Business Communication

 Introduction to fundamental
Course 1:
Business communication Basics

 Prof.Mustapha Titchou
2020/2021
The Outline
-Introduction
-I – What is communication?
-1-1-Components of communication
-1-2 Communication constraints
-1-3 Why do people need to communicate?
-1-4 Reviewing the literature
-1-5 Spontaneous communication
- 1-6 Samples of spontaneous situations
-1-7 Tips to overcome anxiety
II-Basic concepts of Business
Video featuring

-Conclusion:
I- What is Communication?
 Communication is defined as “A
process of transmitting information
and understanding from one person
to another” (Keyton, 2011)
Components of Communication
 The encoder
 The channel
 The message
 The decoder
Communication constraints and barriers
 Noise( poor acoustics)
 Environmental
 Semantic
 Syntactic
 Cultural
 Physical
 psychological

 Ourselves
 Perception
 Message
Why do people need to
communicate?
Spontaneous communication
How many Fs are there?

 Finished files are the result of

years of scientific study combined
with the experience of many
years
Spontaneous communication is more prevalent
than the planned one

 -Introducing -surprise parties

 Feedback
The effective spontaneous communication
agenda

 Itis simple:If you want to make

your communication effective
whether it is spontaneous or
planned just lower your anxiety
 85% of people struggle with speaking in
public

 The other 15% are lying !

 How do you feel when you see someone
suffers to communicate in public?
Tips to overcome your anxiety
 Take a deep breath
 Make your audience feel comfortable
 Greet your anxiety and accept it
 Re-framing:While performing we feel that
we have to do it right,we know that there
are right and wrong ways of speaking.
 Get yourself out of the way
 Respond rather than react
 Slow down,listen then respond.
 Start with questions as they get the
audience involved as if we are in a
conversation
 Use conversational language:
 Linguistically appropriate
 Avoid distancing verbal/non-verbal
language
 Be present-oriented
II- Basics of Business
How familiar are these words
to you?
 Market mix
 price
 Product
 Branding
 Positioning
 differentiation
Watch the video and
comment on it
 Business English Vocabulary VV 45-
Marketing Mix 4 P's (Part 1) - English
Vocabulary Lesson.mp4
Thank you!