A Simple Template On

How To Write Video Sales Letters

That Get You Sales On Autopilot
 WHO

Anyone who wants to build a funnel that makes money

should use a VSL. 90% of Tai and Alex’s Funnels use a
VSL
 WHAT

A video sales letter is a video that tells an emotional story

and sells your product. 1- 120 minutes. As long as it
needs to be
 WHEN

It should be used anytime you are selling a product online

 WHERE

Landing page or commercial

 WHY

It’s a time tested method to get sales automatically

 VSL EXAMPLE

https://www.cashfloww.com/
https://www.tailopez.com/flow.php?id=FS-0940
https://www.youtube.com/watch?v=cOzmx3ZlVQo - one of the highest
grossing vsls
Ronco Showtime Rotisserie infomercial - https://www.youtube.com/watch?v=v-8G_yT4UGc 1.2 bil
 Billion Dollar VSL Tips
★ Use Youtube to host
★ Find copywriters who are storytellers
★ Don’t hide the buy button
★ You don’t necessarily need copy with a good vsl
★ Can’t really have to many testimonials
The Video Sales Letter Template
1. HOOK THE PROSPECT

You know I recently bought this Lamborghini not just because I like fast cars.

And definitely not because I want to show off.

The real reason I bought this Lamborghini and the reason I’ve had a Ferrari and a
Maserati before is because I wanted to remind myself of a dream.

A dream of financial freedom.

2. QUICK BRIBE

So as a token of my appreciation if u stay till the end I have a little present for you.
You will see what it is. Its worth about $100 and its free just for listening in. no
gimmicks.
3. AUTHORITY

Now I dont know where you found me. Maybe you heard my tedex talk on why I
read a book a day. I think I have the second biggest book review club in the world
now, after Oprah Winfrey.
4. CENTRAL THESIS

And Out of the 25, the strongest is the ‘reward’ bias. What the famous
psychologist Sigmund Freud calls our urge to “ eliminate pain and discomfort and
experience intense pleasure."

By the way this is why the modern education system u and i grew up in doesn't
work so well. It doesn't lead with reward, it leads with pain (tests, exams, forcing u
to learn things that u hate)
5. DIMENSIONALIZE / REWARDS

Check your mail - but no bills to pay

Your mortgage, visa, phone, car, rent, school, loans - everything is paid off
6. EARLY PROOF

I have been teaching these steps in this video to a small group of ordinary people
who are living out THAT dream. The one with the homes, cars, wealth,
independence, excitement, respect, luxury, and life changing higher purpose.
7. URGENCY

And anyone who has been following what I'm doing knows that I pull videos down
quickly and move
on to new projects.
8. CENTRAL THESIS / REWARDS CONTINUED
And finally in the 1950’s you had the rise of the corporations. thats the generation
you and I and our parents grew up in.

the 9-5 job. the salary slave.

But guess what. We live in the new world. something new has arisen on this
timeline.

its The rise of the self made person. freedom, not just on a piece of paper like a
government declaration of independence.
9. PACE THE PAIN

And i remember laying on that couch on an August summer night and feeling the
tears roll down my face.
10. PRODUCT INTRO

We decided to call it "The 67 Steps Millionaire Mentor Program"

11. VALUE BUILD

It’s the first system to actually guide you to the good life, health, wealth, love, and
happiness. not some get rich quick scam but a foolproof system.

12. TESTIMONIALS
13. BENEFIT STACK

Learn how to attract Millionaire Mentors

The Deserve it factor
Discover the “Front loading factor”
14. TRIVIALIZE PRICE

And look you’re not going

to pay thousands to
get the system

You won’t pay 500

*or even 300...
15. BONUSES

16. TRIVIALIZE PRICE

17. SCARCITY
So again, I’m only giving out
scholarships to the next 100 listeners
who take action
18. CTA (call to action)

19. GUARANTEE

20. FAQ