BGMEA UNIVERSITY OF FASHION &

TECHNOLOGY
(BUFT)

Product Development Final Report Submission

Course Title: Product Development (Apparel)

Course Code: AMM3205

Submitted by: Submitted to:

A. H. M. Golam Dastigir Susmita Roy Prianka
ID-181-028-111 lecturer department
Syed Mahir Ali of AMM (BUFT)
ID-181-027-111

Date:18-12-2020

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 Table of content

Topic No Topic Name Page No

1. Introduction to product development 3

2. Trend Analysis Report 4-14

3. Brand description 15
∙ Brand name with brief & its tag life
∙ Brand logo

4. Client profile 16

5. Theme board with brief 17-18

6. Mood board 19-22

7. Design development of Woven shirt (DD Sheet) 23-32

8. Selected final garment for submission 33

9. Raw materials details for final dress 33

10. Tech pack of final garment 34-43

∙ Front page with flat sketch
∙ Construction details
∙ Colour chart of fabrics
∙ Spec sheet
∙ Point of measurement
∙ Material list with quantity & location
∙ Fabric details with swatch
∙ Trims details
∙ Accessories details (Hangtag and others)

11. Cost sheet of final garment (Total costing including raw 43

materials, trims, CM cost and other cost)

12. Sample of final garment 45-56

13. Photo shoot of the garment 57-60

14. Conclusion 61

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Introduction to product development

To accomplish success in today’s competing international market, companies are

progressively developing new products. The link between problem and solving efficiency
is the growing interesting factor for any company. Without innovation in business, the
marketers cannot grab the attention of buyers. The apparel industry is always seeking
information of operation to execute in mass customization. The RMG industry had to work on
short lead time, price, and quality products and so on with special attention to build a long term,
successful & sustainable industry. Within this competition, consumers have become
more changeable in their preferences and more difficult to forecast. That’s why the apparel
industry had to redesign the Design & Product development process for mass production. The
concept of design & product development (DPD)in RMG industry is still new. In today’s
competitive market DPD can work as a key to solve problems. To become successful in todays’
globally integrated world, apparel manufacturers are trying to be more efficient, more flexible.
Firms must develop new products for international markets as it is the key drivers of business
in today’s competitive environment. To ensure the long-term sustainability of the Bangladesh
RMG industry as a prominent supplier in the global market, the product and market
composition needs special attention. Product quality, innovativeness, design, distribution
networks etc. are considered to measure completeness of any industry. The RND
(Research & Development Department) not only fulfil customers demand but also offers
different range of collection and make different strike off of embellishment like print,
embroidery patchwork etc.

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 Trend Analysis Report

Men’s Style Trend Concept S/S 21

● Transform - where Designs reconcile past and present, light and dark & nature
and technology to create a sustainable fashion concept for the future.

Main features of Men’s fashion S/S 21-In the trend of S/S Men’s fashion 21
“Transform” we found that menswear moves in this Direction where designs combine
technology with nature to create a sustainable fashion look.

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 ● Smart looks will get smarter: In general, smart casual
means neat chinos or a pair of dark-coloured jeans with
a shirt, a blazer and a pair of leather shoes. Your outfit
should be well-fitting but slightly less formal than a
business casual business professional style.

● Lighten garment’s layers: Lightweight fabrics and garment’s constructions is

the key for summer utility looks and layered style. Here, transparency trends
can be created with technical sheers and layered photo prints.

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 ● Be proactive with sustainability: Here we see trends for utility clothing for
sustainable fashion. For example: Safari jacket, Cargo pant and chore jacket.

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 ● Design customization and up cycling: It is observed that taste for
customization and up cycling fashion is growing within menswear –especially
for Technical utility clothing.

● Trans formal wear:

Younger generation’s moves from street wear to tailoring and hybrid

looks. Functional features in formal wear are taken from sportswear.
Such as the blazer with high-performing, moisture wicking or anti-
crinkle fabrics.

Modern Mariner
Suggested theme:

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 ● Classic nautical themes, inspired by patterns and textures of nature and the
sea.
● Sea beauty
● Sea life creature
● Fish

● Fish & trawlers.

● Textural camouflage
● Pictorial prints

Suggested colours: Navy, indigo, and foggy neutrals

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 X-Ray Vision

This theme shows a hyper-modern perspective on casual and sportswear

styling by exploring layered transparency

● Here silhouettes for shirts, shorts should be lightweight with

layered prints and printed sheer fabric.

Suggested theme:

● Photogram techniques
● Digital prints with alien textures

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Outdoor Oddity

Suggested theme:

● Outdoor heritage place

● Classic heritage materials

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 Neo classical Suggested theme:
● Classic costume
● Street wear

Confident check: Focus on classics with a twist – think huge scale bicolor ginghams,
amplified madras, and classic tartan checks, updated or subverted with mismatched panels,
heavier yarn interest, or smoother, more technical sporty looks.

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Customized colour: Use simple fabrics such as lawns, cambric’s drills, twills and
chambrays, and take a sustainable approach to colour. Example include emulating dip-dye
and bleach laundries using photographic printing; using up waste dyes; hand-printing and
roller-printing with eco and vegetal dyes; also, we get to see more customized colours.

Reflective Shine:

Create simple bicolour tonic fabrics with more laundered taffeta touches, and develop softer
twill and satin weaves for a relaxed but luxurious hand-feel. Use reflective inclusions to give
fabrics a changeable character under different lighting conditions. Breathable, rain-proofed,
packable and washable benefits are a must here.

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Start-up uniform: Combine classic tailoring, denim and work wear to create a new everyday
office uniform, which feels smart without adhering to specific dress codes.

Soft-focus geometrics: Geometric tile patterns will move beyond their traditional territory of
neck wear and vintage shirting to make waves in sports and street wear.

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Hyper camouflage: Experiment with a mixed-media jacquard approach by overlaying classic
twill and herringbone visuals with camouflage and animal-skin motifs (for example, leopard
and zebra). Similarly, and prints and embroideries to classic camouflage patterns for a thrifty
mix and match collaged approach.

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 Brand description
(Brand name with brief & its tag line)
Brand name Logo Presentation:

Our brand name is “Creative” and our tag line is “Beyond Your Innovation”. We have
developed our Shirt design from this inspiration.

Brand Logo

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or

possibilities. In order to be creative, we need to be able to view things in new ways or from a
different perspective.

That’s why we have developed our shirt’s design by generating or recognize ideas, alternatives,
or possibilities.

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Theme board with brief

Our first theme name is “Touch of The Flower”. We have developed our five Shirt design
from this inspiration board.

Touch of The
Flower

Flowers are one of nature’s most beautiful gifts to man and it would not be wrong to say that
the blooming of a flower in itself symbolizes life. Once a flower blooms, everyone attracts by
the colour of the flowers. Since flowers have been used over the ages for decoration as well,
many types of flowers are grown in house gardens and nurseries. Florists sell beautiful
bouquets of these all around the year. Different types of flowers are found all over the world
and many of them have varieties of rare collars.

That’s why we have developed our shirt’s design by using different kinds of floral collars,
shape, figures etc. according to this inspiration board.

Our last theme name is “Back to Ikat”. we have developed our other five Shirt
design from this inspiration board.

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 Back to Ikat

Inspiration board

Ikat is a dyeing technique used to pattern textiles that employs resist dyeing on the yarns prior
to dyeing and weaving the fabric. In ikat the resist is formed by binding individual yarns or
bundles of yarns with a tight wrapping applied in the desired pattern. The yarns are then dyed.

Ikat is produced in many traditional textile centres around the world, from India to Central
Asia, Southeast Asia, Japan, Africa, and Latin America.

Then it come to our mind that we can develop our product by busing this theme and we have
designed according to this theme. It’s all about traditional ikat.

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Mood board #1

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Mood board #2

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 Design development of Woven shirt (DD Sheet)

Developed Products

Spread collar
Regular
Dress
Pocket

Circular Black
Button

Check pattern
made with shape

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Developed Products

All Over Floral

Print

Circular White
Button

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Developed Products

Stripe
design

Button Square
Cuff

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Developed Products

Flap with
Button

Horizontal Yoke
with solid
Colour

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Developed Products

Regular Dress
Pocket with Flap
Regular Check
design

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Developed Products

Spread collar

Check
Design

White circle
Button

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 Developed Products

Regular
Dress
Pocket

Square
Cuff Stripe

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Developed Products

All Over Print

Regular pocket
Solid colour

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Developed Products

Spread Collar
Regular
Dress
Pocket with
Flap

Check with
Ikat Design

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Developed Products

Circular
Black Button

Folded
Sleeve
with
Belt

Stripe with Ikat

Design

Here, these are the design developed products that we have made. In these products we
mainly focused on the print and the structure of the fabric like stripe or different kinds of
checks.

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 Selected final garment for submission
Our theme name is “Back to Ikat”. we have developed our selected Shirt design
from this inspiration board.

Spread collar

Solid color
pocket

Check
Design

Square
Cuff White circle
Button

Raw materials details for final dress

NO. MATERIALS
1. Check design fabric
2. Solid colour fabric
3. Interlining
4. Sewing thread
5. Label
6. Tags
7. Button
8. Packing bag
9. Cartons

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 Tech pack
Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Sample Size M

Flat sketch

Front
Solid colour
Spread collar

Long sleeve

Solid colour regular pocket

Solid colour placket

14L plastic white button

¼ stitch

Back

Ikat all
over print

Solid colour
regular cuff

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Colour Chart

Pantone 287C

Pantone 7243C

Pantone 7416C

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Spec sheet

SL. NO Point of measurement Size

CM
1 ½ chest 51
2 Waist 50
3 Bottom 52
4 Total length 73
5 Sleeve length 50
6 Sleeve width 18
7 Cuff hight 17
8 Cuff width 13
9 Button Placket width 4
10 Collar hight 8
11 Collar width 40
12 Armhole round curve 58
13 Pocket hight 5
14 Pocket width 2
15 cuff placket length 9
16 cuff placket width 1.5
17 Distance between button 3.5

18 Bicep’s circumference 17

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Points of measurements

15
8

11

14
12
17

4 13
9
5
2

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Material list with quantity & location

ACCESSORIES QUANTITY LOCATION

Main label 1 Inside neck

Care label 1 Inside side seam

Hang tag 1 With the placket

Button 12 6 buttons on placket, 3

buttons with each cuff

Fabric details with swatch

100% Cotton all over print fabric 100% cotton solid colour fabric

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Accessories details

Plastic cord
Front Back

Height

3.5
inch

Width 1.75 inch

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Accessories details

Zipper Poly Bag

100% Reusable

15
inches Go Green

10 inches

Carton measurement:
Length: 40 inches
Width: 30 inches
Height: 25 inches
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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Trims details

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 Brand Name Creative Style no. 16210dx
Designed by MAHIR & DASTIGIR Product Men’s shirt long sleeve
Season Summer 2021 Trims details

Care label
position

Cost of the final garments

Item Price
Fabric 1000tk
Labour Cost 300tk
Trim’s cost 50tk
Accessories cost 50tk
Total 1400tk

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Sample of the final garments

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 Photo shoot of the garment

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 Photo shoot of the garment

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 Photo shoot of the garment

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 Photo shoot of the garment

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 Conclusion

To accomplish success in today's competing international market, companies are progressively

developing new products. The link between problem and solving efficiency is the growing
interesting factor for any company. Without innovation in business, the marketers cannot grab
the attention of buyers. The apparel industry is always seeking information of operation to
execute in mass customization. There is a huge benefit of expansion of design and product
development section for a sustainable readymade garment (RMG) in Bangladesh.

In this course we have learned the whole process of developing new product and understand
the whole process. Now we can figure out the process of developing a new garment. From
inspired “Ikat” we developed a new men’s woven long sleeve shirt mainly focusing on ikat
printing. From this course we learned collecting inspiration, sourcing and many more. This will
help us for our future career in RMG sector.

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