Professional Documents
Culture Documents
Level: 3
Unit type: External
Guided learning hours: 120
Unit in brief
Learners look at the creative digital media technical skills required to produce a product to a
prescribed brief.
Unit introduction
This unit allows you to demonstrate, through constructing a digital media product, the skills
you have developed in media production across other units. You will learn how to work to a
client brief relating to a specific media sector and its associated digital skills. You will choose
the format and medium for your digital media project and demonstrate your creative and
technical skills in the production of a complete product. You will demonstrate your
understanding of production and post-production activities by working on the skills required
to produce the product, and prepare appropriate documentation to support them. To
complete the assessment tasks within this unit, you will need to draw on your learning from
across your programme. Working independently and using media hardware and software
will prepare you for further skills development, both in employment and higher education.
Summary of assessment
This unit is assessed through a task set and marked by Pearson. Final outcomes will be
completed in a 20 hour supervised assessment period.
Learners are provided with a brief 8 weeks before the supervised assessment period.
All final outcomes will be submitted electronically in file types specified by Pearson.
Please see Issue 3 of the Sample Assessment Material to help prepare learners for
assessment.
AO3 Demonstrate selection and use of appropriate skills required for asset management
AO5 Synthesise ideas in order to produce creative responses that meet the needs of the
brief
Essential content
The essential content is set out under content areas. Learners must cover all specified
content relating to their sector before the assessment.
Ideas generation:
mind mapping, mood boards, decisions and revisions to select final idea.
A2 Identifying assets and required material
Learners will source and create assets appropriate for the brief and their response to it.
• Assets required to fulfil a brief.
• How assets are to be created.
• How assets are to be sourced (searches, research enquiries).
• Where assets may be sourced (royalty free sources, picture libraries, open source,
creative commons licenses, public domain).
• Considerations for each asset (copyright, royalties, clearances, permissions,
acknowledgements).
shooting cutaways
camera framing:
– wide, close up, medium close up, long, point of view, over the shoulder, two shot
camera angles (low, high, neutral)
camera height
camera movements
– tracking, panning, craning, whip pan, dolly, tilt, handheld
– pull focus, zoom.
A4 Index of sources
Digital index format:
e-folders with links
blog with links or embedded assets
annotations
sourced materials: copyright, acknowledgements, references, ownership,
permissions, clearances.
A5 Storing assets
Assets labelled and logged with appropriate file names.
B1 E-portfolio
E-portfolio (digital folders of prepared/edited/manipulation of created and sourced
material).
Comparisons with original and fully prepared material (‘before and after’).
B2 Editing material/assets
Editing to ensure:
material is prepared for construction/build
material is the required length
material is the required size
material is fit for purpose
– for the client/brief
– for the audience
the asset has aesthetic qualities that meet the needs of the commission brief
appropriate for the chosen medium.
Video:
labelling and logging prepared material
removing unwanted material and outtakes
combining images
syncing sound:
– lip sync
– cut to music, beat
– sound bridges
editing style:
– continuity editing - match on action, eyeline match, cutaway, shot-reverse-shot,
split-screen, cross-cutting (parallel editing)
– non-continuity editing - montage, flashbacks.
adjusting audio (for time, length, quality)
resolving colour balance or grading issues
adding and modifying titles, captions, graphics and credits
adding cuts and transitions: standard cut, jump cut, cross dissolve, wipe, fade-in/out,
J and L cut, smash cut, invisible cut
making selections through masking
adding effects: motion, opacity, speed, colour correction, audio, blur,
superimposition.
editing footage shot with a green/blue screen.
E-portfolio format:
content page
folders (labelled and organised as per the chosen medium)
files (types and names)
accessibility
stored on hard drive, stored on the Cloud, stored on a VLE.
C2 Digital skills
• Dependent on the chosen medium.
• Independent use of software.
• Independent use of hardware.
• Organised system to build/construct.
• Understanding of technical requirements.
• Creativity in meeting the brief.
• Clear communication of the message through technical skills.
• Production of a functioning digital media product to the brief.
• Accessibility.
Level 3 Pass
Learners will be able to understand the set brief and be able to consider the assets required
to produce a media product. They will be able to produce or source some appropriate assets
and prepare an index to demonstrate this. They will be able to demonstrate some skills in
editing, manipulating or preparing assets and be able to provide evidence of these
processes in an e-portfolio. Learners will be able to produce a media product that meets
some of the requirements of the brief.
Level 3 Distinction
Learners will be able to fully understand the set brief and be able to source and create the
assets required to produce a media product. They will be able to source or produce a range
of appropriate assets and prepare an in-depth index to demonstrate this. They will be able
to demonstrate accomplished skills in editing, manipulating or preparing assets and be able
to comprehensively provide evidence of these processes in an e-portfolio. Learners will be
able to produce a media product that fully meets the requirements of the brief.
Kevin.ward@nwrc.ac.uk