Outline

1) The Personas
2) The Trailer
3) The Overall Experience
The Music Enthusiast
Thinking
“How do I connect with musicians and music fans?”
“How can I fully enjoy Austin the vibe?”
“How can online concerts compare with in-person ones?”
Feeling
Loves building global relationships.
Feels disconnected from music with lack
of live entertainment.
Doing
Immersed in the moment.
Seeing Discovers new music.
Artists in an approachable environment. Meets new people, artists.
Large crowds and line. Dedicated to the community.
Local foodtrucks/restaurants.

Hearing Saying
Immersed in the moment. “Live music is like church. [You]
Discovers new music. don’t get that from virtual events.”
Meets new people, artists.
The Volunteer
Thinking
“How can I help SXSW be a better experience?”
“How can I learn from SXSW ?”
“How would SXSW and the volunteer community be
affected post-pandemic?”
Doing
Feeling Running into friends.
Pride at participating. Planning agenda, setting up events.
Sadness about lost opportunity. Coordinating/ connecting with other volunteers
Happiness remembering past events.

Seeing Hearing
Interactive, music, and film conference. Economic impact of SXSW.
Behind the scene areas. Artists don't get paid fairly.
Lines, lounges, badges, swag, and merch. Behind the scenes controversies.

Saying
“I Iove it, I support it, whether
virtual or whatever happens in the future”
The Opportunist Thinking
“What is the future trend in the industry?”
“How can I connect with professionals in the industry?”
“How can I be inspired by innovative ideas?”
Feeling
Curious and optimistic about the online version.
Excited to return to in person event next year.
Seeing
Doing New ideas, plans, investments, platforms, products.
Looking for the “Next New Thing”. Job opportunities from SXSW job fair.
Attends SXSW job fair.
Joins Facebook pages to gain information.
Actively meets and has conversations with people.
Hearing
Conversations with random people,
Saying Companies’ idea promotions.
“The connection is everything.” Music.
“I seek for things that happen by chance in SXSW.”
“The point of the food stand is to have valuable conversations.”
Trailer
The SXSW Museum
 The
Experience Design Projection
Dome

The
Historical
Museum

Lobby
Lobby
The Historical Museum

Posters and wristbands display Historical Items

Interactive Exhibitions
The Projection Dome
 Hologram
Stage

Amy Winehouse
Hologram Performance
Scan QR code to choose your next hologram show !
SXSW Hologram Photo Booth