Article 1 – Customer satisfaction with online food ordering

The growth in demand for online food ordering has redefined the food ordering industry and has
increased the competition among the players. This article brings out the relationship between
customer satisfaction and the service provider quality. This articles shows an effective market
research process to bring out this relationship. The findings from this study were that around 86%
people ordered food online and the main reasons to order were the lack of time to cook and the
choices of cuisines available. Since majority of the population ordered food online it is vital for the
service providers to maintain the highest standards to ensure customer satisfaction. This can be
achieved by providing a user friendly app, convenient payment options, timely delivery etc.

Article 2 – E-Commerce Beyond the Pandemic Coronavirus: Click and Collect Food Ordering

The coronavirus pandemic has given a strong boost to the E-commerce industry as most customers
are preferring to order food online. This article primarily talks about the future potential and new
technological changes in E-Commerce. One such change is the O2O model where a customer can
place order online and pick the items in the physical store. This way a customer can avoid the
delivery fee and delays in the delivery of their product. Here the customer will be notified when to
collect his/her order and this way a customer can maintain social distancing as well. In order for the
E-Commerce to be successful in a long run, services such as electronic payments, user friendly app,
ratings, notifications needs to be of the highest standards.

Article 3 - Effects of physical, non-immersive virtual, and immersive virtual store environments on
consumers’ perceptions and purchase behaviour

This article examines the impact of a physical store, a non-immersive virtual store, and an immersive
virtual store environment on consumer’s perceptions and purchase behaviour toward fruits and
vegetables. The methods used here were group observations and a questionnaire survey. The
research found that consumer’s perceptions of Fruits and Vegetables in both non-immersive and
immersive virtual stores are similar to those in a physical store. By contrast, consumers buy more
Fruits and Vegetables in both non-immersive and immersive vs compared to a physical store. The
overall shopping was of high satisfaction since the benefits of online and virtual shopping could be
used to make shopping experience real. Customers could actually ascertain the true quality of the
products shopped through virtual stores which is not possible through just online shopping.

Article 4 - Evolutionary food quality and location strategies for restaurants in competitive online-
to-offline food ordering and delivery markets

In the booming online-to-offline food ordering and delivery market, numerous independent
restaurants are competing for orders placed by customers via online food ordering platforms. The
food quality and location decisions are deemed to be the two principal considerations of restaurants
in this emerging market. To investigate the evolutionary food quality and location behaviours of
restaurants, this article talks about an agent-based online-to-offline food ordering model (AOFOM)
that consists of three types of agents, namely customers, restaurants, and the online food ordering
platform. The findings were that customer behaviour have significant impact on the restaurants food
quality. The best restaurants which drive the highest customer satisfaction are those which have a
high uncertainty in decision making, food preparing efficiency, follows the conventional location
principle.

Article 5 - Factors Affecting Online Food Quality Control among Delivers in Delivery Process in
Malaysia

This article explores the factors affecting online food delivery on the food quality and services in
Malaysia market. It focuses on the food quality control during the online food delivery from the
providers to the customers in Malaysia to maintain food quality to customers to improve their
further services in online food industry in Malaysia. If the food delivery system cannot control and
maintain the food quality, the online food industry may be influenced with more complaints on the
hygiene issues and cleanliness, and there would be less and less customers in the industry of online
food in markets. Hence, to study the food delivery is important to maintain the quality for online
food industry. Factors such as menu, the freshness and healthiness, the food presentation, the food
temperature, delivery time, delivery package etc evaluate the food quality and needs to be of
highest standards in Malaysia where the demand for online food ordering is booming.

Article 6 - Growth of Food Tech: A Comparative Study of Aggregator Food Delivery Services in India

India. The food delivery market is valued at over ₹12 billion as of 2016, where upwards of 7% market
share now reserved for online food delivery services. As opposed to 'Delivery as a Service'
companies, aggregator delivery services generate a platform for consumers to navigate through a
variety of restaurants hosted on it, discovering restaurants and placing orders manually. This article
talks about the potential of the growth of online food industry in India. These is a deep analysis of
business model of the top four aggregator services in India. It is vital for these aggregators to build a
successful business model since the market has huge potential for growth however due to a funding
freeze in India the business model should be sustainable for the long run.

Article 7 - Key Success Factors of Online Food Ordering Services: An Empirical Study

This articles talks about the fact that not only is there a significant positive relationship between
website quality and website trust but also a significant positive relationship between service quality
and customer satisfaction. Unlike the offline environment, the online environment offers more
opportunities for interactive and personalised marketing. Key success factors which brings success to
online food ordering services are website quality, Information quality, security, payment system,
service quality, delivery, food quality etc. Some important points that this article highlights are -
Information quality has a positive impact on web trust, Website design and security has positive
impact on website trust, delivery has a positive influence on customer satisfaction, customer
satisfaction has a positive impact on loyalty.
Article 8 - Loyalty toward online food delivery service: the role of e-service quality and food
quality

This article talks about the fact that customer loyalty is a key for any online business firm to survive
especially after the pandemic where the online business has grown rapidly. This article also
examines how e-service quality as well as food quality impacts on loyalty toward OFD services.
Conducting such a study will provide an avenue for restaurants to develop more effective strategies
to target their market and will extend the existing consumer loyalty knowledge from the perspective
of the OFD services. Unlike the traditional restaurant, consumers in the OFD services cannot taste,
touch, smell, and see the food offered. Rather, consumers assess the food quality by relying on the
picture and the given description of the foods or services in the web page. Hence, to maximize the
degree of trust of the customers, clear and understandable information should be provided in the
website. Moreover, comprehensive information with reasonable explanations should be given such
as the width and depth of the food and service offerings.