Chapter 7- DESIGN FOR QUALITY AND PRODUCT

EXCELLENCE

Assignment 1

Giovanni L. Roa

Score:

Questions and Answers

Newfonia, Inc. is working on a design for a new smart phone.

Marketing staff conducted extensive surveys and focus groups with

potential customers to determine the characteristics that the customers

want and expect in a smart phone. Newfonia’s studies have identified the

most important customer expectations as:

• Initial cost • Reliability • Ease of use • Features • Operating cost •

Compactness

Develop a set of technical requirements to incorporate into the

design of a House of Quality Relationship matrix (see Figure 7.6 Step 3)

to assess how well your requirements address these expectations. Refine

your design as necessary, based upon the initial assessment.

REALIABILI
COMPACTN
TY
ESS

EASE TO FEATURES
USE

INITIAL OPERATING
COST COST
 This shows categorize are where how they have impact of the

costumers wants and expectations in a smart phone.

I use this matrix to easily recognized the which expectations had

more impact in terms of opening new smart phone.