Marks
Prerequisites Courses: Students are expected be of graduate status, to have graduate level writing
general understanding of problems faced by business managers.
Course Objective:
1. To achieve integration of different units operating in multiple national locations.
2. To acquaint the students with the concepts and strategies of international human resource
management
3. To enhance their skill to effectively manage human resource in international perspective.
Course Outcome:
CO1: Describe the traditional & modem perspectives in HRM
CO2: Interpret the International Context of HRM
CO3: Describe & Design International Staffing
CO4: Analyze key issues of Training, Development and Compensation in International Perspective
CO5: Evaluate Industrial Relations and other issues in IHRM
Course Contents
UNIT-I Introduction to IHRM 06 Hours
Concept and objectives of human resource management; Traditional and modem perspectives in
HRM; Themes in HRM; Contemporary global trends in HRM.
UNIT-II International Context of HRM 05 Hours
Introduction to IHRM; Human Resource Management in the International Firm- The Framework;
Cross national differences in personnel and organizations- Cultural factor in human resource
policies; Complexities and issues in managing human resource across countries; International HRM
department and functions; Models of international HRM.
UNIT-III International Staffing 06 Hours
Hiring– sources of international human resource power; Staffing for international operations;
Selection strategies for overseas assignments; Hiring HCN‘s and TCN‘s; International transfers;
Expatriate Management- Problems of repatriation of overseas expatriates and strategies to tackle
these problems.
UNIT-IV Training, Development and Compensation in International Perspective 06 Hours
259

JSPM’s
TATHAWADE, PUNE-33
Training, Development and Compensation in International Perspective: Training and development
for expatriates; Training and development for international staff; Compensation in International
Perspective- Factors, package, methods and trends; International reward system; Motivation in
cross-cultural context
UNIT-V Industrial Relations and Other Issues in IHRM 05 Hours
A framework for international industrial relations; Employees participation – Practices in various
countries; Cross border ethics management; Designing organisations for dynamic international
environment; Comparative study of HRM practices in major global economies; HRM in cross
border mergers and acquisitions; Joint ventures, alliances and SMEs; IHRM trends- Complexities,
challenges, and choices in future.
Books:
Text Books :
1. Dowling P. J., International human resources management, Cengage EMEA.
2. Harzing, A. W. and Pinnington, A., International human resource management, Sage
Publication, London.
3. Saini, D. S. and Sami A. K., Human resource management – Perspectives for the new era,
Response Books (A Division of Sage), New Delhi.
4. Aswathappa, K. and Dash, S., International human resource management, McGrawHill
Education India.
5. Hollinshead, G., International and comparative human resource management, McGrawHill
Education India.
Reference Books :
1. Evans, P., Pucik, V. and Bjorkman, I., The global challenge: International human resource
management, McGrawHill Education India.
2. Tayeb, M.H., International human resource management, Oxford University Press, India.
3. Dessler, G., and Varkkey, B., Human resource management, Pearson Education, Delhi.
4. Decenzo, D.A., and Robbins, S. P., Fundamentals of human resource management, Wiley, India.
5. Rao, V. S. P., Human resource management: Text and cases, Excel Books
260

JSPM’s
TATHAWADE, PUNE-33
[MBA2119B IB]: Enterprise Resource Planning

Total :50 Marks
Prerequisites Courses :. Students are expected be of graduate status, to have graduate level writing
general understanding of problems faced by business managers
Course Objective:
1 To help the student understand how a business works and how information systems fit into
business operations.
2 To emphasize the cross functional integration aspects of a business.
3 To enable better managerial decision making through real time data integration and sharing.
Course Outcome:
CO1: Describe the basic Concept of Enterprise Resource Planning
CO2: Illustrate ERP & Related Technologies
CO3:Application of various ERP Technology
CO4: Analyze and Evaluate through cases on ERP Operations and Future Trends
CO5: Analyze various Challenges of Management Control
Course Contents
UNIT-I Understanding Enterprise Resource Planning 05 Hours
Understanding Enterprise Resource Planning: Concept of Enterprise ,Overview of Business
Functions and Business Processes, Integrated Management Information, Business Modeling,
Evolution of ERP; ERP and related technologies; Myths about ERP; Importance of ERP; Value
creation in organizations through ERP; Benefits of ERP; Risk of ERP - People Issues, Process Risks,
Technological Risks, Implementation Issues, Operation &Maintenance Issues; Managing risk in
ERP projects
UNIT-II ERP & Related Technologies 04 Hours
ERP & Related Technologies: Business Process Reengineering, Data Warehousing, Data Mining,
OLAP, PLM, SCM, CRM, GIS, ERP Functional Modules , Integration of ERP, Supply Chain, CRM
UNIT-III ERP Implementation 05 Hours
ERP Implementation: Technological, Operational, Business Reasons for Reimplementation , ERP
implementation Life Cycle – Objectives - Phases -Reasons for failure; Implementation challenges;
ERP transition strategies – Big Bang Strategy, Phased Implementation, Parallel Implementation,
Process Line Transition Strategy, Hybrid Transition Strategy, Strategy Choice; Success and failure
factors of an ERP implementation; ERP implementation costs; Organization and working of ERP
implementation team.
UNIT-IV ERP Operations and Future Trends 05 Hours
261

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ERP Operations and Future Trends: Operation and maintenance of the HR&System; Maximizing
the ERP system; ERP and e-business; Integration of ERP, internet and www; Future of ERP.
UNIT-V ERP Systems Processes and Management Control 05 Hours
ERP Systems Processes and Management Control: Sales and Marketing; Accounting and
Finance; Production and Material Management; Human Resource Management, Overview of an
ERP product
BOOKS:
Text Book -:
1. Leon, Alexis, ―Enterprise Resource Planning‖ TMH Publication, 2nd Ed., 2008.
2. Sumner, Mary, ―Enterprise Resource Planning‖ Pearson Education, 2006.
3. Koul, Saroj, ―Enterprise Resource Planning‖ Galgotia Publishing, 2001.
4. Garg, V. K. and Venket Krishna N. K., ―ERP Concepts and Practice‖, PHIPublication, 1997
Reference Book -:
1. Leon, Alexis, ―ERP Demystified‖, TMH Publication, 2nd Ed., 2004.
262

JSPM’s
TATHAWADE, PUNE-33
[MBA2120] International Language Lab-2

(Audit Course)
0 Grade
Prerequisites Courses: Students must have basic knowledge of tenses and sentence
construction.
Course Objective: The objective is to enhance the communication with foreign language.
Course Outcome:
 Student will be able to speak and write in the selected language.
 Students will be able to confidently present managerial skills with the selected language.
 Students will be able to communicate in foreign language.
On completion of the course, student will be able to– :

CO1: Describe the various aspects of the language.
CO2: Perform the managerial activity in foreign language.
CO3: Explain the management concepts.
CO4: Analyse the various social and business concepts in foreign language.
CO5: Evaluate cultural aspects attributed to the language.
Foreign Language Lab
Considering the opportunities in the global market the foreign languages are offered to the students.
Individual student has to select particular foreign language. Separate teachers are available with the
regular conduction of classes in the campus. Students are allowed to opt for international certificates.
At the completion of the every semester college shall conduct viva voce/ discussion examination/
presentation to check the progress of the individual student. The evaluation report will be considered
for the final result for this course.
The institute is offering the regular lectures for Japanese and German. There will be extra charges to
be paid by the students for the lectures and the certifications. The students are allowed to complete
the course by attending the classes outside independently and can appear the examination of the
college / submit the certificate of satisfactory completion of the course / level.
263

JSPM’s
TATHAWADE, PUNE-33
[MBA 2121] Skill Enrichment: Environment Management

(Audit Course)
0 Grade
Prerequisites Courses: Students must have basic knowledge of various management
functions.
Course Objective:
1. To acquire deeper knowledge about Environmental Management Systems (EMS).
2. To get practice in introducing Environmental Management Systems, be stimulated to discuss and
reflect on the possibilities and limitations of Environmental Management Systems, and train their
critical thinking and writing abilities.
3. To enable the students to Develop Engineered systems for resources, energy recovery & material
recovery and also to carry out Environmental Audit.
Course Outcome: On completion of the course, student will be able to :
CO1: Describe, develop and interpret methods of the Environmental Management Systems according
to ISO 14001standards.
CO2: Critically evaluate methods and possibilities within Environmental Management Systems from
a systems perspective.
CO3: Conduct Environmental Auditing for various Industries/Projects.
Unit I Introduction to Environmental Management Systems (EMS)
Introduction to Environmental Management System basic definitions and terms, Framework for
Environmental Management Systems, Approach for developing an Environmental Management
System.
Unit II Introduction and Implementation of ISO
The introduction and implementation of ISO 14001: environmental policy, planning, implementation
and operation, checking, management review, etc.
Unit III Applications of EMS
Applications EMS in terms of Process flow chart, effluent Generation, composition and treatment of
effluents from following industries – sugar, pulp and paper, electroplating, dairy, oil refineries, etc.
Unit IV Introduction to Environmental Auditing
Introduction to Environmental Auditing, Category ―A‖ & ―B‖ types of projects. Procedures and
Guidelines to conduct Environmental Audit.
Unit V Case Study
Case studies The curriculum gives teachers the opportunity to select their own case studies to
illustrate the content. Teachers should select appropriate examples where specifi ed. The same case
study can be used to illustrate more than one topic as long as it gives candidates the opportunity to
study an example of appropriate content. Candidates are encouraged to integrate appropriate
information from their case studies into their answers.
264

JSPM’s
TATHAWADE, PUNE-33
Books:
Text Books:
1. ISO 14001 Certification - Environmental Management Systems: A Practical Guide for Preparing
Effective Environmental Management Systems (Prentice Hall ... Management System Standards,
Book 1) Textbook Binding – Import, 10 Aug 1995 by W. Lee Kuhre (Author)
2. M. N Rao, ―Waste Water Treatment‖ Oxford and IBH publishing Co. Pvt Ltd, 2007
3. Peavy, H.S, D.R. Rowe &T.George, ―Environmental Engineering‖, New York: McGraw Hill,
1987
Reference Books
1. Christopher Sheldon and Mark Yoxon, ―Installing Environmental management Systems – a step
by step guide‖ Earthscan Publications Ltd, London, 1999.
2. ISO 14001/14004: Environmental management systems – Requirements and Guidelines –
International Organization for Standardization, 2004
3. ISO 19011: 2002, ―Guidelines for quality and/or Environmental Management System auditing,
Bureau of Indian Standards, New Delhi, 2002 Paul L Bishop ‗Pollution Prevention: Fundamentals
and Practice‘, McGraw- Hill international, Boston, 2000.
4. Environmental Management Systems: An Implementation Guide for Small and Medium-Sized
Organizations, Second Edition, NSF International, Ann Arbor, Michigan, January 2001
265

JSPM’s
TATHAWADE, PUNE-33
[MBA 2122] Alternative Study: Personal Income Tax

TH: 02 Hours/Week 02 Total :50 Marks
Prerequisites Courses: Basic knowledge of Accountancy and Income tax Act 1961.
Course Objective:
1. To make aware about provisions of direct tax with regard to IT Act, 1961 and IT Rules, 1962.
2. To make aware about agriculture income, residential status and incidence/charge of tax.
3. To understand the provisions and procedure to compute total income under five heads of income
i.e. salaries, house property, profits & gains from business & profession, capital gains and other
sources.
4. To understand the provision and procedure for clubbing & aggregation of incomes and set-off &
carry forward of losses.
5. To understand the various deductions to be made from gross total income U/s 80-C to 80-U in
computing total income.
Course Outcome:
After successful completion of the course, students will able to-
1. Define the procedure of direct tax assessment.
2. Able to file IT return on individual basis.
3. Able to compute total income and define tax complicacies and structure.
4. Able to understand amendments made from time to time in Finance Act.
5. Differentiate between direct and indirect tax assessment.
Unit 1 Heads of Income 5 Hours
Income from Salary- Income from House Property- Income from Business or Profession- Capital
Gains- Income from Other Sources.
Unit 2 Set-off and Carry Forward of Losses 7 Hours
Meaning of Set off of Losses, Set off under the same head and under the other heads, set off of
capital losses, set off of business losses, Meaning of Carry forward of losses, Carry forward of
capital losses, Carry forward of business losses and losses under house property income. Simple
problems on set off and carry forward of losses of an individual.
Unit 3 Deduction from GTI of An Individual and A Hindu Undivided 6 Hours
Family Deduction u/s 80C- in respect of sums paid or deposited in LIP, RPF, PPF, NSC, VIII Issue,
Home loan Installments and Tuition Fees. Deduction u/s 80D- in respect of Medical Insurance
premium, Deduction u/s 80DD- in respect of medical treatment of disabled dependent. Deduction u/s
80E- in respect of interest on higher Education loan.
Unit 4 Computation of Tax Liability 5 Hours
Tax Rates in respect of individuals, Computation of Tax Liability of an individual. Provisions
concerning advance tax and tax deducted at source
Unit 5 Provisions for filing of return of Income 5 Hours
266

JSPM’s
TATHAWADE, PUNE-33
Income Tax Return (ITR),Different types of ITR Forms,ITR-1,ITR-2,ITR-2A,ITR-3,ITR-4,ITR-4S,
ITR-5, ITR-6,ITR-7
Note:- The Provisions of the Income Tax Act as applicable to assessment year at the Commencement
of the academic year shall be studied for the annual and the supplementary examination.
Books:
1. Singhania, V.K: Direct Tax Planning and Management, Taxman, N.Delhi
2. Singhania V. K: Direct Taxes Laws and Practices, Taxman, N. Delhi
3. E. A Srinivas: Corporate Tax Planning: Corporate Tax Planning; Tata Mc – Graw Hill
4. Mehrotra HC : Direct Tax Planning
5. Kushal Kumar Agrawal: Direcct Tax Planning and Management; Atlantic Publishers
6. Bhagavath Prasad: Direct Tax Law and Practice
267


(MBA2116 OSCM) : Lean Manufacturing (Specialization Core 6) : JSPM's

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JSPM’s

RAJARSHI SHAHU COLLEGE OF ENGINEERING

[MBA2116 OSCM]: Lean Manufacturing

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2117 OSCM]: Essentials of Six Sigma

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118A OSCM]Current Trends in Operations Management

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118B OSCM]: Quality Management Standards

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119A OSCM] Financial Perspective in Operations Management

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119B OSCM]World Class Manufacturing

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2115ITBA] Business Analytics and Statistical Functions using R

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2117ITBA] Enterprise Resource Planning

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118A ITBA] Social Media and Web Analytics

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118BITBA] Marketing Analytics

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119AITBA] Financial Analytics

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119BITBA] Supply Chain Analytics

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2115IB] Indian Economy and Trade Dependencies

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2116 IB ]Environment and Global Competitiveness

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2117IB] Marketing to Emerging Markets & Bottom of the Pyramid

UNIT-II Emerging Markets - Perspectives & Practices 08 Hours

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118A IB]: Cross Cultural Relationship Marketing

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2118B IB]: Foreign Exchange Management

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119A IB]: International Human Resource Management

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2119B IB]: Enterprise Resource Planning

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

(Dr. Amey A. Choudhari) (Dr. Seemah Kedar) (Dr. R. K. Jain)

[MBA2120] International Language Lab-2