Topic # Establishing psychological relationship between

female customers and retailers

1. Customers evaluate products to obtain the best bargains and cheapest prices

 Low-price shoppers
 Convenience shopper
 Social shoppers
 Intense-Social shoppers

Ans: Low-price shoppers

2. Psychological Continuum Model (PCM) includes all stages except

 Attachment
 Allegiance
 Interest
 Awareness
 Attraction

Ans Interest

3 ……………….who discover new products unique product demonstrations and store atmosphere make
shopping experience enjoyable

 Experiential shoppers
  Low-price shoppers
 Convenience shopper
 Social shoppers

Ans: Experiential shoppers

4 .In cultures, purchasing decisions of people are less likely to be affected by thoughts and viewpoints
of others surrounding them

 Individualistic Culture
 Clan Culture
 Adhocracy Culture
 Collectivistic Culture

Ans individualistic

5. Which Model argues that the psychological relationship between a sports fan and a sports team

 Psychological Continuum Model (PCM)

 Process Model for Customer Journey and Experience
 Model for Cognitive
 Consumer Decision Journey Stages

Ans: Psychological Continuum Model (PCM)

6. Cultures abundance of concern is given to what is socially acceptable

 Individualistic Culture
 Clan Culture
 Adhocracy Culture
 Collectivistic Culture

Ans: Collectivistic Culture

7. A staged approach that is useful for analyzing individual’s involvement in a recreational activity

 Psychological Continuum Model (PCM)

 Process Model for Customer Journey and Experience
 Model for Cognitive
 Consumer Decision Journey Stages
Ans: Psychological Continuum Model (PCM)

8. Hedonic values are associated with

 Excitement and pleasure

 A desire for pleasure
 Love is more valuable than pleasure
 All human beings have a social instinct

Ans : Excitement and pleasure

9. All of the Following are the stages of Classical Model of Consumer Behavior

 Awareness and attraction

 Opportunity recognition,
 Information search,
 Evaluation of alternatives,

Ans Awareness and attraction

10. Higher the product -------------- the stronger will be the intention to purchase, because customers
feel that a known brand is more reliable compared to an unknown one

 Awareness
 Attraction
 Attachment
 Allegiance

Ans Awareness