Professional Documents
Culture Documents
About Dixy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
• Our beginnings
• Dixy today
Dixy today
Dixy Chicken has been highly instrumental in
At present, we have Dixy Express outlets that
provide take away services, and bigger Dixy
Restaurants, for eating in. Our restaurants are
A n impeccable aspect of our business success
is the number of applications we receive from
interested franchise entrepreneurs. Accelerated
introducing the Halal meat concept in the fast set up at strategic locations such as cinemas, growth and a quick return on investment have
food sector, across the UK. In our desire to shopping malls and city centres, to name a few. been the key factors driving the Dixy name to
maintain the highest Halal standards, we have Our outlets are frequented by young groups and every prospective businessman’s mind. The
sourced only reputable suppliers to ensure that families through to business executives and attraction of opting for a Dixy franchise lies in the
they do not engage in cruel or unethical practices party planners. fact that Dixy management goes the extra mile to
towards the poultry. All our franchisees purchase support the franchisee, equip him with the tricks
Halal meat from these suppliers and there is of the trade and ensure he has a smoothly
continuous quality monitoring to ensure running business to reach soaring heights.
adherence to the highest standards.
Considerations when choosing a
At Dixy, we have something to stimulate every
taste bud! We are known for our variety and the Dixy franchise include:
healthy options on our menu. As well as serving
juicy, tender, crispy coated chicken, our menu We take it upon You have three options when considering a
also offers grilled chicken, a variety of fresh franchise. You can open a Dixy Express outlet
salads, deserts, and other side dishes. ourselves to provide you (at least 700ft2 /65m2), a bigger restaurant
(at least 1500ft2 /140m2, that would essentially
All Dixy staff undergo rigorous training and with expert advice and have some seating and restaurant ambience) or
reviews before facing customers, to ensure take over an existing Dixy franchise.
quality customer interaction and service. Head strategic plans to ensure a
Office runs a training centre and is deeply With Dixy’s increasing popularity and growth,
involved in introducing the best operations and thriving business. investors and prospective franchisees realise the
service practices across all the franchises. importance of pre-determining locations for
future business. At Dixy, we call this ‘securing
All Dixy products are prepared according to set With its restaurants, Dixy is entering into an
your territory’. This enables you to select and
quality standards. Surprise inspections and earmarked league of popular fast food chains.
reserve prime and strategic locations for your
thorough guidance from the field managers have These restaurants are set to create a niche in the
Dixy franchise.
enabled us to maintain the supreme quality of all fast food restaurant market. It’s a new ‘quality-
our products. The consistency in the quality of conscious, healthy fast food culture’ that Dixy’s
Dixy has dedicated departments for franchisee
our products makes them popular and highly success is moulding.
support. We take it upon ourselves to provide
sought-after. you with expert advice and strategic plans to
ensure a thriving business.
… The Dixy franchise rationale (continued) … The Dixy franchise rationale (continued)
6 7
• Initial operations: We assist you soon after • Franchisee partnering sessions: Regular
the launch of the outlet to make certain that franchisee partnering sessions are conducted
you do not face any operational difficulties. An at Head Office where management and the
experienced field manager from Head Office is franchisee discuss operational issues and other
appointed to supervise the staff and the factors affecting the business.
product preparation methods in the outlet. We
also provide you with any required technical or • Accounts and audits: Although individual
marketing support. Our aim is to hand you an franchisees are required to maintain their own
efficiently running, hassle-free business. accounts and tax payments, we do provide
assistance and also help you obtain the
Our franchisee support division • Staff training: A dedicated training centre has services of a reputed chartered accountant to
been set up by Head Office to provide food ensure all regulatory requirements are met.
supports you at every stage: hygiene and customer relations training to all
staff members, equipping them to adhere to • Marketing and communications: Head Office
Pre set-up support the quality and service standards, set by Dixy. supports you with campaigns, to promote your
outlet and its products. National advertising
• Location selection: Where you set up your • Quality control: We are committed to and public relations campaigns have been
outlet is crucial to the growth rate and maintaining premium quality standards for all planned to benefit the Dixy brand, and thereby
popularity of your business. Our experts will our products and services. Benchmarked your outlet. At the local level, you can plan
therefore study the location game for you, product quality and services are maintained promotional material and ideas and implement
analyse the regional performance variations through regular quality tests, hygiene tests and them with prior approval from Head Office.
and suggest the most lucrative options. mask test, where a third party employed by
Head Office poses as a customer, without the • Regular business advice: At any time, you can
• Finance: We will strive to help you realise your knowledge of counter staff, to ensure customer make an appointment with the management
dream. Since the financial history and service and relationship management. team to seek his advice and suggestions on
requirements of no two individuals are the various aspects of running your business.
same, we cater for this on a case-to-case Management experts come together to provide
basis. Our strong network and credibility in the you with solutions for problems and queries
industry will assist you when we introduce you and to review further growth plans.
to a reputable broker to take you through the
process of acquiring the required funds. Once you are associated with the Dixy brand, we
work towards success together, bringing in all our
• Set-up: We assist you in setting up the entire resources, experience and suggestions to make
outlet. This includes acquiring the equipment, you our next satisfied and successful franchisee.
refurbishing the interiors, maintaining brand
identity and the initial marketing and launch
of the outlet.
Your return on investment Some success stories
8 9
Amir
W ith our vision set clearly on business
expansion, we strive to increase our global
A dedicated international business development
team constantly tracks and studies lucrative
E-mail: info@dixychicken.com
www.dixychicken.com
We thank you for your interest
in Dixy Chicken.
Dixy Chicken
Suite 2, Imperial House
79-81 Hornby Street
Bury
BL9 5BN
Email: info@dixychicken.com
www.dixychicken.com