Professional Documents
Culture Documents
Instructor’s Comments:
GRADE [ ]
2
The credit management function includes all of the business activities in ensuring the customers
pay within the terms and conditions agreed upon. An effective credit management system prevents
delays in payment, bad debts, frequently monitoring the customers to prevent credit risks (e.g.
reminding them about the payments before the deadline) strengthening customer relations, etc. The
way a business carries out their credit management is what may sometimes result in delayed or bad
debts. A business with an effective credit management will conduct better customer services. All
customers recognize the fact that they owe you and it is the duty of an entity to collect its money.
An effective credit management system increases good customer communication. Chen and
Wang (2009) suggest considering the customers experience, beliefs, personal characteristics and
sometimes empathizing with the customer when debt collecting can strengthen the relation between the
entity and the customer resulting in the customer getting attracted to and favoring the entity more. The
An entity’s consistency on their good customer service performance will earn them trusted and
satisfied customers. Customer satisfaction comes about when the customer’s needs are met e.g. when
their inquiries are met well, when their complaints are attended to and taken action upon (issues with
the invoice), when they receive a correct invoice, reminded about the due date in advance, when they
are followed up on how the debt is coming together, etc. Customer satisfaction predicts future customer
Customer loyalty comes about when the customer becomes dependent and committed on the
entity. Thomas and Tobe (2013) emphasize that loyalty is more profitable. The expense to gain new
customers is more than retaining an existing one. A loyal customer encourages others to buy from you
and is difficult for them to do business with another entity. Customer loyalty is gained through design
decisions and planning. Customer centered approaches that recognize the interests of customers are
When a customer becomes loyal, he/she will frequently do business with the entity. Therefore,
meeting the customer’s needs and at the same time improving the entity’s profit, cashflow and making
References
Chen, M. F. and Wang, L. H. 2009. The moderating role of switching barriers on customer loyalty in
the life insurance industry. The Service Industries Journal, volume 29, pp. 1105-1123.
Hill, N., Roche, G. and Allen, R. 2007. Customer satisfaction: The customer experience through the
Thomas, B. and Tobe, J. 2013. Anticipate: Knowing What Customers Need Before They Do.