How did you come to know the phone you're using right

now? through...

53%

38%

26% 26%
21%

9%

Advertisement Television Family members Friends Social Media Own choice

How did you come to know the phone you're using right now? through...
 Opinion about price of mobile phone

Price affects the mobile phone brand I prefer

Buying decis ion

Associate mobile phone price with quality of the phone

Local Brand Preference International Brand Preference

PriceIphone
is an important factor when purchasing Mobile phone.
Xiaomi
Sony
Asus
I compare prices of other mobile phone brands before I choose one.
LG
Vivo
Huawei 0 5 10 15 20 25 30 35 40
Oppo
Samsung Strongly Agree Agree Neutral Strongly Disagree Disagree

Troque
Star Mobile
Cloudfone
Cherry Mobile
MyPhone
0 2 4 6 8 10 12 14 16 18

I bought
What price Preference
my phone
point are you to
to purchase
use
lookingmostly mobile
forforwhen
this
phone
purposes
purchasing a
phone?( 5- highest, 1 - lowest)
I bought my phone due to the influence of social media influencers
I bought phone to keep up with trend
IGames
bought my phone due to the high Operating system of the phone
I bought my phone due to 47%
the Memory capacity of the phone
I bought my phone due to the Multi window feature
Call & Message I bought my phone due to the games that come with it
I bought my phone due to the good Social media Application
I bought my phone due to the convenience of Sending & Receiving Email or SMS
Camera 28%
I bought my phone due to the fast Internet browsing
I bought my phone due to the bigger battery life
I bought my phone due to the good audio & video quality
Schools / business
I bought my phone due to the good quality of camera
14%
12% I bought my phone due to the Design & Appearance
Internet I bought my phone due to the Screen Size of mobile phone
I bought my phone due to the good Brand Image
5,000 - 10,000
0 5 10,001
10 - 20,00015 20 20,001
25 - 40,000 Any
300 5 3510 15 4020 Amount
25 4530 35 5040

What price
Strongly point Agree
Agree are 5you looking
3 for 2when
4Neutral 1 purchasing
Disagree a phone?
Strongly Disagree
 How did you come to know the phone you're using right now?
through…
Own choice

Social Media
Would you rather buy phone brand that is manufactured
Friends
3%
Family members

Television

Advertisement
locally
0 5 10 15 20 25 30 internationally
35

How did you come to know the phone you're using right now? through…

97%
 Do you own Mobile phone?
How much
Allowance
is
3% your
from
Monthly
parents
Income
How much
Allowance
is your
from
Monthly
parents
Income

Yes
No

64%
58%

27% 24%
12% 97%
9%
3% 3%
15 ,,00 00 00 a- n1d0 ,b0e0l o0 w 1 01, 0, 00011 - -155,,000000 155, 0, 00011 - A1b0o, 0v e0 0 m Io d
r eo nt h' ta n
w o1 r0k, 0 0 0

Years of use before changing phones?

above 4 years

3-4 years

1-2 years

Less than 1 year

0 5 10 15 20 25 30

Years of use before changing phones?

 Years of use before changing phones?
Years of use before changing phones?

ab o v e 4 y ear s 23%

3 -4 y ear s 27%

1 -2 y ear s 47%

L e s s t h a n 1 y e a r 2%
 How much your Monthly Income

58%

27%

12%
3%
5,000 - 10,000 10,001 - 15,000 15,001 Above I don't work

How much your Monthly Income

 Year Level of the respondents
Gender
Age ofof
the
therespondents
respondents
18%
15%
20% 30%

1st year
2nd year
3rd year
16 - 18
4th year
17% 19 - 21
47%
22 - 25
53%

35%

65%
Female Male