Professional Documents
Culture Documents
Occurrence of Nonverbal and Elaborates the influence of Culture and Gender on the
Verbal Miscommunication due to Dimensions of Communication.
the influence of both Culture and
Gender.
Verbal and Nonverbal Explain verbal and Nonverbal Miscommunication.
Miscommunication
2. What is a message?
A. communication information
B. a bill to be paid
C. a promissory note
Instruction: Write True if the statement is true. If not, change the underlined word or
phrase that makes the statement erroneous with the correct one.
Activity: Introduce yourself within 1 minute. Take a video of yourself and watch it
afterwards. Then, take a video of yourself again saying the same words. But this time
without a time limit. Compare the two videos.
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This module aims to acquaint the student on what communication really means, how
important it is in our day-to-day living and how we can cope with the demands of
effective communication.
This will help students understand the importance of good communication skills at home,
school, and at work. It will also provide them with opportunities to continually improve in
the acquisition and application of communicative skills through active and interactive
engagement in the activities prepared for you.
This module contains essential learning competencies necessary for the development of
clear and effective communication. The lesson jump-starts with the basic definition of
communication, down to its nature and processes that will help students achieve their
role as an effective communicator.
Students, read thoroughly this Module and follow the given instructions for use. This
module was designed to provide you with meaningful opportunities for guided and
independent learning. Work on your own pace. There is no need to hurry. You may work
enthusiastically to come up with a better output. It is good to monitor your own progress.
Finally, be responsible for your own learning as you complete the given tasks. Your
academic success lies in your own hands!
Man needs to communicate to understand, live, grow, and survive. So, if communication
is so important to us, then what is communication?
Admittedly, all of us are born with the ability to speak, we have the necessary speech
organs, We have the capacity to learn language. And yet, just because we can run does
not mean we can join a marathon anytime we like. Just as we need to prepare before
running a marathon, we have to prepare before communicating with anyone. We have
to learn about COMMUNICATION, its concepts, process, and elements. We have to learn
the effective and ineffective ways of communicating. Most of all, we have to practice,
practice, and practice!
WHAT IS COMMUNICATION?
• Comes from the Latin term “communis” which means to share and inform ideas,
feelings, etc. The Latin word ‘communis’, which means ‘commons’. To be
common means “to come together” or “to commune”- “to share something in
common”.
• Communication is a two-way process of reaching mutual understanding, in which
participants not only exchange information but also create and share meaning
within and across channels, contexts, media, and cultures.
• It is a dynamic interactive process that involves the effective transmission of facts,
ideas, thoughts, feelings and values.
• It is also symbolic because it involves not only words but also symbols and gestures
that accompany the spoken words because symbolic action is not limited to
verbal communication.
• It is not passive and does not just happen. Individuals actively and consciously
engage in communication to develop information and understanding required
for effective group functioning.
Almost everything that each of you has done or encountered today may be considered
communication.
NATURE OF COMMUNICATION
2. Communication is much more of an ART than a science. There is no right or wrong way
to communicate – no set of absolute rules to be followed but there are underlying
principles to guide us into effective communication.
6. Communication is irreversible. This means that what you have said can never be
unsaid.
PRINCIPLES OF COMMUNICATION
✓ Ethical ✓ RESPONSIBLE
PROCESS OF COMMUNICATION
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What are the perceivable forms we can use in the communication process?
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Which do you think is the best form of message to be transmitted to the receiver? Why?
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Developing the Message. After encoding, the sender gets a message that can be
transmitted to the receiver.
What medium do you prefer to use in most of your communication activities? Why?
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Selecting the Medium. Medium is the channel or means of transmitting the message to
the receiver.
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Transmitting the Message. In this step, the sender actually transmits the message through
chosen medium. In the communication cycle, the tasks of the sender end with the
transmission of the message.
Which among the forms of receiving message is mostly used in your day to day
communication?
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Receiving the Message. This stage simply involves the reception of sender’s message by
the receiver. The message can be received in the form of hearing, seeing, feeling and so
on.
What is the role of “decoding” in the communication process? How can it be helpful for
both the speaker and the listener?
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DECODING. Decoding is the receiver’s interpretation of the sender’s message. Here, the
receiver converts the message into thoughts and tries to analyse and understand it.
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Providing Feedback. It ensures that the receiver has correctly understood the message.
It’s now time for you to provide your own example. Follow the process above in
developing your examples from steps 1 to step 8.
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What comes into your mind when you hear the word “model”? How is it related to
communication?
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MODELS OF COMMUNICATION
Many authors and researchers have come up with their own models based on what they
want to emphasize as being an important component of communication. These
communication models are conceptual models.
• Conceptual models are structures that simplify the explanation of how something
or how a system works.
The linear model was the first kind of model that experts have made to understand the
process of communication. It has improved and has been updated over the years. The
following are the remarkable characteristics of the linear model:
• Unidirectional
• Simple
• Persuasion not Mutual understanding.
The first three characteristics emphasize the lack of feedback in this model which has
been criticized as a missing element in the communication process
• Values psychological over social effects: This model focuses more on the
psychological effects (such as understanding the messages) rather than the social
effects (like building the relationship among communicators).
The Shannon-Weaver model (1949), also known as the transmission model and the
mother of all communication models is one best example of a one-way or linear process
of communication consisting of five elements which have been criticized for missing one
element in the communication process, feedback.
Think of a scenario applying and reflecting this linear model of communication. Illustrate
it using the same model.
Illustration:
Scenario:
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The Shannon-Weaver Model acknowledges only 5 elements in the linear process and
noise is a kind of disturbance coming from people, the environment, internal knowledge,
beliefs, etc. which hinders the receiver from getting and understanding the message.
This is often called the Telephone Model because it is based on the experience of having
the message interfered with by “noise” from the telephone switchboard back in 1940s.
The Transactional Model of Communication illustrates how the sender and receiver take
turns in conveying and receiving messages and are called as “communicators.” The
sender and receiver’s roles are reversed each time sending and receiving messages
occur at the same time. Since both sender and receiver are necessary to keep the
communication alive in Transactional Model, the communicators are also
interdependent to each other. Thus, if the receiver is not listening to the sender,
Transactional Communication is not possible.
Frank Dance (1967) introduced the Helix model that best illustrates the Transactional
Model by showing how the development of communication is based on previous
experiences or behaviors as well as how the knowledge-base of a person deepens and
expands throughout life. He emphasized, “that communication while moving forward is
at the same time coming back to itself and being affected by its past behavior…”
Dance’s model also shows how the external and internal factors that are learned
throughout life influence the person’s understanding of a message.
1. Communication evolves from the very first day (origin) until the existing moment.
3. Concept of time.
How does the second model of communication look to you? Do you think the second
model is better than the first model? Why or why not?
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• This model, also known as the convergence model or the Schramm Model of
Communication emphasizes the coding and decoding elements of the process
which also focuses on the message exchanges between the sender and receiver
and vice versa. Rather than linear or a one-way process, communication is a two-
way street, with a sender and a receiver.
• Wilbur Schramm introduced the interactive communication model where he
emphasized the need for the source to encode the message as well as for the
receiver to decode the message.
• Wilbur Schramm is considered the Father of Mass Communication. He came up
with five models, but the Schramm Model (1995) we are concerned with is the
concept that explains why communication breakdown occurs. Schramm asserts
that communication can take place IF AND ONLY IF there is an overlap between
the Field of Experience of the Speaker and the Field of Experience of the Listener.
So those are the 3 standards models of communication. Let’s have the other models of
communication.
1. Aristotle’s Model – This illustrates communication at its simplest form. The 1 st and
earliest model is that of Aristotle, who was a teacher of Rhetoric and even put up
an academy to produce good speakers. Although Aristotle focused on the
speaker and the message, the most important part in his model is the SETTING
where the Listener is situated. It is the setting that dictates the Message.
The three settings in Aristotle’s time were Legal, Deliberative, and ceremonial. The
legal setting meant the courts where ordinary people defended themselves
(because there were no lawyers then). The deliberative setting meant the political
assemblies, the highest of which was the Roman Senate. The Ceremonial setting
meant the celebrations held when they won a war, when they lost a leader or had
a new one, and when they welcomed a visiting leader from another kingdom or
country. Such occasions called for speeches of welcome, poems of tribute or of
eulogies, and poems of lament. Aristotle’s model was a speaker-centered
communication.
The David Berlo’s Model was useful for the post-World War II world of
communication for several reasons:
1. The idea of “source” was flexible enough to include mechanical electronic, or
other nonhuman generators of messages.
2. Message was made the central element, stressing the transmission of ideas.
3. The model recognized that receivers were important to communication for
they were the targets; and
4. The notions of “encoding” and “decoding” emphasized the problems we all
have (psycholinguistically) in translating our thoughts into words or other
symbols and in deciphering the words or symbols of others into terms we can
understand.
The model was and is still popular. It does, however, tend to stress the
manipulation of the message-the encoding and decoding processes. It implies
that human communication is like machine communication; like signal sending in
telephone, television, computer, and radar system. It even seems to stress that
most problems in human communication can be solved by technical accuracy-
by choosing the “right symbols” preventing interference, and sending efficient
messages.
Those are the models of communication that will guide you in understanding the
elements of communication that will be discussed in the next lesson.
Self-checking:
Great job! You have completed the lesson successfully! Before going to the next lesson,
shade the star that best shows your learning experience.
I have understood the lesson well and I can even teach what I
learned to others.
I have understood the lesson but there are still other things that I
need to review and relearn.
If you checked the first icon, you are ready for Module 2. If you have checked the second
icon, you need to review the things that you need to relearn. If you have checked the
third icon, it would be best if you read more and ask help from your teacher, parents, or
peers in clarifying the lessons that you find difficult.
Diagram: MODEL 1
MODEL 3 MODEL 2
Discuss the striking differences, similarities and characteristics among the models.
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Deadline:
Instructions:
1. Go back to your memory lane and recall a situation when you sought for a piece of
advice from a friend.
C. Why do you think your friend was able to give you that piece of advice?
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3. How does the field of experience make communication better and more effective?
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Deadline:
2. It is your first time in Manila. Unfortunately, you lost your phone that’s why
you cannot contact your friend who is supposed to fetch you. How will you
talk with the strangers to help you about this?
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3. You were a candidate for the SSG Election. How will you persuade your co-
students to believe and vote for you?
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4. Your teacher gave you a project. You submitted your work but your
teacher insisted that you really did not submit it. How will you tell your
teacher that you have already submitted it?
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Deadline:
3. It is the medium that transmits the signal from the transmitter to the receiver.
a) The channel b) messenger c) receiver d) television
7. Transactional Model says people can be both sender and receiver, is proposed by:
a) Osgood b) Schramm c) Shannon d) Weaver
9. Which of the following is NOT true of the Shannon Weaver Model of Communication?
a) message does not consist of written and spoken words b) the model does not
introduce the concept of noise. c) It is a two-way process d) all of the above
10. The following are the main elements of Wilbur Schramm's simplified communication
model (1954), except;
a) barrier b) speaker / Source c) channel d) receiver
1. This communication model illustrates how the sender and receiver take turns in
conveying and receiving messages and are called as “communicators.”
a) Linear b) transmission c) transactional d) interactive
2. Frank Dance introduced the Helical model under this model of communication.
a) Linear b) transmission c) transactional d) interactive
5. This Transactional Model that shows the development of communication on how the
knowledge-base of a person deepens and expands throughout life is introduced by:
a) Wilbur Schramm c) Frank Dance b) Shannon-Weaver d) Wilbert Schindler
7. In this model of communication, the roles of the sender and receiver are reversed each
time sending and receiving occurs at the same time.
a) Linear b) transmission c) transactional d) interactive
10. These characteristics emphasize the lack of feedback in the Linear Model of
Communication, except:
a) It is a simple communication act b) has one-way communication c) It values
psychological more than social effects d) It focuses on persuasion rather than on mutual
understanding.
See you!
Books/E-books:
Flores, Ramona (2016). Oral Communication in Context. Manila Philippines: REX Book
Store.
Dapat, Jose Rizal O., Sadorra, Bryan Eli B., and Lumabi, Bethany Marie C. (2016). Oral
Communication in Focus. Quezon City: Lorimar Publishing, Inc. Quezon City, Metro
Manila. ; P38-54.
Diaz, Rafaela Hernandez. (2014). Speech and Oral Communication for College Students,
Revised Edition. Quezon City: National Bookstore.
Flores, C.and Lopez E. (2008). Effective Speech Communication 5th Edition. National
Bookstore: Philippines.
Sipacio, P.J.F. & Balgos, A.R.G. Oral Communication in Context for Senior High School.
Types of Speech Styles. p35. 2016. C&E Publishing Inc. Quezon City, Philippines.
Web links/Videos:
http://cape-commstudies.blogspot.com/2011/10/communication-process.html
https://courses.lumenlearning.com/publicspeakingprinciples/chapter/elements-of-the-
communication-process/
https://oralcom.wordpress.com/