MELANIN SKIN CARE, LTD

WE NOT FAR! STEP BY STEP.

The following guideline will help us gain a steady

direction towards our Company goals by
providing combinations of steps to fallow in order
to have the right informations and be able to enter
the next stages with assurance in our amazing
adventure in bringing solutions and Melanin skin
public.

 MELANIN SKIN CARE, LTD

GREAT IDEAS

LETS DEFINE OUR IDEAS

🟤 What type of Product do we want to provide? ✅

➡ Mens Skin care and Beard

🟤 Which Products and for what ? ✅

➡ Face ; Body ; and Beard ( it can change in time ).

🟤 Our main Public Target? ✅

➡ Dark skin tone ➡ Black Man

🟤 Survey ✅

➡ To know what are the needs and what is missing in the market.

🟤 Define our WHY? ✅

➡ Lack of skin care products for black man ; incite self care and self
awareness.

CLARIFY OUR TARGET CUSTOMERS

 MELANIN SKIN CARE, LTD

🟤 Why do we want to work with theses customers? ✅

➡ To promote self care awareness; provide the right and better product
for their skin types ; resolve the lack os products for darker skin tones.

🟤 How we will provide theses values to our Customers?

➡ Bringing the products and brand that they can identify with, Organic
Products and effective, a dedicated study and research on black man
skin conditions.

🟤 How we will communicate theses values in a way that the Customers

are willing to pay?

➡ Our brand name to identify with them, Colours, the logo meaning,
acknowledgement to the customers, marketing verbally and visually to
captivate the public target.
 MELANIN SKIN CARE, LTD

COMPETITORS MARKET RESEARCH

“competitors are not enemies, we should learn with them, its Business”

🟤 Our competitors, who they are ?

UK Brands Non UK brands

➡ Baxter of California ➡ African Botanics ( Mirror)

➡ Aveda ➡ Brickell (mirror)

➡ Espa ➡ Bevel (Mirror)

➡ Tom Ford ➡ Scotch porter(Mirror)

➡ Clinique ➡ Ceylon (Mirror)

➡ keihl’s

🟤 What are they doing ?

➡ Natural and organic for dark skin tones mens.

🟤 Where are they selling?

➡ Own Websites, online multi brands, Mr. porter .com , Boo-hoo, Luxury
department stores, Harrods and Selfriedges.
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➡ Note: We should develop a detailed appendices doc. on competitors

research, it is very important it is like if they gave done the market research
for us and help us know what we can do, and do it better.

CUSTOMER MARKET RESEARCH

Caption

🟤 Customer Survey ➡ Demographics ➡ what are their interests?

➡ what are they buying ➡ where are they Buying?

🟤 Focus Groups ➡ get an online group or in person consumers of

other brands and question them.

🟤 SEO ( Search Engine Optimisation ) ➡ Find Key words and phrases

that the customers are searching for most ➡ “black skin Products for
men” ➡ “skin care for black man”➡ “beard products for black man”

Note: By the end of this Guideline will be more the ready for the Phase 2.

CONTENTS: 🟤 Questions ? ➡ Possible answers. ✅ We Have done.

⏳ Next in progress.