Liquidator Offer VSL

EXAMPLE with
Outline
In this document, I’m including slides from a
successful VSL along with the insertion of section
markers for each section of the VSL. These are for
illustrative purposes ONLY. Please don’t use this
verbatim, or take the inclusion of these slides to mean
you have “reprint rights” to use my story, products, or
anything remotely like that. I’m simply including my
own slides so you can use them as EXAMPLES and as
ILLUSTRATIONS to see where each piece of a VSL
fits into the overall structure.
 Part 1: The setup.
• Begin by positioning as a tutorial.
• Ask them to grab a piece of paper and pen.
• State what they are going to learn.
• Give countdown.
• Do not include THIS SLIDE in your
presentation. It’s just instructions for YOU.
Hey - grab a pen and paper real quick.
I want to show you a ____ three-step formula that’s
working really well to _____ so you can ______.
I’ll wait a sec so you can grab a pen…
5
4
3
2
1
 Part 2: Focus.
• Begin painting a mental picture with
opening statement “Imagine this scenario...”
• Control focus by asking a “what if”
question. (Or series of them.)
• Make question result oriented
• Don’t use this slide.
Imagine This Scenario.
What If You Were Suddenly Recognized As A
Global Expert And
Authority In Your Field?
 What If You Suddenly Became In
Great Demand ...Regardless Of Your Price?
What If You Became a
CELEBRITY
In Your Niche?
 Part 3: Skepticism.

• Briefly address skepticism (“Sound like a

stretch?”)
• Use “feel felt found” story to introduce
content.
• Don’t use this slide.
Sound Like A Stretch?
I Used To Think So Too ...
Until It Happened To Me.
In the past few years, I’ve sold over FIFTY MILLION
DOLLARS between my own products and services and
the promotions I’ve created for clients.
 I’ve also used the exact same thing I’m about to show
you to become the world’s most sought after and highest
paid direct response Internet marketing copywriter
and consultant to the information and education
marketing industry.
 Part 4: The Reveal

Reveal the “discovery” that helped you get the results you
mentioned in the “found” section above.

Please be 100% truthful and do not engage in shenanigans!

Also - don’t use this slide. It’s just here for the instructions.
The Thing That Got Me
There is Video NLP.
 Part 5: The Tutorial

This is where you begin teaching as a means to

demonstrate you can help them ...by actually helping them.

Don’t use this slide :-)

Everybody Knows That Videos Work ...
If You Do Them RIGHT.
 And In Order To Do Them Right,
You Need To Follow A Proven Formula.
In fact, if you’re using videos now ...and you’re
not getting the results you want, it probably has
nothing to do with the way the video looks.
And it has nothing to do with how fancy it is.
Or how cool the special effects are.
Or what kind of equipment you use.
Because at the end of the day, it’s not how your
video looks ...or even what you say.
...It’s all in how you say it.
And there’s a FORMULA for “saying it right”.
Here It Is.
Step 1: Pattern Interrupt.
 Your Prospects Are Bombarded
With Distractions More Than Ever Before.
Nine Seconds To Live.
 In The First Nine Seconds,
You Have To Grab Their
Attention
...AND You Have To “Sell”
Them On Watching The Next
Segment Of The Video.
 A Great Way To Interrupt
Their Pattern And Get Their
Attention Is To Control
Their ...
FOCUS.
And A Great Way To Change
Someone’s Focus Is To ...
Ask Them A Question!
Why?
 Because It’s Pretty Much
Impossible For The Brain To
Ignore, And ...
It Sets You Up For Part Two
Of The Formula:
THE PAYOFF.
They Also Need (And Want)
To BENEFIT From Watching
Your Videos.
The Trick Is To Write, Star In, Or Narrate
Videos About ...
THEM.
Simple Tips ..
Talk More About Them Than
YOU.
 Talk More About Their
Desired Outcome Than Your
“Stuff”.
Your Video Should Ultimately
Be About Them and Their ...
DESIRED OUTCOME!
 Show Them What Their
Desired Outcome Looks Like
Then Educate Them On How
To Get There.
That’s the payoff for the
viewer.
Then it’s Time For ...
Step Three: Call To Action
Every Video Should Have A
Purpose.
To Make A Sale ...
To Pre-Sell Or Pre-Frame
An Affiliate Offer...
To Generate Anticipation For
A Launch...
To Get An Opt In ...
Whatever It Is,
ASK FOR IT!
Give A Beneficial Reason
Why
And A Good Reason Why
NOW.
 This Same Three Step
Formula Has Helped Me Sell
Over $50,000,000.00 Online.
And now that you know what
to do, I’m going to show you
exactly how to do it.
 Part 6: The Offer.
• A great formula for this is as follows:
• Here’s what I got, here’s what it’ll do for
you, here’s what I want you to do next.
• A good transition into the offer is, “What I
just gave you is an overview of the exact
same system I used to ______ ...and now
that you know what do to, I’m going to
show you exactly how to do it.”
 Part 6: The Offer
• Introduce product.
• Describe components and benefits. “You
get X so you can Y&Z.”
• Give price.
• Give CTA.
• Give guarantee.
 Part 6: The Offer
• Give deadline (very simple if this is an
OTO after registration).
• If you want to get fancy - tell story of how
you used product to get specific benefit at
this stage. You’ll see how I do it here on
slide 86.
• This allows you to have the “buy button” in
front of the viewer longer.
• Don’t use this slide :-)
Video Black Box
Sales Videos.
Celebrity Creation Videos.
Launch Videos.
Goodwill Videos
Opt In Videos
Higher Conversion
Better Response.
Better Positioning
MORE MONEY.
Two Payments Of $97.
I started selling products
online in 1999.
 By 2006, I’d created multiple businesses
from marketing education all the way to dog
training.
Up to that point, I struggled to break the
million dollar barrier.
But in late 2006, I began using video to sell
my products.
...And the videos followed the same formula
I’m giving to you.
The first big promotion was for a live event
where I was teaching a very advanced, very
specialized marketing technique.
 Tickets for the event were $10,000.00 per
person - which was more than anything I’d
ever seen offered at the time.
Even though I’d never sold anything like it
before, and even though I’d never used so
much video before, I decided to take a
gamble.
...I decided to use nothing but video
to sell seats to the seminar.
The result?
$360,000.00 in nine minutes.
Then I offered it again six months later. And
again, I used the same formulaic video
marketing approach.
This time I sold $660,000.00 worth of
tickets in 45 minutes.
That’s a total of $1,000,000.00 in sales in
just 54 minutes combined.
I’ve now gone on to use this exact video
formula to sell over $50,000,000.00 of
products.
And now I’m giving it to you.
But it gets better.
 ZERO RISK:
You Love It Or You Keep It
FREE.
Price Is Normally $397.
But you can have it today for just two
payments of only $97.
Claim Your Copy Now And
Save Over $200.
With the discount and the “love it or keep it
free” guarantee, you cannot lose.
Click the button below
and get started today.