Assignment

Sales managment

Syed zain abbas zaidi

Product:
Ready to cook food:
Foods produced with the intention of being heated/cooked to a certain internal core temperature
by microwave, oven, or stovetop, such as frozen pizza, most frozen veggies, frozen
microwavable meals, or ready-to-bake cookie dough, are examples of ready-to-cook foods.
There are several brands operating in Pakistan which are providing read to cook meals for
example K&N’S,Suffi,Big bird etc so ABC’s model is applied on ready to cook food below:
1.Analysis of need:
Need analysis is an important factor in selling a product to the customer, if need analysis isn’t
done right then you cannot sell the product to customer regardless of how much you spend in
marketing of the product or persuading a buyer face to face. According to an article in Forbes
The urge for convenience will not vanish in the future. "Consumers desire meals that are quick
and easy to make without losing flavor." In order to fulfil the desire for convenience, the future
of food will increasingly center around technology. People lead busy lives and desire solutions to
simplify and streamline their lives, whether they order food via a smartphone app or a firm
orders lunch for hundreds of employees.
2.Present product benefits:
A sales person should always tell products benefits instead of the features because telling product
features isn’t appealing to the customers but if customers are told about the product benefits and
how they full fill their needs. There are high chances that customer will be willing to commit.
For example, K&N’S have the following benefits:
 Time saving:
One of the most obvious advantages of readymade meals is the ability to save time and energy
that cooking requires. Shopping for groceries is time consuming in itself, as is the process of
preparing and cooking the food, then cleaning up afterwards. Dining out may appear to be a
handy alternative, but unlike cooking a ready-made meal, eating out may be time consuming and
frequently expensive. Setting aside an hour or more in the evening for a dinner to be cooked,
served, and consumed is just not a luxury for many busy individuals.
 Convenient:
Ready-to-eat meals may be cooked and consumed at any time of day or night. This is especially
useful for folks who work late nights or other unusual hours, or who just prefer to eat whenever
it is most convenient for them. When you buy food this way, you can consume it whenever - and
however - you choose.
 Stress free:
Food may be a cause of irritation and worry, especially if you are in charge of feeding a family
with diverse tastes and preferences. Choosing what to eat each night may be stressful for those
with hectic schedules, especially if you are responsible for feeding more than just yourself, such
as a family. An entire family may dine together at the same time with various items on each
person's plate with ready-made meals - without having to make several meals.

3.Gain commitment:
You gain commitment from the customer that they will buy our product as it’s benefits full fill
their need and once the seller gains the commitment. They will let the customer from where they
can buy their product from for example in case of K&N’S customers can directly get them
delivered. Their products are available in different retail outlets and their own company stores.
4.Service:
After sales services are very important for long term relationship so after customer buy the
product different loyalty programs after sales services can contributes to long term relation of
sales person and the customer
Example:
Loyalty card given to customer when they buy from K&N’s is a very good example of after sales
services or helpline were any problem related to food is catered. There are videos that are on
K&N’s website that shows how their products can be used differently in different recipes.
Citation:
https://www.forbes.com/sites/lanabandoim/2019/02/25/the-future-of-food-predictions-from-4-
industry-ssleaders/?sh=4ed32cf61ab3
https://www.viw.com.au/index.php/food-beverage/9727-advantages-of-ready-made-meals