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  • Overall Marketing Strategy

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    Adil Chaudhry
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    The company must decide on its overall marketing strategy before setting price, as price is only one element. The overall strategy may be built around the company's price and value story. For example, grocery retailer Trader Joe's strategy focuses on offering unique products at reasonable prices.

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    The company must decide on its overall marketing strategy before setting price, as price is only one element. The overall strategy may be built around the company's price and value story. For example, grocery retailer Trader Joe's strategy focuses on offering unique products at reasonable prices.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views1 page

    Overall Marketing Strategy

    Uploaded by

    Adil Chaudhry
    The company must decide on its overall marketing strategy before setting price, as price is only one element. The overall strategy may be built around the company's price and value story. For example, grocery retailer Trader Joe's strategy focuses on offering unique products at reasonable prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Overall Marketing Strategy, Objectives, and Mix Price is only one element of the company’s broader

    marketing strategy. So, before setting price, the company must decide on its overall marketing strategy
    for the product or service. Sometimes, a company’s overall strategy is built around its price and value
    story. For example, grocery retailer Trader Joe’s unique pric

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