What will

you consume
today?

DIGIMOOD
 DIGITAL
NUTRITION:
Digital Nutrition is the regulated
consumption of digital content
to nourish the users life in aspects
of mind, body and soul. It ensures
CONCEPT

that the user has the power over

technology to intake a balanced
or healthy diet of content that
enriches their life.
 • Michael Moskowitz, founder and CEO of AeBeZe
Labs and a digital nutritionist, believes that digital
content—when administered properly—has the
power to boost emotional resilience, combat
cognitive drift and maximize human health, potential
and happiness.

• Extreme consumerism over the decades has led

us into a world of unparalleled climate shocks and
dwindling economies. Living with less is a concept
DIGITAL built around trust, collaborations, community,
NUTRITION connection and sufficiency in a world where we
are economically poorer overall, but richer in social
equality terms. A world where happiness is measured
by content living instead of materialistic hoarding.

RELATION • After decades of chaos caused by capitalist

mindsets, consumerists race, the responsibility to bring
BETWEEN
about a change is led by the younger generations.
People are embracing community power, growing
self-sufficient and building a resilience to embrace
LIVING CHAOS the local resources to their full potential. There is a
DERIVATION

WITH LESS EMBRACE

Relation between Digital Nutrition, Living with Less
and Chaos Embrace.
rise in practicing of arts, mindful living and nature-
oriented lifestyles has helped people administer
everything that they put in the body and put out in
the universe as they focus on trying to improve their
quality of life.

PROBLEM
STATEMENT:
TREND FORECASTING
• With the pandemic in 2020, the dependency
on digital platforms has seen a major rise..
With so much content, right in front of us,
makes it feel like an emotional roller coaster.
One loses track of the number of mood shifts
that keep happening throughout which
directly impacts how one feels at the end of
the day.
In times like these, we all need something that
we can rely on. Something that makes us feel
uplifted and motivated. Rather than taking a
digital detox, we need to keep a check on
the digital diet that we end up consuming
throughout the day. This is where digital nutrition
plays a major role. The whole concept of digital
nutrition is to filter out content according to
what one wants to consume which can prevent
distraction.
SOLUTION:
• Digimood is a website that is designed to
portray the concept of digital nutrition. It offers
content related to different moods with a very
eye pleasing pastel colour palette. Our website
aims to curate content which is emotionally
uplifting and aesthetically pleasing. The website
wants the user to control their own mood, while
we cater a platter of feel good content to
them.
 CONSUMER
PYSCHOLOGY:

• Digital Moderation
• Someone who believes in Balanced Digital
CONSUMER BEHAVIOUR

Diet
• Someone who is mindful, conscious and
aware
• Someone who seems to be addicted to the
digital world
• Someone who believes in self care
• Someone who wants to lead a healthy
lifestyle
• People who consume regular digital
content.
 USER PERSONA:
CONSUMER PYSCHOLOGY

Age Group: 16-45

Location: Metropolitan cities

Background:
• People with a considerable amount of free time
or income.
• Someone who is aware and conscious about
daily lifestyle choices, and must prioritize their
well-being at mind, body and soul.
 MARKET
RESEARCH:
MARKET RESEARCH
 MARKET
RESEARCH:
MARKET RESEARCH

DIGIMOOD
CONCEPT NOTE
Social media use and digital
content consumption have
been linked to depression,
anxiety and isolation.
- But nowadays digital content could make you
feel better, not worse. Digital content- when
administered properly can help us -
• regulate our digital diet
• administer the content intake
• boost emotional resilience
• combat cognitive diet
• maximize human health, potential and
happiness.
• uplift and motivate us
 - With an online platform in place, this
could be the next big thing on the market
that helps you elevate your mood.

- Digital nutrition is an understanding of the

impact that digital consumption has on
CONCEPT NOTE

your mental and physical health and is the

process of ensuring that consumption nourishes
your body, mind, health and relationships.

https://pin.it/7c3ndaC
VISUALIZATION
 WEBSITE IDEATION:

• Our website aims to build a community of

creators who strive to create emotionally
PROJECT IDEATION

uplifting and aesthetically pleasing content.

• It will provide the consumers a platform to

intake only positive content in the form of
small audio, or visual digital creation that’s
therapeutic.

• The website’s main aim instill that the user

controls their own mood, while we cater a
platter of feel good content to them.
 DIGIMOOD
LOGO
EXPLORATIONS: DIGIMOOD

DIGIMOOD
DESIGN GUIDELINES

DIGIMOOD
DIGIMOOD
 HOMEPAGE:

• The website will open with an animated

element related to DigiMood and a simple
SCOPE OF PROJECT

background, which will then expand to the

homepage.
• On the homepage, there’ll be various
clickable pastel coloured boxes displayed.
Each box will depict one particular mood.
• The user then can select the option (mood),
whichever they resonates with the most at
the moment.
Fig: Each box depicts a particular mood.
 CALENDER

LIFE COACHES
When clicked, the user will be shown a list
of coaches with their background, picture,
name and specialisation.
SCOPE OF PROJECT

To make the user experience more easy and

interactive, the website will have a calender
to show the relevant upcoming events and
experiences.
hbjjbjb bjkbkj hbjjbjb bjkbkj hbjjbjb bjkbkj
bkb v jhm bkl bkb v jhm bkl bkb v jhm bkl
kj bkb kj bkb kj bkb FUNCTION:

- To provide a place for users to book their

sessions with the life coaches.
 Nandini:

1. Digital Mindfulness to curb modern day

screen addiction.
2. How to create a mindful workspace

Diya:

OP-ED TOPICS: 1. Visual hunger isn’t always healthy: How

digital nutrition is directly linked to your
happiness
https://drive.google.com/drive/fold- 2. A productive diet: How digital consumption
ers/1oULC3sDhAdg2lu7cE_FuFmk8j3a21TYJ?us-
has limited our attention span and also
p=sharing
impacts our concentration power
Paridhi:
Turvi:
1. Using digital means to boost confidence via
1. You already are what you scroll through.
CONTENT CREATION

online communities
Digital Nutrition and Doomsscrolling
2. Finding a balance in digital diet to mind
2. Digital Nutrition a way to maximise emotional
motivation and inspiration.
self-reliance.
Jessica:
Lori:
1. Can technology help people in reliving
1. Digital nutrition can boost your confidence
Anxiety
2. Digital nutrition is therapeutic
2. Four ways Technology can make people
Happier.
 DOCUMENTATION

INFORMATION https://docs.google.com/document/d/1EAVX-
gWTUpiLZ13OJXqyRXphCfrtQzdpESxaHpTZyP9U/
ARCHITECTURE: edit?usp=sharing
INFORMATION ARCHITECTURE

MIRO MIND MAP UI KIT

https://miro.com/welcomeonboard/buA- https://drive.google.com/file/d/1DtNUUW1aM-
OkI8tchMslt8BFbclkyZeWyyi8hT2kxTydYCQZ6X- w5Ckwi_YjtHJD60Qvnu81uf/view?usp=sharing
7lGYPxpX38P7tcZ1YKLL2
 WEBSITE
PROTOTYPE
INFORMATION ARCHITECTURE

UI

https://xd.adobe.com/view/58e2a1bb-
4eca-4fb7-8196-f3b84f2e2f40-0db1/?-
fullscreen&hints=off
 WEBSITE
PROTOTYPE
INFORMATION ARCHITECTURE

UX

https://xd.adobe.com/view/5546c57c-947d-
428f-a6a3-beef9c23814e-0015/
 WEBSITE
PROTOTYPE
WEBSITE PROTOTYPE

MOBILE PREVIEW

https://xd.adobe.com/view/81c46aa0-5cfa-
4af4-b082-cfea6953875a-d497/