EDUCATIONA L GA M E S F OR B U S I N E S S

Advanced Strategic Marketing

ASM K Play Against Classmates Edition

Challenge students to experiment with Typical courses

co mplex m a rketi ng stra te g i e s i n an Capstone marketing strategy
engaging simulation.
Educational level / Class size
Built upon a sound teaching methodology Smaller classes of advanced
refined over 30 years. undergraduate and MBA marketing
majors

Easy to Use
Quick to set up, easy to monitor student performance, automated Decision rounds
grading. Student work is self-guided by an intuitive interface with 8 decision rounds of 1-2.5 hours
built-in instruction and a Balanced Scorecard for management by the
numbers.
Team setup
Teams of 4 students work well. Playing
Easy to Access
in teams cultivates soft skills such as
Cloud-based, works on any common Internet browser and operating leadership and communication.
system. Meets the WCAG 2.0 AA accessibility requirements.

Easy to Coach Gameplay

Eliminates the prep time. Our automated coaching assistant scans Because students compete against their
teams’ decisions for potential problems and generates discussion classmates, all teams advance through
points you can use to prompt students to explore solutions. the game in sync. The friendly rivalry
creates a stimulating and engaging
experience.
Support 7 Days a Week
Our responsive staff provide comprehensive support by phone, email,
or web-conferencing to ensure that you and your students get the
most out of Marketplace.

Marketplace-Simulation.com • +1-865-522-1946 • info@Marketplace-Simulation.com

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Game Storyline Master the 4Ps
Student teams start up new marketing divisions and
compete against each other in a simulated market. They Market Opportunity Analysis
are challenged to develop a niche market based on new Run MOA and create a strategy to profitably serve up to 5
technology that uses advanced 3D printing of carbon segments in the evolving, dynamic market.
fiber to build bikes.
Product Design
Speed Analyze detailed market data, then create bicycles for
Work Segment the targeted segments from a comprehensive set of
Segment
Mountain components. Invest in R&D to gain a competitive edge.
Segment
Recreation
Price

Segment
Youth Pricing
Segment
Set prices based on pricing survey data and production
Performance
costs. Learn to adjust prices to stay competitive.

Your students study the market and formulate a

marketing strategy. They launch new products to the
market, gaining experience by testing ideas and learning
from the results. Learning content is gradually and
purposefully added as the market evolves. Based on
customer feedback, competitor data, and profitability
reports, students manage their strategy in a dynamic,
competitive environment.
Advertising
Craft targeted messages from among a comprehensive set
of ad claims. Then devise an ad placement strategy across
media types and geographic markets.
Internet Marketing
Extend the advertising strategy online. Budget for
regional SEO and bid for clicks through paid ad campaigns.
Experiment with different social media strategies.

Sales & Distribution

Open stores in up to 20 markets based on market potential
and available resources. Hire and train sales staff to
develop demand. Utilize brand promotions and sales force
Balanced Scorecard Metrics incentives.

To ensure that students learn to manage all aspects of

marketing, a Balanced Scorecard is used to evaluate Profitability
team performance. Manage resources based upon ROI, projected sales, and
profitability reports.
• Market performance
• Marketing effectiveness
• Financial performance Marketing Strategy
• Investments in the firm’s future Master strategic marketing by continuously refining the
• Creation of wealth firm’s strategy in a dynamic and evolving market.

Marketplace-Simulation.com • +1-865-522-1946 • info@Marketplace-Simulation.com