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GUIDELINE CONTENTS

BRAND BACKGROUND
4 Brand Pitch
5 Creative Brief
6 The Brand is...

INSPIRATION
8 Creative Direction
9 Brand Mood Board
10 Color Palette

IDENTITY
12 Logos
13 Icon for Social Media
14 Design Sample

SUPPORT
16 Typography
17 Type Sample
18 Business Card
19-20 Pamphlet
21 Web Homepage
22 Social Media Samples
Brand Background
 Brand Pitch
Bring out your perfect skin the natural way by using Perfect
Pore’s skin care products. We use natural ingrediants with
no harmful chemicals. And all of our bottles are recyclable
for the health of our planet.
CREATIVE BRIEF

INSPIRATION NOTES
This is a clean, natural, and healthy way to get the beautiful
flawless skin that everyone wants.

IDEAL AUDIENCE
Any male or female individuals that are struggling heavily on
acne.

BRAND EQUITY
- Natural ingredients
- Recycleable packaging
- Animal cruelty free

TONE / VOICE
We come accross with a friendly, calm, and helpful tone
where we can do our best to find the best product for you.

COMPETITION
Our typical competition is the beauty/skincare industry.
They’re creating products that have an affect on your skin,
but we have products that have healthy affects on your
skin.
Earthy

Pure

Delicate

Helpful

Bright

Friendly

Natural
Inspiration
 Creative Direction

Our Company has a very ecofriendly brand where the bottles are
recycleable and the product itself saves your skin. It is necessary
to make this brand have a friendly natural vibe. By doing so we
used natural Earthy colors to emphasize our company’s purpose.
Moodboard
 Hex Code: 764e2a Hex Code: 56bb68

CMYK:39,64,89,35 CMYK: 67,0,80,0

RGB: 463c RGB: 2258 c

Hex Code: e8b274 Hex Code: d3b832 Hex Code: bedeaa

CMYK: 8,32,61,0 CMYK:20,23,96,0 CMYK: 27,0,42,0

RGB: 7508 c RGB: 4016 c RGB: 580 c

Identity
 Icon

Wordmark

Perfect Pore

Combination Specialty

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Social Media Icon
Design Sample
Support
Ink Free AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
Regular
pQqRrSsTtUuVvWwXxYyZz123456789

Myriad Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-

Regular
pQqRrSsTtUuVvWwXxYyZz123456789

Candara AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
Regular
pQqRrSsTtUuVvWwXxYyZz123456789

Candara AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
Light Italic
pQqRrSsTtUuVvWwXxYyZz123456789
Ink Free
Regular
Logo Typography

Myriad Pro
Regular Titles/Headings

Candara
Regular Paragraph

Candara
Light Italic Paragraph
Business Card
Pamphlet
Pamphlet
Web Homepage
Social Media Samples
 ore
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Where the natural way is the right way