Anglais Des Affaires

ANGLAIS DES AFFAIRES
Cours pour années de licence

CERCO
Konkobo P. Jean-Baptiste
Traducteur-Communicateur
CERCO_LICENCE_ANGLAIS AFFAIRES_M.
KONKOBO_2012
ANGLAIS DES AFFAIRES
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DEMYSTIFYING THE ENGLISH LANGUAGE
• Avoid clichés
• English is difficult (human beings have the ability
to learn any language; for example the first
missionaries learned our languages)
• The pronunciation is difficult (what about
Chinese)
• Acquire a mental attitude
• Be humble
• Do not imitate
•
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DEMYSTIFYING THE ENGLISH LANGUAGE
• Avoid superiority or inferiority complex

• Don’t be afraid of mistakes
• Be confident in your capacity to master English;
• Practice the language
• Transforming your environment
– At school
– Outside school
– English club
– Make friends with somebody who likes English
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OPPORTUNITIES LINKED TO ENGLISH
• Ladies and gentlemen, our world today enters

a new phase, everything is moving so fast.
People everywhere in the world need to work
together, to communicate. The world is like
blocks and language is the cement that brings
them together.
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OPPORTUNITIES LINKED TO ENGLISH
• Language is the sum of knowledge in a given

culture. Anyone who wants to have access to
knowledge, culture of a given people has to
know, to master its language ‘Two billion
people will be learning English as it becomes a
truly ‘world language’ according to BBC.
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ENGLISH IS A KEY
• (I would like you to remember one thing,

this)
• Job, knowledge (many important documents
are in English), partnership (relationship,
friendship, meetings)
• Ladies and gentlemen, we are in the era of
globalization and we have to adapt to this new
context or be isolated and not be able to have
a breakthrough in this harsh environment.
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INTRODUCING YOURSELF AND FORMS OF SPOKEN ADDRESS
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• 1. I'm John.
• I'm Jackie. (Use first name in informal situations)
• 2. I'm John Kennedy.
• I'm Jackie O'Neill. (Use full name in business and formal
situations)
•
3. (It's) nice to meet you.
• (It's) nice meeting you.
• (It's) good to meet you.
•
4. Nice to meet you too.
• 5. How do you do? (when you are introduced to someone)
• 6. How are you doing?
• 7. How are you?
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• Introductions
• Hello. My name's Peter. What's your name?
• Janet.
• Where are you from Janet?
• I'm from Seattle. Where are you from?
• I'm from Madrid.
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• Are you American?

• Yes, I am. Are you Spanish?
• Yes I am.
• Key Vocabulary
• My name is...
What's (is) your name ...
Where are you from?
I'm from... Are you (Spanish, American,
German, etc.)
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• Hello and Goodbye - Three Short

Conversations
• Hello
• Hello, Peter. How are you?
• Fine, thanks. How are you?
• I'm fine, thank you.
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• Goodbye
• Goodbye, Janet. See you tomorrow!
• Bye bye, Peter. Have a nice evening.
• Thanks, you too!
• Thanks.
• Key Vocabulary
• Hello... How are you?
I'm fine, - OK, - well, thank you
Goodbye, - bye bye
See you tomorrow; see you
Have a nice evening, - day
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• Say hi to her for me.

• Ok, I will.
• Thank you; thanks a lot; thanks;
• How are things? Ok
• Have a nice day; a good day; pleasant day.
• Can I help you? Can I give you a hand? (Helping
somebody in shop for example)
• I could not agree less. (Strong disagreement)
• Come on: take it easy; relax; don’t worry.
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• You are welcome: don’t mention it;

• Cheer up: take courage (to encourage
somebody)
• Cheers! (Lifting glasses)
• It is up to you!
• Say cheese! (When taking a photograph)
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The Telephone
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The Telephone
• Caller: personne qui appelle
• The telephonist: téléphoniste/standardiste
• Handset / Receiver: combiné
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The Telephone
• To lift/to pick up the receiver: décrocher
• To hang up/to replace/to put down the
receiver: racccrocher
• To dial: composer (un numéro)
• To store : garder en mémoire
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The Telephone
• Extension: poste
• To hold on: rester en ligne, patienter
• To put through to: to connect: passer quelqu’un
• Mr X speaking: M. X à l’appareil
• To cut off: couper une communication
• To call back: to ring back: rappeler
• To get through to: to reach: joindre quelqu’un
• Who’s speaking? : qui est à l’appareil ?
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The Telephone
• Telephonist: ONEA, can I help you? / Good
morning
• Caller: can I /could I speak to Mr Ouedraogo
please, (extension 12)?/I would like to speak
to Mr Ouedraogo?/ is Mr Ouedraogo there?
Could you put me through to Mr Ouedraogo?
• Telephonist: Hold on please/Just one moment.
I will put you through/ I will connect you.
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The Telephone
• Caller: Hello? Mr Barry speaking, hello? …. We
have been cut off.
• He hangs up, then calls back/rings back. The
caller tries again to get through to Mr Jones.
• Telephone directory: phone /telephone book:
annuaire téléphonique
• Telephone/phone booth:
• All numbers are said separately. 0 is pronounced
/ou/
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THE SIMPLE PRESENT TENSE
• The simple present is not commonly used to

indicate what is happening or being done only
at the moment of speaking or writing (except
stating); it is rather usually used to indicate
what happens or is done during the period of
time including the moment of speaking or
writing. The common use of the tense thus
includes this:
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– To indicate habitual or customary actions

• Ex: good candidates always read examination
questions cautiously.
• Use of adverbs of frequency: always,
sometimes, usually, often, never, often,
regularly, everyday
• Ex: The government sometimes tells us lies.
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– To describe character traits of people real or

fictional
• Ex: Adama is a polite boy.
– To indicate what is always true or believed to be
true: geographical and scientific facts or theories,
religious and other beliefs and proverbs.
• Eg: the earth moves around the sun.
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– To indicate acquired skills that still exists at the

moment of speaking.
• Eg: Paul speaks English fluently.
– To indicate permanent or existing characteristics
• Eg: Water boils at 100° C.
• Water becomes ice at 0°C.
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• Special use
• To indicate what stative verbs are saying at the moment of
speaking
• Stative verbs: believe, want, wish, like, dislike,
hate, love, guess, know, respect, mean, prefer,
realize, understand, remember, see, hear, smell,
taste, think, doubt, desire, recognize, recall,
imagine, suppose, observe, notice, astonish,
impress, etc.
• Eg: you understand me as I am speaking now,
don’t you?
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• to indicate plans or arrangements for the

immediate future
• E.g.: the Etalons leave Ouagadougou for Accra
on Friday.
• To make a past happening vivid and exciting:
this is called the historic present.
• Eg: Soundiata Kéita fights Soumangourou
Kanté at Kirina. Soumangourou disappears
and nobody knows where he is.
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• to indicate plans or arrangements for the

immediate future
• E.g.: the Etalons leave Ouagadougou for Accra
on Friday.
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• To indicate swift action in running

commentaries such as foot-ball and other
sport commentaries.
• Eg: Eric passes the ball to Moustapha and he
scores a goal.
• Discussion on literature, film, etc.
• Eg: In that article, the author examines several
causes of crimes.
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PRESENT PROGRESSIVE
• To indicate an action or a happening that is

going on at the very moment of speaking
e.g.: we are learning about the present
continuous tense at this moment.
• To indicate an action or a happening that is in
progress but may not be actually going on at
the very moment of speaking.
• Eg: Asomwin Ignace Hien is writing a new
book.
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PRESENT PROGRESSIVE
Special use
• To indicate planned or intended activities or
an event taking place in the immediate future
• Eg: I am meeting all the members of the
association this evening.
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The Present perfect tense
• The action has just taken place.
• Eg: He has just called the police
• The action is entirely past but the speaker is
thinking of its present consequences
• Eg: I have read the book. (so i can talk about
it)
• The action started and is not yet finished.
• Eg: the have lived in London for 10 years.
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THE SIMPLE PAST
• Action took place before the present; no

connection with the present.
Eg: Moussa bought a book. I saw your sister at
Tamale.
• Time expression: ago, during, since, yesterday,
last, last night, last week/month, in the past,
formerly, after, recently, once, once upon a
time.
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THE SIMPLE PAST
• Eg: Once upon a time, men and animals were

friends.
• I wrote John two days ago.
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THE SIMPLE PAST
• Present meaning: desires which may not or

cannot be satisfied.
• Eg: I wish I knew her house.
• If only Salif could drive.
• Conditions that are impossible or unlikely to
be fulfilled (especially at the time of speaking)
• Eg: if you met a cow now, what would you do?
KONKOBO_2012
THE SIMPLE PAST
• Simple past tense is also used idiomatically

with the following expressions to convey a
present meaning: it is time, it is high time, it is
about time, as though, as if, would rather.
• Eg: it is time the children went to bed.
• It is high time you washed your clothes.
• Akua would rather we came tomorrow
than next week.
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The use of for/since
• For expressing duration can be used for the
preterit and the present perfect
• Preterit:simple past
Eg: He lived in London for two years.
Now
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• Present perfect
• Eg: he has lived in London for two years.
•
Now
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• Since refers to the starting point of the event
and can only be used with a present perfect in
the main clause.
• Eg: I haven’t seen him since March 2000.
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SENTENCE TYPE BASICS FOR ENGLISH LEARNERS
• There are four sentence types in English. The

first sentence type is the most common:
• Declarative
• A declarative sentence "declares" or states a
fact, arrangement or opinion. Declarative
sentences can be either affirmative or negative.
A declarative sentences ends with a period (.).
• Examples
• I'll meet you at the train station.
The sun rises in the East.
He doesn't get up early.
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• Imperative
• The imperative commands (or sometimes
requests). The imperative takes no subject as
'you' is the implied subject. The imperative form
ends with either a period (.) or an exclamation
point (!).
• Examples
• Open the door.
Finish your homework
Pick up that mess.
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• Interrogative
• The interrogative asks a question. In the
interrogative form the auxiliary verb precedes the
subject which is then followed by the main verb
(i.e., Are you coming ....?). The interrogative form
ends with a question mark (?).
• Example:
• How long have you lived in France?
When does the bus leave?
Do you enjoy listening to classical music?
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• Exclamatory
• The exclamatory form emphasizes a statement
(either declarative or imperative) with an
exclamation point (!).
• Examples: Hurry up! I can't believe you said
that!
KONKOBO_2012
LES AUXILIAIRES AU PRESENT
To BE (être)
A la forme interrogative, on inverse simplement le sujet
et le verbe: am I; are you; is he; etc. Il n'existe pas de
forme contractée. A la forme négative
contractée, on accolle "not" à l'auxiliaire sous la forme
"n't" sauf à la première personne; mais on peut
également ajouter "not
« après la forme affirmative contractée comme pour la
première personne du singulier, pour toutes les autres
personnes : I'm not; you're not;
he's not; etc.
ex: I am French. - Are you a student? - Bill isn't American.
- Caroline is English. - Is it good? - We aren't late. - You're
funny. - They're not welcome.
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LES AUXILIAIRES AU PRESENT
To BE (être)
forme affirmative pleine ( + forme négative pleine (+

forme interrogative
forme contractée ) contractée)
I am (I'm) am I I am not (I'm not)

you are (you're) are you you are not (you aren't)
he is (he's) is he he is not (he isn't)
she is (she's) is she she is not (she isn't)
it is (it's) is it it is not (it isn't)
we are (we're) are we we are not (we aren't)
you are (you're) are you you are not (you aren't)
they are (they're) are they they are not (they aren't)
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TO HAVE (AVOIR)
forme affirmative forme négative pleine
forme interrogative
pleine (+ contractée)
I have not (I haven't)
you have not (you
I have have I haven't)
you have have you he has not (he hasn't)
he has has he she (she hasn't)
she has has she it (it hasn't)
it has has it
we have not (we
we have have we haven't)
you have have you you have not (you
they have have they haven't)
they have not (they
CERCO_LICENCE_ANGLAIS AFFAIRES_M. haven't)
KONKOBO_2012
TO HAVE (AVOIR)
• L'auxiliaire "have" s'emploie seul pour exprimer

la possession, mais, comme l'auxilaire "avoir" en
français, pour le passé composé par exemple, on
l'emploie aussi avec un autre verbe au participe
passé. C'est par exemple le cas dans l'expression
"have got" qui exprime aussi la possession. On
peut dire: "I have a red car" aussi bien que "I have
got a red car". Dans ce dernier cas (anglais
britannique), on pourra contracter "have" en "
've" et "has" en " 's". => I've got a red car, she's
got a blue one.
KONKOBO_2012
TO HAVE (AVOIR)
• A la forme interrogative, on n'aura

généralement la structure "have + sujet" qu'à
condition d'avoir un verbe au participe passé
après (comme "got").
ex: Have you got a dog? Has she got a cat?
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TO DO
• Une autre façon de questionner sur la

possession consiste à employer Have comme
verbe et non plus comme auxiliaire, en
l'utilisant avec l'auxiliaire "do" (voir plus bas)
=> Do you have a dog? - Does she have a cat?
KONKOBO_2012
TO DO
• A la forme négative, on emploie généralement

la forme pleine "I have not" uniquement avec
un verbe au participe passé (comme "got") ou
dans une "réponse brève"; pour dire ce qu'on
n'a pas, on doit employer la forme "haven't
got" ou alors utiliser "have" comme verbe
avec l'auxilaire "do" (voir plus bas):
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TO DO
• => I haven't got a dog. (et non "I have not a

dog") - I don't have a dog.
• - Have you got a cat?
- No, I haven't.
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TO DO
forme négative pleine

forme affirmative forme interrogative
(+ contractée)
I do not (I don't)
I do do I you do not (you don't)
you do do you he does not (he

doesn't)
he does does he
she does not (she
she does does she
doesn't)
it does does it
it does not (it doesn't)
we do do we
we do not (we don't)
you do do you
you do not (you don't)
they do do they
they do not (they
don't)
KONKOBO_2012
TO DO
• "to do", en tant que verbe, signifie "faire",

mais en tant qu'auxiliaire, on ne peut pas le
traduire, si ce n'est par "est-ce que" dans une
phrase interrogative et "ne pas" dans une
phrase négative...
• A la forme affirmative, il est employé comme
simple verbe, au présent simple.
• ex: He does his homework everyday. (voir
leçon correspondante)
KONKOBO_2012
TO DO
• On peut aussi le trouver devant un verbe à

l'infinitif pour exprimer une insistance sur un fait.
On le prononcera alors plus fort que les autres
mots de la phrase.
• ex: I do like chocolate!
• Aux 2 autres formes, il est ici employé comme
auxiliaire et doit être accompagné d'un verbe à
l'infinitif.
• ex: Do you like tea? (Aimez-vous le thé? / Est-ce
que vous aimez le thé?)
• I don't drink coffee. (Je ne bois pas de café.)
KONKOBO_2012
New ways to find job in a changing world!
• Putting in: to put in: to spend a period of time working

at something. (Passer, consacrer du temps à travailler)
• Applicants: persons who apply, especially for a job.
Candidate
• Skill: ability to do something well. Competence,
qualification
• Vacancies: unfilled positions or posts (postes vacants,
libres)
• Mounds (of): piles or heaps of something (tas,
monceaux) a lot of
• Hiring: to hire: to obtain the service of somebody in
return for payment (engager, embaucher)
KONKOBO_2012
New ways to find job in a changing world!
• Matching up: to match up: to find the right candidate

• To post a help-wanted notice: job offer, job advertisements;
afficher une offre
• To bear: to show, to carry visibly
• Drafted: written originally by: écrit à l’origine par
• Job seeker: someone who is looking for job
• To screen: to examine (a job application)
• Dicey: risky, dangerous
• Would-be hires: potential employees
• Slot: a position of employment in an organization or a hierarchy
(poste)
• To contract out: to arrange for work to be done by another firm
rather than one’s own. Sous-traiter
KONKOBO_2012
TEXT: A MARKETING RECIPE1
A cake: oil,
A cake= cake
flour, sugar
mix
eggs, milk
To satisfy
4 P’s:
customers’
Product,
needs =
Place, Price,
marketing
Promotion
mix = 4 P’s
KONKOBO_2012
TEXT: A MARKETING RECIPE
Product Place Price Promotion

Features: Supermarket Purchasing Communication
Size , shape, Colors Shop power Advertising (TV,
Quality Store profitability Newspapers,
Expertise Pharmacy Magazines, Movie,
Warranty Proximity internet)
Upmarket (Haut de Accessibility Salespersons on
gamme) Availability the field
Downmarket (Bas de Public relation
gamme)
KONKOBO_2012
• The customer or the client is the reference point for

Marketing Specialist (his desires, likes, dislikes are the keys)
• Publicity: attention that is given to sb or sth by newspaper,
television, etc.
• Advertising: a means to make a product, an event know to
the public
• Advertisement: annonce publicitaire =an ad
• Boss (CEO: Chief Executive Officer)
• Marketing: designing, communicating, and delivering
product to the customer and build up good relationship
with them for the interest of the company and its
stakeholders.
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Boss Customers
Managers Managers
Customers Boss
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The three dimensions of Loyalty
Customers
LOYALTY
Shareholders Employees
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Communication and Success in business!
The company (internal

communication)
Environment of the company

(External communication)
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Communication and Success in business!
• The role of communication

Internal communication External communication
(Inside the company) (Outside the company)
To build team spirit To attract potential customers

To motivate To build up customer loyalty
Efficiency (fidélisation de la clientele)
To diminish the stress
Work sharing
Workers feel at ease to work
Building up workers and
shareholders loyalty KONKOBO_2012
Communication and Success in business
• Consequences of miscommunication: weak

operational strategy, bad rumor, decreasing
profitability, important increasing of employee
turnover
KONKOBO_2012
Communication skills
Sender Message Receiver
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• Sender: appearance, mastery of the subject,

Persuasive, gesture, self-confidence,
Message: content, style, accuracy, concise (brief

and accurate), clarity, harmony & coherence
(logical & well organized)
KONKOBO_2012
• Audience: sex (woman or man), age (children,

teenagers (13 to 19), youth, middle-aged
persons – about 45 to 60-, old people) culture
(taboos), language, education, history
• Feed-back: a response to the stimuli; the
company needs to have a feedback strategy to
collect the reply of customers.
KONKOBO_2012
Sender Message Receiver
Mastery of the Content Sex

subject Accurate Cultural and social
Honesty Clear background
Self confidence Concise Political Sensitiveness
Appearance Adapted
Persuasive Channel
Authority
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Hidden words
E C Z R E P R E S E N T A T I V E U O
N X R W I R U N P H S T D C Q U R V C
F A P B U O U T E K R S M E D I A R A
L O G O Z M J R C I Y T A O P C D R T
H O E C R O Y U I P D T N L Y T D E A
J A X W U T C C A M I J L N E Z D U L
O Z F B I I O K L X P O N L M S R I O
L C A R G O P E F T G O L O A D I N G
B O S A R N Y R O W U T R K R H N Z U
J N X N J E W O F A R E N T A D V P E
I T V D R Y R U F R E I G H T N E O T
N A I H M N I T E E K N Z E R T N R S
G I F T V E T E R H A R B O U R T J U
L N P R I C E S F O M Z C R O J O Z S
E E R A H G R W C U S T O M E R R U L
W R D D Z H B V I S N M X E O Q Y P O
A B C E K V R I D I S P A T C H L Y G
S C Y D I S C O U N T E R J R Z E H A
T R A V E L L I N G K S A L E S M A N
KONKOBO_2012
JOB INTERVIEW
• The interviewer is looking for these qualities:

• (1) Hard worker (so that you can do jobs
quickly and efficiently)
(2) Team player (you should be able to work
well with the other members of staff)
(3) Customer skills (for example, providing a
good service or dealing with difficult
situations)
KONKOBO_2012
JOB INTERVIEW
• (4) Communication skills (including adequate

English speaking and listening ability)
(5) Flexible (so you will do whatever tasks are
necessary, cover for sick staff etc)
(6) Friendly and fun (so that other members
of staff can enjoy working with you)
KONKOBO_2012
JOB INTERVIEW
• (7) Honest (so that you can be trusted with

money or the company's things)
(8) Long-term (the manager doesn't want to
waste time recruiting and training new
members of staff)
(9) Business-minded (so that you understand
the need to make profits or to keep costs
down)
KONKOBO_2012
JOB INTERVIEW
• Enthusiastic : able to motivate and

communicate passion for the work
• Able to make decisions
• Able to follow or give orders
• Good contact with customers
• Able to work under pressure
KONKOBO_2012
JOB INTERVIEW
• The job seeker/applicant is looking for these

conditions:
• (1) Pay (enough money to allow you to live
comfortably; overtime payments if you are asked
to work longer hours; if you serve customers, can
you keep tips?)
(2) Suitable working hours (at most the number
of hours allowed by your visa; hours which do not
interfere with your studies; enough holidays)
KONKOBO_2012
JOB INTERVIEW
• (3) Good working conditions (a safe and clean

workplace ; friendly work colleagues; a good
manager)
(4) Training (help for you to learn how to do
the job and to develop your skills)
KONKOBO_2012

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ANGLAIS DES AFFAIRES

Cours pour années de licence

• Avoid superiority or inferiority complex

• Ladies and gentlemen, our world today enters

• Language is the sum of knowledge in a given

• (I would like you to remember one thing,

• Are you American?

• Hello and Goodbye - Three Short

• Say hi to her for me.

• You are welcome: don’t mention it;

• The simple present is not commonly used to

– To indicate habitual or customary actions

– To describe character traits of people real or

– To indicate acquired skills that still exists at the

• to indicate plans or arrangements for the

• to indicate plans or arrangements for the

• To indicate swift action in running

• To indicate an action or a happening that is

• Action took place before the present; no

• Eg: Once upon a time, men and animals were

• Present meaning: desires which may not or

• Simple past tense is also used idiomatically

• Eg: I haven’t seen him since March 2000.

• There are four sentence types in English. The

forme affirmative pleine ( + forme négative pleine (+

I am (I'm) am I I am not (I'm not)

• L'auxiliaire "have" s'emploie seul pour exprimer

• A la forme interrogative, on n'aura

• Une autre façon de questionner sur la

• A la forme négative, on emploie généralement

• => I haven't got a dog. (et non "I have not a

forme négative pleine

I do do I you do not (you don't)

you do do you he does not (he

• "to do", en tant que verbe, signifie "faire",

• On peut aussi le trouver devant un verbe à

• Putting in: to put in: to spend a period of time working

• Matching up: to match up: to find the right candidate

Product Place Price Promotion

• The customer or the client is the reference point for

The three dimensions of Loyalty

The company (internal

Environment of the company

• The role of communication

To build team spirit To attract potential customers

• Consequences of miscommunication: weak

Sender Message Receiver

• Sender: appearance, mastery of the subject,

Message: content, style, accuracy, concise (brief

• Audience: sex (woman or man), age (children,

Sender Message Receiver

Mastery of the Content Sex

• The interviewer is looking for these qualities:

• (4) Communication skills (including adequate

• (7) Honest (so that you can be trusted with

• Enthusiastic : able to motivate and

• The job seeker/applicant is looking for these

• (3) Good working conditions (a safe and clean

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