Decoding a job
description
A typical job description
Digital Marketing Assistant
We are recruiting for a Digital Marketing assistant for
our growing pet food business. You’ll help create digital
marketing campaigns to drive online sales. This is a
varied role working alongside the sales and operations
teams and reporting in to the Marketing Manager. 
Key responsibilities
1. Generate reports of paid media campaigns, and
monitor and manage them to optimise their
performance  out how well posts and adverts are performing - e.g.
2. Assist in the creation and maintenance of online
content, including keyword-rich text, to enhance the
company website   search tools will help you include the most relevant
3. Monitor, create and schedule written content on
LinkedIn, Twitter and Facebook as well as sharing
news, video and images.  posts that are appropriate for the different
4. Contribute to project planning and project
management; provide administrative support around
events, internal communications and marketing
mailings   minutes after meetings.
"Owl"
Key Skills
5. Team player with good verbal and written
communication skills  Talk about situations of when you've worked as part
6. Administrative skills with strong organisational
and prioritising abilities, an eye for detail and the
ability to multitask ef ciently to meet deadlines
7. Social media experience (Twitter/ LinkedIn/
Facebook)
8. Knowledge of Basic HTML Code (desirable)
9. Familiarity with Google Analytics (desirable)
Think about...
It's an 'assistant' position, so likely to be entry-level!
What does this mean?
1. Generate reports 
Using Google Analytics or other similar tools, nd
how many people are liking or sharing it, or how
many click on "buy". 
Try to prove that you have some numeracy skills       
! and can handle data.
2. Assist in creation of online content
This can be written word, video or photo. Keyword
words so that your content will show up high in
search results when people are searching online. 
!  Good to mention experience of writing articles
etc., or taking high-quality photos/ videos.
3. Monitor, create and schedule written content
This involves creating and scheduling Social Media
channels. You might also be asked to reply to
customer comments on Social Media. 
! Talk about your knowledge of and relevant       
experience with the mentioned social
media channels.
4. Project Management & Administrative support
This can for example mean updating project plans,
scheduling meetings or taking and sending round
 
! For admin tasks, it's important to provide
examples you're detail-oriented and well-
organised.
What's a good example?
5. Team player
of a team - for example, in previous jobs, sports, a
band/ orchestra etc. How did you ensure you work
well together with your team mates?
6. Administrative Skills/ Time Management
The words "multitask", "prioritise" and "meeting
deadlines" show that your work is likely to be time-
sensitive and that you have to be able to manage
some stress. Think about examples of when you've
met dif cult deadlines, juggled lots of different
projects and worked well under stress.
7. Social Media experience
Try to show how you're actively managing and
updating your Social Media pro les with your own
content (written word/ photos/ videos), or how
you've created content for different audiences or
purposes before. If you have a large number of
followers, or have ever successfully used Social media
to promote events/ campaigns/ fundraisers etc., this
is de nitely worth mentioning.
8 & 9. Knowledge of HTML & Google Analytics
Don't get discouraged if the job description includes
tools that you're not familiar with as "desirable" or
"advantageous". You might be able to learn them on
the job. Read up on what they're used for before your
interview and emphasise that you're keen to learn.