ACTIVIDAD DE PROYECTO 9. ELABORAR EL PLAN DE MERCADEO.

https://idoc.pub/documents/proyecto-9-6ng22g3wm6lv

AP09-EV04- “FORMATO BRIEF – CAMPAÑA PUBLICITARIA EN INGLES”.

APRENDIZ
CINDY TATIANA GAVIRIA RIOS

SERVICIO NACIONAL DE APRENDIZAJE SENA

GESTION DE MERCADOS (1749863) – MODALIDAD VIRTUAL
2019
 ACTIVIDAD DE PROYECTO 9. ELABORAR EL PLAN DE MERCADEO.

AP09-EV04- “FORMATO BRIEF – CAMPAÑA PUBLICITARIA EN INGLES”.

INSTRUCTOR
JENNY PERDOMO ARBOLEDA

APRENDIZ
CINDY TATIANA GAVIRIA RIOS

SERVICIO NACIONAL DE APRENDIZAJE SENA

GESTION DE MERCADOS (1749863) – MODALIDAD VIRTUAL
2019
1. Ingrese al objeto de aprendizaje: The Market Thing: “Creative Brief”. Lea
cuidadosamente el contenido de la sección “Let’s read”. Allí encontrarán
toda la información necesaria para desarrollar el brief recuerden que debe
contener:

a) Información de la compañía: Nombre y descripción de la actividad

económica.
Tienda Regala
4719 Retail trade in non-specialized origins, with the content consisting mainly
of products other than food, beverages and tobacco close.
This class includes:
Non-specialized retail establishments with assortment mainly composed of a
variety of new products, for household consumption and among which the sale
of food (food in general), beverages and tobacco, does not constitute its
predominant activity. They usually carry out this type of activity the so-called
general stores, miscellaneous, warehouses or department stores with diverse
assortment composed, for example, of clothing, footwear, furniture, appliances,
hardware, cosmetics, jewelry, pharmacy products and drugstore, sporting
goods, among others. Normally, these goods are marketed in different sections
or departments that operate under the direction of a central management.
• It includes the establishments called bazaars, cacharrerías, quincallerías, with
diverse assortment of merchandise such as cosmetics, school articles,
haberdasheries, cards, toys, fantasies, among others.

Historia
biodegradable gift shop, was born with the idea of carrying the needs of people
in the package to give a detail with a lot of personality, to give to the personal
the possibility of choosing between colors, patterns and sizes of the bags, in
addition to this of porder give special care to the environment, since today is a
very worrying issue the pollution that is generated day by day.
This is a project idea that was given from the year 2018, in the technology
market management, thought in an idea that in addition to taking a product and
cover any need that could help the environment. This is something of history
because the biodegradable gift bags were created and because the idea came
out.

Tipo de publicidad que han usado hasta el momento.

Promote the products that have become the showcases is also done in the
middle of advertising, is promoted in sales, the different means of
communication are used, such as social networks, are published in the register
where the time is indicated opening and closing. It can also be a good day for
every day, such as people who buy more than the bags, if it is a small bag,
each one. The months will be a raffle to win a prize will be handed over two
people the winner can choose the design will also be participating in the events,
a poster will be made with all the information of the products. Products, POP
material this would generate us to increase the image of the product and
increase the amount of sales.

b) PRODUCTO O SERVICIO
Descripción detallada del producto o servicio con todas sus características
principales si es un producto debe incluir: características físicas y químicas,
ciclo de vida, beneficios, legislación, empaque, precio
The bags of biodegradable gifts have characteristics such as: 100%
biodegradable, a shorter packing time and easy stacking of the products, it is
wider and more stable, it allows to make purchases in a simple way, they are
safe for children and animals, they are a medium of responsible communication,
The packaging is made with the material pact earth (cane), The glue are a
water base, Sewing with 100% cotton materials, Vegetable-based lithographic
inks, Special anti-grease and anti-moisture papers without paraffin or waxes
The standard applied to the packaging for biodegradable gift bags is the
Colombian technical standard NTC 6019, which reads as follows: "The
Colombian Environmental Label for pulp, paper and cardboard and derived
products seeks to be an instrument of competitiveness for the sector, taking into
account account that there is a segment of the population that prefers to
consume products that, having similar performance characteristics, generate
lower environmental impacts, especially taking into account the environmental
impacts that can be generated in the transformation of the raw materials used in
the manufacture of pulp, paper and cardboard and derived products. The
environmental seal also seeks to become a tool for access to new markets in
the international arena.
Your prices would be the following
SMALL GIFT BAG SMALL 1500
SIMPLE GIFT BAG MEDIUM 2,000
SINGLE GIFT BAG 3.000
GIFT BAG WITH SMALL MOTIVES 2.000
GIFT BAG FOR MEDIA 3,500
GIFT BAG WITH BIG REASONS 5.100
GIFT BAG WHOLE FUND 1,900
GIFT BAG FOR MEDIUM 3,500
GIFT BAG FOR LARGE ENTIRE FUND 4.100

1. Escuche la publicidad radial en la sección “Let’s listen”. Después de

escucharla conteste las preguntas de comprensión. Pegue una captura de
pantalla en cada respuesta correcta en el documento.
3. Descargue el material “Guidelines for creating an advertising campaign”,
ubicado en la sección “Let’s listen”. Escriba una publicidad radial para el
producto o servicio de su proyecto de formación.
Ift store dedicated to the sale of biodegradable bags has incredible prices, you
can find a great variety of the best in bags with different styles, and always
accommodating your needs besides taking care of the environment we are
located in the main park of Rionegro cl 50 n 50 – 53. We are waiting to assist
you in the best way.

5. En la sección “Vocabulary” empareje la palabra en inglés con el concepto

correcto. Tome capturas de pantalla de cada grupo de palabras correctamente
ubicadas y agréguelas al documento.