Kingfisher

School of Business and Finance

Moral Standards
Module 1

Prepared by: Daryl Ejeil F. Sinlao

 Ethics 11: Moral Standards

Learning Objectives
✓To understand the concepts of Ethics and Morality
✓To differentiate moral standards from non-moral
standards
✓To evaluate scenarios using the six characteristics
of moral standards

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 Ethics 11: Moral Standards

What is Ethics?

• Academic discipline of thinking

systematically about right and wrong
(Kvalnes, 2019)

©DarylEjeilSinlao
 Ethics 11: Moral Standards

What is Morality?

• Code …. Set of rules of right and

wrong ; good and bad
• Personal and Shared belief
• “Normative and Descriptive Guides”
(Wong, 2019)
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 Ethics 11: Moral Standards

Moral vs Non-moral
STANDARDS
• Moral → Norm → Hard to Break
Examples: Honesty is good. ; It is wrong to kill innocent people.

• Non-moral → Etiquette → Customizable

Examples: Grammar rules ; Sports standards ; Bad song and Good
art
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 Ethics 11: Moral Standards

Six Characteristics of Moral

Standards
(Velasquez, 2018)

©DarylEjeilSinlao
 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#1
Universal

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 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#2
Independent of
Authority
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©DarylEjeilSinlao
 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#3
Determined
impartially
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©DarylEjeilSinlao
 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#4
Preferred to
other values

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 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#5 Associated
with Special
Emotions and
Vocabularies
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BY-SA-NC
©DarylEjeilSinlao
 Ethics 11: Moral Standards

Six Characteristics of Moral Standards

#6
Deal with
Serious
Matters
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©DarylEjeilSinlao under CC BY-SA
 Ethics 11: Moral Standards

There is a DIFFERENCE…

• HUMAN BEING

• BEING HUMAN

• BEING HUMANE
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 Ethics 11: Moral Standards

Challenge Accepted

Make a DIFFERENCE!!!
©DarylEjeilSinlao
 Ethics 11: Moral Standards

References
• Kvalnes, Oyvind. (2019). Moral Dilemmas in Moral Reasoning at Work.
Retrieved from <https://link.springer.com/chapter/10.1007/978-3-030-
15191-1_2>. Accessed on August 23, 2020.
• Velasquez, Manuel. (2018). Business Ethics: Concepts and Cases. Philippines:
Pearson Education, Inc. Distributed by Mindmovers Publishing House, Inc.
• Wong, David. (2019). Morality, Definition of. Retrieved from
<researchgate.net/publication/319264050_Morality_Definition_of>.
Accessed on August 16, 2020.

©DarylEjeilSinlao
Kingfisher
School of Business and Finance

Q&A
Module 1: Moral Standards